About Diamonds Direct
Diamonds Direct is a Consumer company based in Charlotte (United States) founded in 1995, and was acquired by Signet Jewelers in October 2021. Direct-to-consumer brand of diamond jewellery. Diamonds Direct has completed 2 acquisitions, including Diamond Doctor and Global Diamonds Usa. Its website diamondsdirect.com draws about 506 thousand monthly visits. Its focus areas include Consumer Goods, Fashion Accessories, Watches & Jewelry and Jewelry.
Company details
Diamonds Direct was founded in 1995 in Charlotte, United States, within the diamond jewellery sector. A range of products, including rings, pendants, studs, bracelets, and necklaces, is provided via an online platform and offline stores located in Charlotte, Raleigh, Austin, Richmond, and Dallas. Lifetime warranties are extended to all products, free delivery is available on online orders, and financing options are facilitated through a partnership with Wells Fargo.
- Headquarters Charlotte, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website diamondsdirect.com
- Social LinkedIn Facebook
- Acquired by Signet Jewelers (Oct 2021)
- InvestorsBlackstone
& 1 more
- Investments & AcquisitionsDiamond Doctor
& 1 more
- Acquired by
Investors in Diamonds Direct
Diamonds Direct has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Blackstone and Signet Jewelers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Retail chain of jeweler and watches | 1910 | signetjewelers.com | Akron, United States |
Investor details for Diamonds Direct
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- Round participation
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People of Diamonds Direct
81 people are tracked at Diamonds Direct (35 in leadership, 46 in team).
| Name | Role | Group |
|---|---|---|
Jeffrey Baer | Vice President Of Construction And Facilities | Leadership |
Kelly Flahardy | Vice President North Florida Jacksonville | Orlando | Leadership |
Limor Bregman | Director Of Diamonds Inventory | Leadership |
Chrystal Laakson | General Manager | Leadership |
Gill Goshen | Vp, Jewelry Manufacturing And Sourcing | Leadership |
Louis Asbury | Vice President Real Estate | Leadership |
Olga Elmanovich | Vice President | Leadership |
Igor Zak | General Manager | Leadership |
Yosi Mayer | Regional Vice President | Leadership |
Angie Clow | General Manager | Leadership |
Gwen Herrera | General Manager | Leadership |
Matthew Cadwell | General Manager | Leadership |
Linnea Kullman | General Manager | Leadership |
Matt Corbin | General Manager | Leadership |
Maria Alvarez | General Manager | Leadership |
Mark Czarnecki | Vice President | Leadership |
Daniel Waters Shamir | General Manager | Leadership |
Chen Glikman | Vice President- South Florida | Leadership |
Nicholas Stefano | Vice President | Leadership |
Kelsey Halford Diachenko | Vice President Of Marketing & Branding | Leadership |
61 more people are available in the full profile.
Complete people profiles for Diamonds Direct
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Diamonds Direct
Diamonds Direct has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Diamond Doctor and Global Diamonds Usa.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
| globaldiamondsusa.com | Colorado Springs, United States | 0 | Apr 2017 | •••• | ||
Retailer of diamond jewelry | diamonddoctor.com | Dallas, United States | 2001 | Nov 2016 | •••• |
Complete acquisition details for Diamonds Direct
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- Exports
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Timeline of Diamonds Direct
5 dated milestones of Diamonds Direct across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Diamonds Direct is founded.
- Exit Acquired by Blackstone.
- Acquisition Acquires Diamond Doctor.
- Acquisition Acquires Global Diamonds Usa.
- Exit Acquired by Signet Jewelers.
Web traffic of Diamonds Direct
The website of Diamonds Direct (diamondsdirect.com) receives about 506.4K visits a month and ranks #64,282 among all websites worldwide, #3,164 in Jewelry and Luxury Products.
- Monthly visits506.4K
▼ 50.1% vs previous month
- Unique visitors320.1K
per month
- Global rank#64,282
among all websites
- Category rank#3,164
Lifestyle · Jewelry and Luxury Products
- Bounce rate57%
- Pages per visit2.4
- Average visit7 min 03 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Diamonds Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gia.edu | 100% | 1.2M | #47,936 | View details | |
| stuller.com | 92% | #45,150 | View details | ||
| rarecarat.com | 90% | #13,550 | View details | ||
| vrai.com | 80% | 545.3K | #64,964 | View details | |
friendlydiamonds.com | friendlydiamonds.com | 78% | #456,050 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Diamonds Direct
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Diamonds Direct (Fashion & Lifestyle Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | USD 2.25 B | 10,400 | ||
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Diamonds Direct
Diamonds Direct was founded in 1995.
Diamonds Direct is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Diamonds Direct was founded in 1995 in Charlotte, United States, within the diamond jewellery sector. A range of products, including rings, pendants, studs, bracelets, and necklaces, is provided via an online platform and offline stores located in Charlotte, Raleigh, Austin, Richmond, and Dallas. Lifetime warranties are extended to all products, free delivery is available on online orders, and financing options are facilitated through a partnership with Wells Fargo.
Diamonds Direct has made 2 acquisitions, including Diamond Doctor, and Global Diamonds Usa.
Diamonds Direct has 2 investors. Key investors include Blackstone, and Signet Jewelers.
Yes. Diamonds Direct was acquired by Signet Jewelers in October 2021.
The website of Diamonds Direct receives about 506 thousand visits a month and ranks #64,282 among all websites worldwide.