About Demyst
Demyst is a Financial Services company based in New York (United States) founded in 2010 by Mark Hookey, and was acquired by Feedzai in April 2025. Demyst has raised $57.5 million across 7 funding rounds from investors including Feedzai, Moelis & Company and Accion. Its chief executive, as recorded, is Mark Hookey. Demyst offers products and services including Data Platform and Discover Data. Its focus areas include FinTech, Alternative Lending, Enablers and Alternative Credit Score. Its legal entity is DemystData, Ltd. Its competitors include Juvo, Nova Credit and Savvymoneycom; 3 of its 3 listed competitors have raised funding.
Company details
External data platform for financial institutions. It offers an external data platform that allows customers to explore and integrate new data and gain a total view of data usage within the organizations. The software can integrate fragmented data sources such as social networks, telecommunication, and corporate data to create the risk profile associated with an individual or small business with a thin credit file. Financial institutions use the software services to extend credit to new segments of customers, combat fraud, strengthen compliance, and reduce data management costs. It partners with leading financial institutions and consulting firms to power data access within tier-one global banks, insurers, and lenders.
- Headquarters New York, United States
- Founders Mark Hookey
- Stage Acquired
- SectorsFinancial Services
- Website demyst.com
- Social LinkedIn X
- Acquired by Feedzai (Apr 2025)
- Legal Name Demystdata, Ltd.
Products & Services of Demyst
Demyst offers a comprehensive portfolio of products and services, including Data Platform and Discover Data.
Platform for orchestrating external data workflows securely.
Beta tool for exploring and managing external data sources.
Funding Insights of Demyst
Demyst has successfully raised a total of $57.5M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $33 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.5M
- Total Rounds 7
- Last Round Series C — $33M
- Investors Count 11
All 7 funding rounds of Demyst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $33M | Series C | – | Wunala Capital | |
| Aug 2019 | $12.5M | Series B | – | MissionOG | |
| Oct 2016 | $7M | Series B | – | MissionOG | |
| Mar 2016 | Series A | – | – | ||
| May 2014 | $5M | Series A | – | Singtel Innov8, Notion | |
| May 2013 | Series A | – | Accion | – | |
| Aug 2012 | Series A | – | Accion, Arbor Ventures | – |
12 investors in total: 11 institutional and 1 angel.
Investors in Demyst
Demyst has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Feedzai, Moelis & Company and Accion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wunala Capital is engaged in investment and fund management. | wunalacapital.com.au | Double Bay, Australia | ||
Growth-stage US companies are invested in by MissionOG. | missionog.com | Philadelphia, United States | ||
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Venture capital investments are backed by Singtel through Innov8. | 2010 | innov8.singtel.com | Singapore, Singapore | |
Mobile startups are accelerated via SOSV-backed 3-month program. | mobileonlyx.com | Taipei, Taiwan | ||
Investments in financial services are made by Arbor Ventures. | arborventures.com | Hong Kong, China | ||
Advisory services in M&A, restructuring, and capital raising are offered. | 2007 | moelis.com | New York, United States | |
Diversified asset management services are provided in Australia. | 2000 | perennial.net.au | Sydney, Australia | |
| erroldamelin.co.uk | ||||
Foundation focused on early-stage investments in fintech sector | 1961 | accion.org |
Investor details for Demyst
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Demyst
4 people are tracked at Demyst (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Mark Hookey | Founder & CEO | Leadership |
Aoife Fallon Lee | Head of Finance | Leadership |
Bhagyashree Suresh | Vice President, Strategic Accounts | Leadership |
Jake Moore | Evp, Senior Advisor | Team |
Complete people profiles for Demyst
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Demyst
4 dated milestones of Demyst across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Demyst is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $33.0M.
- Exit Acquired by Feedzai.
Competitors of Demyst
Demyst has 3 listed competitors in our database, 3 of them funded. They include Juvo, Nova Credit and Savvymoneycom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| juvo.com | 2014 | San Francisco, United States | $59.27M | 8 | Mobile data transactions are analyzed for alternative credit scoring solutions. | |
| novacredit.com | 2016 | San Francisco, United States | $156.25M | 51 | Nova Credit is focused on consumer credit data solutions. | |
| savvymoney.com | 2009 | Pleasanton, United States | $274M | 74 | DIY debt payoff tools and advice are offered to borrowers. |
Detailed competitors of Demyst
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Demyst
The website of Demyst (demyst.com) receives about 3.1K visits a month.
- Monthly visits3.1K
▲ 9.2% vs previous month
Websites whose visitors overlap most with Demyst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
equifax.co.in | equifax.co.in | 100% | #244,714 | – |
Top companies in Banking & FinTech Platforms
3 companies that operate in the same segment as Demyst (Banking & FinTech Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | 237 |
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Related news about Demyst
Complete news archive for Demyst
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Frequently Asked Questions about Demyst
Demyst was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Demyst is headquartered in New York, United States. It is registered at New York, New York, United States.
Mark Hookey is the CEO of Demyst, as recorded in our data. They have also founded this company.
Demyst is a funded company, having raised a total of $57.5M across 7 funding rounds to date.
External data platform for financial institutions. It offers an external data platform that allows customers to explore and integrate new data and gain a total view of data usage within the organizations. The software can integrate fragmented data sources such as social networks, telecommunication, and corporate data to create the risk profile associated with an individual or small business with a thin credit file. Financial institutions use the software services to extend credit to new segments of customers, combat fraud, strengthen compliance, and reduce data management costs. It partners with leading financial institutions and consulting firms to power data access within tier-one global banks, insurers, and lenders.
Demyst's top competitors include Savvymoneycom, Nova Credit and Juvo.
Demyst offers Data Platform and Discover Data.
Demyst has 12 investors. Key investors include Feedzai, Moelis & Company, Accion, Perennial Partners, and Singtel Innov8.
Demyst operates through Demystdata, Ltd..
Yes. Demyst was acquired by Feedzai in April 2025.