About Blue Nile
Blue Nile is a Retail company based in Seattle (United States) founded in 1999, and was acquired by Signet Jewelers in August 2022. Diamond jewelry is offered online with customization options. It operates on a Direct-to-Consumer (D2C) model. Blue Nile has raised $7 million across 3 funding rounds from investors including Kleiner Perkins, Bessemer Venture Partners and Lightspeed Venture Partners. Its chief executive, as recorded, is Jennifer Hedges. Its website bluenile.com draws about 2.2 million monthly visits. Blue Nile offers products and services including Engagement Rings, Wedding Rings, Diamond Jewelry, and Gemstone Jewelry. Its focus areas include Consumer Goods, Jewelry and Fine Jewelry. Its legal entity is Blue Nile Inc. Its competitors include AUrate New York, Enchanted Diamonds and Akola; 2 of its 3 listed competitors have raised funding.
Company details
Blue Nile is established as a leading online jeweler since 1999, focusing on engagement rings, wedding bands, and fine jewelry. The company is known for offering ethically sourced diamonds and a wide range of customizable jewelry pieces including earrings, necklaces, and bracelets. Operations are centered on providing high-quality products at competitive prices with expert guidance. Sectors served include personal accessories and luxury goods, with solutions tailored for individual style and significant life events. A commitment to sustainability and responsible mining is maintained throughout their offerings.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website bluenile.com
- Social LinkedIn Facebook Instagram
- Acquired by Signet Jewelers (Aug 2022)
- Legal Name Blue Nile Inc.
- Annual Revenue$480.06 M (USD)1as on Dec 31, 2015
- Net Profit$10.53 M (USD)8as on Dec 31, 2015
- EBITDA$16.05 M (USD)13as on Dec 31, 2015
- Total Equity Funding$7M (USD)
in 3 rounds
- Latest Funding Round$7M (USD), Series B
Jul 2001
- InvestorsKleiner Perkins
& 10 more
- Acquired by
Products & Services of Blue Nile
Blue Nile offers a comprehensive portfolio of products and services, including Engagement Rings, Wedding Rings, Diamond Jewelry, and Gemstone Jewelry.
Engagement rings are crafted for proposals and commitments.
Wedding rings are designed for lifelong marital bonds.
Diamond jewelry is offered for various personal styles.
Gemstone jewelry is created with colorful precious stones.
Funding Insights of Blue Nile
Blue Nile has successfully raised a total of $7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in July 2001. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 3
- Last Round Series B — $7M
- Investors Count 7
All 3 funding rounds of Blue Nile with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2001 | $7M | Series B | – | – | |
| Jan 2001 | $15M | Debt – Conventional | – | – | |
| Apr 2000 | Series A | – | – |
11 investors in total: 11 institutional.
Investors in Blue Nile
Blue Nile has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Bessemer Venture Partners and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Growth stage tech & life sciences focused VC firm funding companies in the US | icp.com | Menlo Park, United States | ||
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Private equity investments are backed by a single-family office firm. | capital.vulcan.com | Seattle, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Commercial aircraft and equipment leasing and lending services are provided. | 1932 | gecapital.com | United States | |
Retail chain of jeweler and watches | 1910 | signetjewelers.com | Akron, United States | |
| adamapartners.com |
Investor details for Blue Nile
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Blue Nile
387 people are tracked at Blue Nile (171 in leadership, 11 in board & advisors, 205 in team).
