About Demyst
Demyst is a company based in New York (United States) founded in 2010 by Mark Hookey was acquired by Feedzai in April 2025.. Demyst has raised $57.5 million across 7 funding rounds from investors including Feedzai, Moelis & Company and Accion. Demyst offers products and services including Data Platform and Discover Data. Demyst operates in a competitive market with competitors including Borrowell, Juvo, Nova Credit, Nithio and CredoLab, among others.
- Headquarter New York, United States
- Founders Mark Hookey
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Sectors
Financial Services
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Phone
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Website
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Social
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- Legal Name Demystdata, Ltd.
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Products & Services of Demyst
Demyst offers a comprehensive portfolio of products and services, including Data Platform and Discover Data. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for orchestrating external data workflows securely.
Beta tool for exploring and managing external data sources.
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Funding Insights of Demyst
Demyst has successfully raised a total of $57.5M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $33 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series C — $33.0M
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Series C - Demyst | Valuation | Wunala Capital | |
| Aug, 2019 | Amount | Series B - Demyst | Valuation | MissionOG | |
| Oct, 2016 | Amount | Series B - Demyst | Valuation | MissionOG |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Demyst
Demyst has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Feedzai, Moelis & Company and Accion. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Wunala Capital is engaged in investment and fund management.
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Growth-stage US companies are invested in by MissionOG.
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Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Demyst
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Demyst
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Demyst Comparisons
Competitors of Demyst
Demyst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Borrowell, Juvo, Nova Credit, Nithio and CredoLab, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Credit monitoring and financial products comparison platform is provided.
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Mobile data transactions are analyzed for alternative credit scoring solutions.
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| domain | founded_year | HQ Location |
Nova Credit is focused on consumer credit data solutions.
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| domain | founded_year | HQ Location |
Analytics and financial solutions for distributed solar energy are provided.
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| domain | founded_year | HQ Location |
Credit assessment solutions are delivered via AI-driven smartphone data analysis.
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| domain | founded_year | HQ Location |
DIY debt payoff tools and advice are offered to borrowers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Demyst
Frequently Asked Questions about Demyst
When was Demyst founded?
Demyst was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Where is Demyst located?
Demyst is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Demyst?
Mark Hookey is the current CEO of Demyst. They have also founded this company.
Is Demyst a funded company?
Demyst is a funded company, having raised a total of $57.5M across 7 funding rounds to date. The company's 1st funding round was a Series B of $7M, raised on Aug 28, 2012.
What does Demyst do?
External data platform for financial institutions. It offers an external data platform that allows customers to explore and integrate new data and gain a total view of data usage within the organizations. The software can integrate fragmented data sources such as social networks, telecommunication, and corporate data to create the risk profile associated with an individual or small business with a thin credit file. Financial institutions use the software services to extend credit to new segments of customers, combat fraud, strengthen compliance, and reduce data management costs. It partners with leading financial institutions and consulting firms to power data access within tier-one global banks, insurers, and lenders.
Who are the top competitors of Demyst?
Demyst's top competitors include Borrowell, Nithio and Applied Data Finance.
What products or services does Demyst offer?
Demyst offers Data Platform and Discover Data.
Who are Demyst's investors?
Demyst has 12 investors. Key investors include Feedzai, Moelis & Company, Accion, Perennial Partners, and Singtel Innov8.
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