DPIIT recognised startup Government of India
Startup India
Enigmatic Smile Rewards Private Limited
Enigmatic Smile Rewards Private Limited - business services in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹16.69 Cr
▲ 123% YoY
Net loss · FY 2025
₹38.16 Lakh
Net margin -2.3%
EBITDA · FY 2025
₹86.61 Lakh
EBITDA margin 5.2%
Authorised capital
₹10 Lakh
Registered with MCA
Paid-up capital
₹6.6 Lakh
Issued & subscribed
Company age
7 yrs
Est. 2019
Employees · EPFO
8
Provident fund records
Directors on board
3
As per MCA filings
About Enigmatic Smile Rewards Private Limited
Data last updated:
Enigmatic Smile Rewards Private Limited is a private limited company based in Mumbai, Maharashtra, India, recognised as a startup by DPIIT. It operates in the customer loyalty and engagement solutions segment of the business services sector. It was incorporated on 16 July 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U72900MH2019PTC328089. Its GSTIN is 27AAFCE5638N1Z4 (Maharashtra).
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹6.6 Lakh. It is led by directors including Bishara Alexis Elias Smeir and Sarath Raj.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 12 13&14 F Wework Vikhroli Corporate Park Tower B Lbs Marg Vikhroli (West), Mumbai, Maharashtra, India – 400083.
As per the financials filed for FY 2025, the company reported a revenue of ₹16.69 Cr, a growth of 123% compared to the previous year. For the same year it recorded a net loss of ₹38.16 Lakh (net margin -2.3%) and EBITDA of ₹86.61 Lakh (EBITDA margin 5.2%).
The company has about 8 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: DHONI. Court records list 2 cases involving the company, including 1 filed by the company and 1 filed against it.
Enigmatic Smile Rewards Private Limited is registered as an MSME under the Udyam registration framework (Reg. No. UDYAM-MH-19-0153053). The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN U72900MH2019PTC328089
Registration Number 328089
Incorporation Date 16 July 2019
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Compliance Status Active Compliant
DPIIT Recognition Recognised Startup
MSME Classification MSME
Udyam Registration UDYAM-MH-19-0153053
Recognitions & Rankings of Enigmatic Smile Rewards
MSME (Udyam registered) Ministry of MSME
- Udyam number
- UDYAM-MH-19-0153053
Contact details
Enigmatic Smile Rewards Private Limited's registered office is in Mumbai, Maharashtra. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address12 13&14 F Wework Vikhroli Corporate Park Tower B Lbs Marg Vikhroli (West), Mumbai, Maharashtra, India – 400083
- IndustryBusiness Services, Customer Loyalty & Engagement Solutions
To see the full contact details of Enigmatic Smile Rewards Private Limited, buy the company report.
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- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Enigmatic Smile Rewards operates one associated brand: DHONI. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| A rewards app for linking payment cards and earning automatic rewards on purchases at India's top brands. | thodaaur.com |
Business activity
The main business activity of Enigmatic Smile Rewards is information and communication. In detail, this covers other information & communication service activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J8 | Other information & communication service activities |
To see the full business activity and turnover split of Enigmatic Smile Rewards Private Limited, buy the company report.
Financials of Enigmatic Smile Rewards Private Limited
FY 2024 filings availableEnigmatic Smile Rewards Private Limited reported revenue of ₹16.69 Cr (up 123% YoY) for FY 2025.
Revenue · FY 2025
₹16.69 Cr ▲ 123%
Net loss · FY 2025
₹38.16 Lakh margin -2.3%
EBITDA · FY 2025
₹86.61 Lakh margin 5.2%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 123%
EBITDA CAGR growth
1 year
▲ 485%
3 years · compounded
▲ 41%
5 years · compounded
▲ 29%
Revenue rose 123% in the latest year. EBITDA rose 485% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Total Expenses | |||||
| EBITDA | ₹86.61 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹38.16 Lakh | ||||
| Balance Sheet | |||||
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| Reserves and Surplus | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 5.2% | ||||
| Net Profit Margin | -2.3% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
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| Receivable Days | |||||
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To see the full financial statements and ratios of Enigmatic Smile Rewards Private Limited, buy the company report.
