About DHONI
DHONI is a Retail company founded in 2020. A rewards app for linking payment cards and earning automatic rewards on purchases at Indias top brands. It operates in the Retail and Technology sectors. The company has 8 employees. Its Indian entity Enigmatic Smile Rewards Private Limited reported revenue of ₹16.69 Cr. DHONI offers products and services including DHONI App and Rewards Program. Its focus areas include Finance, Digital Payments, Rewards Programs and Cashback Services.
Company details
The DHONI app is utilized by users to link their payment cards, where rewards are automatically applied on every purchase at Indias top brands. It is designed to support cards like RuPay, MasterCard, and Visa, with rewards commencing from the first transaction. Enigmatic Smile Rewards Private Ltd oversees the app, and information is provided on an as is basis without guarantees of accuracy or completeness. No liability is assumed for any damages arising from the use of the website or app content, ensuring a straightforward service delivery.
- Employees 8
- SectorsRetailTechnology
- Website thodaaur.com
- Legal Name Enigmatic Smile Rewards Private Ltd
- Date of Incorporation 16 Jul, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹16.69 Cr
FY 2025 · +123% YoY
- Indian entity net loss-₹38.2 Lakh
FY 2025 · -2% margin
- Indian entity EBITDA₹86.6 Lakh
FY 2025 · 5% margin
- Employee Count8
Associated legal entities of DHONI
DHONI operates through Enigmatic Smile Rewards Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Enigmatic Smile Rewards Private Limited CIN U72900MH2019PTC328089 | Active | 16 Jul 2019 | Mumbai, Maharashtra | ₹16.7 Cr | 8 | 3 | View details |
Products & Services of DHONI
DHONI offers a comprehensive portfolio of products and services, including DHONI App and Rewards Program.
An application is provided for linking payment cards to collect rewards on purchases.
Automatic rewards are offered on transactions at various brands after card linkage.
Board of directors of Enigmatic Smile Rewards Private Limited (DHONI)
Enigmatic Smile Rewards Private Limited is the primary company behind DHONI. The board of Enigmatic Smile Rewards Private Limited currently have 3 directors; the longest-serving is Subash George Manuel, appointed in 2019. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Subash George Manuel DIN 08511410 | Director | 16 Jul 2019 | 7 yrs 3 mo | Enigmatic Smile Rewards Private Limited |
| Bishara Alexis Elias Smeir DIN 10302396 | Director | 01 Sep 2023 | 3 yrs 2 mo | Enigmatic Smile Rewards Private Limited |
| Sarath Raj DIN 10432481 | Director | 20 Dec 2023 | 2 yrs 10 mo | Enigmatic Smile Rewards Private Limited |
Financials of DHONI
Figures of Enigmatic Smile Rewards Private Limited, the primary company behind DHONI, for FY 2025. Revenue was ₹16.69 Cr (+123% year on year). Net loss was -₹38.2 Lakh (-2% margin). EBITDA was ₹86.6 Lakh (5% margin). Revenue has grown at a compounded annual rate of +5470% over three years.
- ₹16.69 CrRevenue · FY 2025 · +123% YoY
- -₹38.2 LakhNet loss · -2% margin
- ₹86.6 LakhEBITDA · 5% margin
- ₹6.6 LakhPaid-up capital
- 8Employees (provident fund records)
- +5470%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Enigmatic Smile Rewards Private Limited are on its company page.
Detailed financial statements for DHONI
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- Statement rows
- Financial ratios
- Five-year trends
- Downloads
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Frequently Asked Questions about DHONI
DHONI was founded in 2020.
DHONI has 8 employees.
The primary company behind DHONI, Enigmatic Smile Rewards Private Limited, reported revenue of ₹16.69 Cr for FY 2025, up 123% year on year.
The DHONI app is utilized by users to link their payment cards, where rewards are automatically applied on every purchase at Indias top brands. It is designed to support cards like RuPay, MasterCard, and Visa, with rewards commencing from the first transaction. Enigmatic Smile Rewards Private Ltd oversees the app, and information is provided on an as is basis without guarantees of accuracy or completeness. No liability is assumed for any damages arising from the use of the website or app content, ensuring a straightforward service delivery.
DHONI offers DHONI App and Rewards Program.
DHONI operates through Enigmatic Smile Rewards Private Limited.
The legal entities of DHONI currently have 3 directors, including Bishara Alexis Elias Smeir, Sarath Raj, Subash George Manuel.