About Diesel
Diesel is a Retail company based in Breganze (Italy) founded in 1978. Internet first brand of multi-category fashion products. Its website diesel.com draws about 2.5 million monthly visits. Diesel offers products and services including Jeans, Bags, Shoes, T-shirts, and Jackets. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is Diesel SpA. Its competitors include Mango, Moncler and Golden Goose; 1 of its 3 listed competitors has raised funding.
Company details
Diesel was founded in 1978 in Breganze, Italy, and operates as an internet-first brand in the fashion sector. A range of products, including jeans, tops, shirts, shoes, watches, and socks, is provided for men and women. Items are distributed through a network of offline stores and partnered retailers, with worldwide shipping available to support global operations.
Products & Services of Diesel
Diesel offers a comprehensive portfolio of products and services, including Jeans, Bags, Shoes, T-shirts, and Jackets.
Denim pants designed for casual and everyday fashion wear
Various styles of bags for daily and functional use
Sneakers and boots offering comfort and style options
Casual tops made from diverse materials for general wear
Outerwear items for seasonal and protective needs
Apps and channels of Diesel
Diesel publishes 1 mobile app with over 100K+ downloads; its YouTube channel DIESEL has 75.4K subscribers and 30 videos.
Videos from Diesel
The most watched videos on Diesel's YouTube channel, DIESEL (75.4K subscribers). Click a video to play it here.
More on DIESEL.
People of Diesel
19 people are tracked at Diesel (10 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Bruno Tell | Head Of Operations | Leadership |
Katia Zanuso | Sales Director Europe - Diesel | Leadership |
Stefano Rosso | Chief Executive Officer | Leadership |
Daniele Lunardi | OTB Group: Head Of Sales Italy/dach/greece | Leadership |
Abeer Javaid | Managing Director | Leadership |
Claudia Todescato | Assistente Di Direzione Del CEO | Leadership |
Fabio Fratta | Chief Strategy Program Officer And Outlet & Intimate BU Director | Leadership |
Paolo Zonta | Managing Director | Leadership |
Daniel Goodsell | Head Of European Outlet Channel | Leadership |
Stefano Bacchini | CEO Diesel Europe | Leadership |
Ji Kim | Wholesale Operations Supervisor | Team |
Mike Yigiter | US Outlets Manager | Team |
Stefano Negri | Sales Operations Manager Italy, Swiss, Spain, & Greece | Team |
Laura Tedeschi | National Retail & Outlet Manager/buyer | Team |
Claudia Favaretto | Product Development Coordinator Intimate Department | Team |
Sarah Valdrighi | Diesel Intimate Style And R&d Global Manager | Team |
Paolo Santoli | Direttore Di Produzione Woven, Knit E Intimate | Team |
Konstantina Fragki | Operations Manager & Planing Supervisor | Team |
Caterina Marchiori | Retail Allocator Outlet Europe | Team |
Complete people profiles for Diesel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Diesel
Diesel has 3 listed competitors in our database, 1 of them funded. They include Mango, Moncler and Golden Goose.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mango.com | 1984 | Palau, Italy | Fashion retail services are provided through an online platform. | |||
| moncler.com | 2003 | Milano, Italy | $611.48M | 283 | Internet first brand offering multi-category fashion products for men and women | |
| goldengoose.com | 2000 | Milan, Italy | 37 | Internet first brand offering apparel wear for kids, men & women |
Detailed competitors of Diesel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Diesel
The website of Diesel (diesel.com) receives about 2.5M visits a month and ranks #20,921 among all websites worldwide, #992 in Fashion and Apparel.
- Monthly visits2.5M
▼ 8.9% vs previous month
- Unique visitors1.2M
per month
- Global rank#20,921
among all websites
- Category rank#992
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit3.2
- Average visit2 min 01 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Diesel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| g-star.com | 100% | 3.6M | #13,208 | View details | |
| yoox.com | 96% | 9.3M | #4,462 | View details | |
| calvinklein.com | 91% | 1.1M | #41,767 | View details | |
| gucci.com | 91% | 11M | #4,841 | View details | |
| prada.com | 91% | 6.8M | #5,626 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Diesel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Diesel
Complete news archive for Diesel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Diesel
Diesel was founded in 1978.
Diesel is headquartered in Breganze, Italy. It is registered at Breganze, Veneto, Italy.
Diesel was founded in 1978 in Breganze, Italy, and operates as an internet-first brand in the fashion sector. A range of products, including jeans, tops, shirts, shoes, watches, and socks, is provided for men and women. Items are distributed through a network of offline stores and partnered retailers, with worldwide shipping available to support global operations.
Diesel's top competitors include Moncler, Mango and Golden Goose.
Diesel offers Jeans, Bags, Shoes, T-shirts, and Jackets.
Diesel operates through Diesel Spa.
Yes. Diesel publishes DieselOn, with over 100,000 downloads.
The website of Diesel receives about 2.5 million visits a month and ranks #20,921 among all websites worldwide.