Board of directors of Enigmatic Smile Rewards Private Limited
Enigmatic Smile Rewards has 3 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Bishara Alexis Elias Smeir | Director | 01 Sep 2023 | 3 Years 2 Months | Current |
| Sarath Raj Also directs: Blue Tigers Sports Ventures Private Limited | Director | 20 Dec 2023 | 2 Years 10 Months | Current |
| Subash George Manuel Also directs: Blue Tigers Sports Ventures Private Limited | Director | 16 Jul 2019 | 7 Years 3 Months | Current |
Auditor
Enigmatic Smile Rewards Private Limited is audited by P PARIKH & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| P PARIKH & ASSOCIATES | FY 2023 | 011228S |
Shareholding
The shareholding of Enigmatic Smile Rewards Private Limited is on record for 4 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Enigmatic Smile Rewards Private Limited, buy the company report.
Legal cases
Enigmatic Smile Rewards Private Limited has 2 court cases on record: 1 filed by Enigmatic Smile Rewards, 1 filed against it. All cases are disposed.
Total cases
2
Filed by the company
1
Filed against the company
1
Disposed
2
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 1 | 0 |
| High courts | 1 | 0 | 0 |
Cases on record (2 of 2)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court | Writ petition | Filed by the company against individuals | Disposed |
| District court, Ernakulam, Kerala | Civil suit | Filed against the company by an individual | Disposed |
To see the full case history of Enigmatic Smile Rewards Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Enigmatic Smile Rewards Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Enigmatic Smile Rewards Private Limited has a workforce of 8 employees on its EPFO records as of Apr 10, 2024, across 1 active EPFO establishment.
Employee count
8
Active EPFO establishments
1
Employee growth
100%
GST
Enigmatic Smile Rewards has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAFCE5638N1Z4 | Maharashtra | Active | 21 Nov 2020 |
To see the full GST registrations and return filing status of Enigmatic Smile Rewards Private Limited, buy the company report.
Recent activity
Enigmatic Smile Rewards Private Limited has 6 board changes on record since 2019: 3 appointments and 3 cessations. The latest: Sarath Raj ceased to be Additional Director on 29 Sep 2024.
AGM
Enigmatic Smile Rewards Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Ceased
Sarath Raj ceased to be Additional Director.
Ceased
Amal Eappen ceased to be Director.
Filing
Enigmatic Smile Rewards Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Mumbai.
Appointed
Sarath Raj was appointed as Director.
Ceased
Bishara Alexis Elias Smeir ceased to be Additional Director.
Appointed
Bishara Alexis Elias Smeir was appointed as Director.
Appointed
Subash George Manuel was appointed as Director.
Incorporation
16 Jul 2019
Enigmatic Smile Rewards Private Limited was registered on 16 Jul 2019 with Roc Mumbai & aged 7 years 3 months as per MCA records.
Frequently asked questions
Enigmatic Smile Rewards is an active private limited company based in Mumbai, Maharashtra, India. The company works in customer loyalty and engagement solutions, within the business services industry. It was incorporated on 16 July 2019 (7+ years old) and is registered under CIN U72900MH2019PTC328089.
Enigmatic Smile Rewards has 3 current directors:
- Bishara Alexis Elias Smeir - Director
- Sarath Raj - Director
- Subash George Manuel - Director
The latest financial statements of Enigmatic Smile Rewards on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Enigmatic Smile Rewards is 27AAFCE5638N1Z4, registered in Maharashtra.
The CIN (Corporate Identification Number) of Enigmatic Smile Rewards is U72900MH2019PTC328089. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Enigmatic Smile Rewards has 2 court cases on record: 1 filed by the company and 1 filed against it. Most are in the district courts.
Enigmatic Smile Rewards was incorporated on 16 July 2019, making it 7+ years old. It is registered with the Registrar of Companies, Mumbai.
Sarath Raj ceased to be Additional Director on 29 Sep 2024. Amal Eappen ceased to be Director on 14 Jun 2024. Sarath Raj was appointed as Director on 20 Dec 2023. Enigmatic Smile Rewards has 6 board changes on record in total.
Yes, Enigmatic Smile Rewards is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Enigmatic Smile Rewards is registered as an MSME under Udyam registration (number: UDYAM-MH-19-0153053).
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