About McDougall Insurance
McDougall Insurance is a Financial Services company based in Belleville (Canada) founded in 1946, and was acquired by Definity in October 2022. Internet first provider of life, health, auto, home, liability surety bond insurance services. McDougall Insurance has completed 2 acquisitions, including Cornell Insurance Brokers Ltd and Drayden. Its website mcdougallinsurance.com draws about 18 thousand monthly visits. McDougall Insurance offers products and services including Auto Insurance, Home Insurance, Recreational Insurance, Life Insurance, and Commercial Insurance. Its focus areas include Insurance Carriers, Diversified and Internet-First. Its competitors include Beneva, All Tech-Neek Electronics and New Dimensions Underwriters.
Company details
McDougall Insurance was established in 1946 in Belleville, Canada, within the insurance sector. Services encompassing life, health, auto, home, liability, and surety bonds are delivered primarily through an internet-based platform. Operations center on personal and commercial coverage needs, with a focus on the Canadian geography. Policies are managed to address diverse client requirements in risk protection and financial security.
- Headquarters Belleville, Canada
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Website mcdougallinsurance.com
- Social LinkedIn X
- Acquired by Definity (Oct 2022)
- Investors
- Investments & AcquisitionsCornell Insurance Brokers Ltd
& 1 more
- Acquired byDefinity
(Oct 2022)
Products & Services of McDougall Insurance
McDougall Insurance offers a comprehensive portfolio of products and services, including Auto Insurance, Home Insurance, Recreational Insurance, Life Insurance, and Commercial Insurance.
Covers damages from accidents and provides financial protection.
Protects homes and belongings against risks like theft or damage.
Insures recreational vehicles and activities for outdoor enthusiasts.
Offers coverage for life events and health-related needs.
Provides tailored protection for various business assets and operations.
Investors in McDougall Insurance
McDougall Insurance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Definity Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of P&C insurance services | 2021 | definityfinancial.com | Waterloo, Canada |
Investor details for McDougall Insurance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by McDougall Insurance
McDougall Insurance has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cornell Insurance Brokers Ltd and Drayden.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Comprehensive commercial, personal, and life insurance products are offered. | cornellinsurance.ca | Markham, Canada | 2006 | Dec 2024 | •••• | |
Insurance brokerage services are provided for personal and commercial sectors. | drayden.com | Edmonton, Canada | 1965 | Jun 2023 | $208M |
Complete acquisition details for McDougall Insurance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of McDougall Insurance
4 dated milestones of McDougall Insurance across 78 years, from founding to its latest funding, stage changes and deals.
- Founded McDougall Insurance is founded.
- Exit Acquired by Definity.
- Acquisition Acquires Drayden.
- Acquisition Acquires Cornell Insurance Brokers Ltd.
Competitors of McDougall Insurance
McDougall Insurance has 3 listed competitors in our database. They include Beneva, All Tech-Neek Electronics and New Dimensions Underwriters.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| beneva.ca | 2020 | Quebec, Canada | Offers insurance, savings, and investment products for individuals and businesses. | |||
| atne.ca | 1991 | Mississauga, Canada | Internet first provider of funeral, speciality, homeowners, renters, and flood insurance services | |||
| newdimension.ab.ca | 1991 | Edmonton, Canada | Life, health, casualty, and business insurance services are provided online. |
Detailed competitors of McDougall Insurance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of McDougall Insurance
The website of McDougall Insurance (mcdougallinsurance.com) receives about 18.2K visits a month and ranks #1,509,625 among all websites worldwide, #5,499 in Insurance.
- Monthly visits18.2K
▲ 4.7% vs previous month
- Unique visitors7.8K
per month
- Global rank#1,509,625
among all websites
- Category rank#5,499
Finance · Insurance
- Bounce rate45%
- Pages per visit1.8
- Average visit59 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with McDougall Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| easywayinsurance.ca | 100% | 5.2K | #7,809,290 | View details | |
all-risks.com | all-risks.com | 98% | #1,674,527 | – | |
sharpinsurance.ca | sharpinsurance.ca | 96% | #1,765,687 | – | |
| insureye.com | 93% | 680.7K | #1,616,896 | View details | |
excaliburinsurance.ca | excaliburinsurance.ca | 93% | #2,151,919 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for McDougall Insurance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mcdougall Insurance
Complete news archive for McDougall Insurance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about McDougall Insurance
McDougall Insurance was founded in 1946.
McDougall Insurance is headquartered in Belleville, Canada. It is registered at Belleville, Ontario, Canada.
McDougall Insurance was established in 1946 in Belleville, Canada, within the insurance sector. Services encompassing life, health, auto, home, liability, and surety bonds are delivered primarily through an internet-based platform. Operations center on personal and commercial coverage needs, with a focus on the Canadian geography. Policies are managed to address diverse client requirements in risk protection and financial security.
McDougall Insurance's top competitors include New Dimensions Underwriters, All Tech-Neek Electronics and Beneva.
McDougall Insurance offers Auto Insurance, Home Insurance, Recreational Insurance, Life Insurance, and Commercial Insurance.
McDougall Insurance has made 2 acquisitions, including Cornell Insurance Brokers Ltd, and Drayden.
McDougall Insurance has 1 investor. Key investors include Definity Financial.
Yes. McDougall Insurance was acquired by Definity in October 2022.