| Name | Role | Group |
|---|---|---|
Jennifer Hedges | Chief Executive Officer | Leadership |
Todd Labrum | Director Of Product Management | Leadership |
John Langston | Senior Creative Director | Leadership |
Kurt Hirsch | Divisional CFO VP Of Financial Planning And Analysis | Leadership |
Craig Kisner | Director Fraud Audit And Analytics | Leadership |
Athena Avgousti-Bauer | Senior Vice President & Chief Audit Executive | Leadership |
Michelle Tillman | Vice President Of Regional Operations-zale Division | Leadership |
Jennifer Hammond | Divisional Vice President-kay, Zales And Peoples | Leadership |
David Jacobsen | Senior Vice President Of Real Estate, Design, Construction, Facilities, & Systems Analytics | Leadership |
Becky Nguyen | Director Of Merchandising - Kay Bridal | Leadership |
Jennifer Steele | Sr. Director Ecommerce | Leadership |
Mark Welch | Vice President Financial Systems & Optimization | Leadership |
Vince Ciccolini | Svp, Chief Accounting Officer | Leadership |
Amanda Jesko Miles | Director, Learning And Development | Leadership |
Heather Fast | Vice President, Talent Acquisition & Onboarding | Leadership |
Lisa Keener | Vice President Marketing Technology & Enablement | Leadership |
Matt Shady | Vice President, Associate General Counsel And Corporate Secretary | Leadership |
Ebony Yeboah-Amankwah | Vice President, Ethics, Compliance And Enterprise Risk Management | Leadership |
Francesca Gonzalez | Director Merchandise Sourcing | Leadership |
Lindsay Salvo | Director, Store Experience & Innovation | Leadership |
367 more people are available in the full profile.
Complete people profiles for Blue Nile
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Blue Nile
6 dated milestones of Blue Nile across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Blue Nile is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $7.0M.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Bain Capital Private Equity.
- Exit Acquired by Signet Jewelers.
Competitors of Blue Nile
Blue Nile has 3 listed competitors in our database, 2 of them funded. They include AUrate New York, Enchanted Diamonds and Akola.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| auratenewyork.com | 2014 | New York, United States | $17.37M | Internet first brand offering fine jewellery | ||
| enchanteddiamonds.com | 2012 | New York, United States | $150,000 | 8 | Functions as an online retailer of diamonds and diamond jewelry. | |
| akola.co | 2004 | Dallas, United States | Internet first brand offering handcrafted fashion jewelry |
Detailed competitors of Blue Nile
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Blue Nile
The website of Blue Nile (bluenile.com) receives about 2.2M visits a month and ranks #14,632 among all websites worldwide, #662 in Jewelry and Luxury Products.
- Monthly visits2.2M
▼ 34.9% vs previous month
- Unique visitors1.9M
per month
- Global rank#14,632
among all websites
- Category rank#662
Lifestyle · Jewelry and Luxury Products
- Bounce rate54%
- Pages per visit4.2
- Average visit2 min 35 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Blue Nile. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brilliantearth.com | 100% | 7.1M | #9,864 | View details | |
| jamesallen.com | 98% | 757.4K | #34,524 | View details | |
| tiffany.com | 90% | 4.1M | #8,892 | View details | |
| zales.com | 90% | 3.4M | #7,225 | View details | |
| kay.com | 86% | 8.3M | #2,776 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Blue Nile
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Blue Nile (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Blue Nile
Complete news archive for Blue Nile
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Frequently Asked Questions about Blue Nile
Blue Nile was founded in 1999 and raised its 1st funding round 1 year after it was founded.
Blue Nile is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Jennifer Hedges is the CEO of Blue Nile, as recorded in our data.
Blue Nile is a funded company, having raised a total of $7M across 3 funding rounds to date.
Annual revenue of Blue Nile is $480.06M as on Dec 31, 2015.
Blue Nile is established as a leading online jeweler since 1999, focusing on engagement rings, wedding bands, and fine jewelry. The company is known for offering ethically sourced diamonds and a wide range of customizable jewelry pieces including earrings, necklaces, and bracelets. Operations are centered on providing high-quality products at competitive prices with expert guidance. Sectors served include personal accessories and luxury goods, with solutions tailored for individual style and significant life events. A commitment to sustainability and responsible mining is maintained throughout their offerings.
Blue Nile's top competitors include AUrate New York, Akola and Enchanted Diamonds.
Blue Nile offers Engagement Rings, Wedding Rings, Diamond Jewelry, and Gemstone Jewelry.
Blue Nile has 11 investors. Key investors include Kleiner Perkins, Bessemer Venture Partners, Lightspeed Venture Partners, GE Capital, and Bain Capital Private Equity.
Blue Nile operates through Blue Nile Inc..
Yes. Blue Nile was acquired by Signet Jewelers in August 2022.
The website of Blue Nile receives about 2.2 million visits a month and ranks #14,632 among all websites worldwide.