About Demyst
Demyst is a company based in New York (United States) founded in 2010 by Mark Hookey was acquired by Feedzai in April 2025. Demyst has raised $57.5 million across 7 funding rounds from investors including Feedzai, Moelis & Company and Accion. Demyst offers products and services including Data Platform and Discover Data. Demyst operates in a competitive market with competitors including Borrowell, Juvo, Nova Credit, Nithio and CredoLab, among others.
- Headquarter New York, United States
- Founders Mark Hookey
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Sectors
Financial Services
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Phone
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Website
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Social
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- Legal Name Demystdata, Ltd.
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Products & Services of Demyst
Demyst offers a comprehensive portfolio of products and services, including Data Platform and Discover Data.
Platform for orchestrating external data workflows securely.
Beta tool for exploring and managing external data sources.
People of Demyst
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Funding Insights of Demyst
Demyst has successfully raised a total of $57.5M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $33 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Demyst
Demyst has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Feedzai, Moelis & Company and Accion.
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Wunala Capital is engaged in investment and fund management.
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Growth-stage US companies are invested in by MissionOG.
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Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
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Investor details for Demyst
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Investments & Acquisitions by Demyst
Investment portfolio details for Demyst
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Financial Statements - Demyst
Detailed financials for Demyst
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Demyst Comparisons
Peer comparison for Demyst
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Competitors of Demyst
Demyst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Borrowell, Juvo, Nova Credit, Nithio and CredoLab, among others.
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Credit monitoring and financial products comparison platform is provided.
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Mobile data transactions are analyzed for alternative credit scoring solutions.
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Nova Credit is focused on consumer credit data solutions.
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Analytics and financial solutions for distributed solar energy are provided.
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Credit assessment solutions are delivered via AI-driven smartphone data analysis.
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DIY debt payoff tools and advice are offered to borrowers.
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Detailed competitors of Demyst
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Latest news on Demyst
Complete news archive for Demyst
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Frequently Asked Questions about Demyst
Demyst was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Demyst is headquartered in New York, United States. It is registered at New York, New York, United States.
Mark Hookey is the current CEO of Demyst. They have also founded this company.
Demyst is a funded company, having raised a total of $57.5M across 7 funding rounds to date.
External data platform for financial institutions. It offers an external data platform that allows customers to explore and integrate new data and gain a total view of data usage within the organizations. The software can integrate fragmented data sources such as social networks, telecommunication, and corporate data to create the risk profile associated with an individual or small business with a thin credit file. Financial institutions use the software services to extend credit to new segments of customers, combat fraud, strengthen compliance, and reduce data management costs. It partners with leading financial institutions and consulting firms to power data access within tier-one global banks, insurers, and lenders.
Demyst's top competitors include Borrowell, Nithio and Applied Data Finance.
Demyst offers Data Platform and Discover Data.
Demyst has 12 investors. Key investors include Feedzai, Moelis & Company, Accion, Perennial Partners, and Singtel Innov8.