Definity Financial

Waterloo, Canada Founded: 2021 • Age: 5 yrs
Provider of PC insurance services
Annual revenue $3.4B Latest available
Total funding - Funding intelligence
Employees 3390 Tracked headcount
Investors - Known backers
Products - Services tracked
Competitors 7 Brand Intelligence

About Definity Financial

Definity Financial is a company based in Waterloo (Canada) founded in 2021. The company has 3,390 employees as of December 31, 2024. Definity Financial has completed 1 acquisition, including McDougall Insurance. Definity Financial operates in a competitive market with competitors including Intact Ventures, Trisura, ICPEI Holdings, Northbridge Financial Corporation and TruShield Insurance, among others.

  • Headquarter Waterloo, Canada
  • Employees 3390 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Definity Financial Corp.
Operational Areas
Financial Services → Insurance & Risk Management Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $3.38 B (USD)
    24.15
    as on Dec 31, 2024
  • Net Profit
    $299.14 M (USD)
    22.94
    as on Dec 31, 2024
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    3390

    as on Dec 31, 2024

  • Investments & Acquisitions
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IPO & Listings of Definity Financial

Definity Financial is a publicly listed company on the TSX with ticker symbol DFY in Canada, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: TSX · Ticker: DFY · Sector: Finance · Canada

People of Definity Financial

Headcount 1000-5000
Employee Profiles 251
Employee Profiles
People
Payal Sheth
Senior Financial Analyst
People
Laura Kihle
Director Of Finance
People
Neeraj Nachnani
Technical Specialist (data Scientist) - Advanced Analytics
People
Laura Ogumka
Co-vice Chair Of The Anti-racism & Cultural Equity EG

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Funding Insights of Definity Financial

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Detailed funding history for Definity Financial

Round names, dates, amounts, investors, and valuation history require an active premium plan.

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  • Funding amounts
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Definity Financial

Definity Financial has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include McDougall Insurance.

Investments
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Investment portfolio details for Definity Financial

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Internet first provider of life, health, auto, home, liability & surety bond insurance services
Locked Locked 1946 Locked
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Complete acquisition details for Definity Financial

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Financial Statements - Definity Financial

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Detailed financials for Definity Financial

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  • Profit trends
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Definity Financial Comparisons

Definity Financial Primary company
Description
Provider of P&C insurance services
Location
Waterloo, Canada
Founded Year
2021
Annual Revenue
$3.38 B (USD)
Net Profit
$299.14 M (USD)
EBITDA
Not available
Employees
3,390
As of 2024
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Peer comparison for Definity Financial

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Competitors of Definity Financial

Definity Financial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intact Ventures, Trisura, ICPEI Holdings, Northbridge Financial Corporation and TruShield Insurance, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provider of property & casualty insurances
Locked Locked Locked
P&C insurance carrier
Locked Locked Locked
Provider of commercial and personal lines insurance products
Locked Locked Locked
Offers insurance solutions through brokers and direct services for businesses in Canada.
Locked Locked Locked
Serves as a property and casualty insurance carrier, offering reliable coverage solutions.
Locked Locked Locked
Provides insurance coverage for cars, homes, and commercial needs in Canada.
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Detailed competitors of Definity Financial

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Latest news on Definity Financial

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Complete news archive for Definity Financial

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Frequently Asked Questions about Definity Financial

Definity Financial was founded in 2021.

Definity Financial is headquartered in Waterloo, Canada. It is registered at Waterloo, Ontario, Canada.

Rowan Saunders is the current CEO of Definity Financial.

As of Dec 31, 2024, the latest employee count at Definity Financial is 3,390.

Annual revenue of Definity Financial is $3.38B as on Dec 31, 2024.

Definity was established in 2021 and is headquartered in Waterloo, Canada. Property and casualty insurance services are offered within the financial sector. Operations are centered on underwriting and distributing insurance products to personal and commercial clients across Canada. The company is led by CEO and President Rowan Saunders, with a focus on regional market needs.

Definity Financial's top competitors include Intact Ventures, Trisura and Fortress Insurance.

Yes, Definity Financial is publicly traded on TSX under the ticker symbol DFY.

Definity Financial has made 1 acquisition, including McDougall Insurance.

The ticker symbol of Definity Financial is DFY on TSX.

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