About VRAI
VRAI is a Retail company based in Los Angeles (United States) founded in 1996. Multi-category jewelry is offered by this internet-first brand. It operates on a Direct-to-Consumer (D2C) model. The company has 1 employees. Its website vrai.com draws about 545 thousand monthly visits. VRAI offers products and services including Engagement Rings, VRAI Created Diamonds, and Fine Jewelry. Its focus areas include Consumer Goods, Jewelry and Luxury Jewelry. Its legal entity is VRAI by Diamond Foundry. Its competitors include Blue Nile, AUrate New York and Enchanted Diamonds; 3 of its 3 listed competitors have raised funding.
Company details
VRAI is engaged in the design and sale of custom-made engagement rings and fine jewelry. Operations are focused on lab-created diamonds, offered in a variety of shapes and styles. The company serves the luxury jewelry sector with an emphasis on personalized designs. Showrooms are maintained across North America and Europe for customer engagement. Solutions include bespoke ring designs and ready-to-ship options for diverse preferences.
- Net Profit$40.15 K (USD)-85as on Dec 31, 2022
- Latest Funding Round$1.43M (USD), Unspecified
Aug 2020
- Investors
- Employee Count1
Products & Services of VRAI
VRAI offers a comprehensive portfolio of products and services, including Engagement Rings, VRAI Created Diamonds, and Fine Jewelry.
Custom engagement rings are designed to individual specifications.
Lab-created diamonds are offered in various unique shapes.
Necklaces and bracelets are crafted with high-quality materials.
Funding Insights of VRAI
- Total Rounds 1
- Last Round Unspecified — $1.43M
- First Round $1.43M
(Aug 2020)
- Investors Count 1
All 1 funding rounds of VRAI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $1.43M | Unspecified | – | Enterprise Ireland | – |
1 investors in total: 1 institutional.
Investors in VRAI
VRAI has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Enterprise Ireland.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Support is provided to Irish manufacturing and service sector businesses. | 1998 | enterprise-ireland.com | Dublin, Ireland |
Investor details for VRAI
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People of VRAI
9 people are tracked at VRAI (3 in leadership, 6 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Sam Bench | Director of Performance Marketing | Leadership |
Mona Akhavi | President & CEO | Leadership |
Robin Green | Senior Director Of Operations | Leadership |
Cindy Lam | Sr. Performance Marketing Manager | Team |
Jyoti Dhanjal | Regional Manager EMEA | Team |
Tiffany O'Neill | Ecomm Ops Manager | Team |
Ilaria Scarcella | Customer Experience Specialist | Team |
Milena Radulovic | Showroom Manager | Team |
Emily Dyer | Senior Customer Experience Specialist | Team |
Complete people profiles for VRAI
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Timeline of VRAI
2 dated milestones of VRAI across 24 years, from founding to its latest funding, stage changes and deals.
- Founded VRAI is founded.
- Funding First funding round of $1.4M.
Competitors of VRAI
VRAI has 3 listed competitors in our database, 3 of them funded. They include Blue Nile, AUrate New York and Enchanted Diamonds.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bluenile.com | 1999 | Seattle, United States | $7M | Diamond jewelry is offered online with customization options. | ||
| auratenewyork.com | 2014 | New York, United States | $17.37M | Internet first brand offering fine jewellery | ||
| enchanteddiamonds.com | 2012 | New York, United States | $150,000 | 8 | Functions as an online retailer of diamonds and diamond jewelry. |
Detailed competitors of VRAI
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Web traffic of VRAI
The website of VRAI (vrai.com) receives about 545.3K visits a month and ranks #64,964 among all websites worldwide, #3,195 in Jewelry and Luxury Products.
- Monthly visits545.3K
▼ 17.1% vs previous month
- Unique visitors403K
per month
- Global rank#64,964
among all websites
- Category rank#3,195
Lifestyle · Jewelry and Luxury Products
- Bounce rate51%
- Pages per visit4.0
- Average visit1 min 19 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with VRAI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brilliantearth.com | 100% | 7.1M | #9,864 | View details | |
| rarecarat.com | 97% | #13,550 | View details | ||
| bluenile.com | 93% | 2.2M | #14,632 | View details | |
| withclarity.com | 91% | 427.7K | #114,876 | View details | |
| jamesallen.com | 90% | 757.4K | #34,524 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VRAI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as VRAI (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Vrai
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Frequently Asked Questions about VRAI
VRAI was founded in 1996 and raised its 1st funding round 24 years after it was founded.
VRAI is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
VRAI has 1 employees.
VRAI is engaged in the design and sale of custom-made engagement rings and fine jewelry. Operations are focused on lab-created diamonds, offered in a variety of shapes and styles. The company serves the luxury jewelry sector with an emphasis on personalized designs. Showrooms are maintained across North America and Europe for customer engagement. Solutions include bespoke ring designs and ready-to-ship options for diverse preferences.
VRAI's top competitors include Blue Nile, AUrate New York and Enchanted Diamonds.
VRAI offers Engagement Rings, VRAI Created Diamonds, and Fine Jewelry.
VRAI has 1 investor. Key investors include Enterprise Ireland.
VRAI operates through Vrai By Diamond Foundry.
The website of VRAI receives about 545 thousand visits a month and ranks #64,964 among all websites worldwide.