About G-Star Raw
G-Star Raw is a Retail company based in Amsterdam (Netherlands) founded in 1989, and was acquired by WHP Global in September 2023. Denim-based apparel is retailed online by G-Star Raw. Its chief executive, as recorded, is Andrew Fleeming. Its website g-star.com draws about 3.6 million monthly visits. G-Star Raw offers products and services including Jeans, Jackets, T-Shirts, and Trousers. Its focus areas include Consumer Goods, Apparel Brands, Luxury and Casual Wear. Its legal entity is G STAR, INC AND G STAR USA LLC.
Company details
G-Star Raw was founded in 1989 in Amsterdam, Netherlands, as an online retailer in the apparel sector. Denim-focused products, including jeans, shirts, T-shirts, shoes, and jackets, are offered for men and women. Operations center on e-commerce distribution, with a catalog emphasizing casual wear. The company maintains its headquarters in Europe while serving global markets through its domain.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website g-star.com/en_us
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by WHP Global (Sep 2023)
- Legal Name G Star, Inc And G Star Usa Llc
- Investors
- Acquired byWHP Global
(Sep 2023)
Products & Services of G-Star Raw
G-Star Raw offers a comprehensive portfolio of products and services, including Jeans, Jackets, T-Shirts, and Trousers.
Denim jeans in various fits for men and women
Denim jackets for everyday and transitional wear
Casual t-shirts and polos for men, women, and kids
Non-denim trousers and cargos for casual outfits
Apps and channels of G-Star Raw
G-Star Raw publishes 1 mobile app with over 1M+ downloads; its YouTube channel G-STAR has 22.8K subscribers and 30 videos.
Videos from G-Star Raw
The most watched videos on G-Star Raw's YouTube channel, G-STAR (22.8K subscribers). Click a video to play it here.
More on G-STAR.
Investors in G-Star Raw
G-Star Raw has secured backing from 1 investor. Prominent investors backing the company include WHP Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Branding services are provided globally by WHP Global. | 2019 | whp-global.com | New York, United States |
Investor details for G-Star Raw
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of G-Star Raw
34 people are tracked at G-Star Raw (15 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Andrew Fleeming | Co-CEO | Leadership |
Rob Schilder | Co-CEO | Leadership |
Santiago Cucci | Chief Growth Officer | Leadership |
Andrew Sherman | Finance Director North America | Leadership |
Kevin Verwaard | Head Of Marketing Operations | Leadership |
Paula Meeuwes | Head Of Trade Marketing - Commercial Marketing - Retail & Trade | Leadership |
Laurens B. | Chief Financial Officer | Leadership |
Gwenda van Vliet | Chief Brand Officer | Leadership |
August Corver | Director Accounting | Leadership |
Peter Romics | Founder / Partner | Leadership |
David Pokar | Finance Director Retail & Regional Finance Director US | Leadership |
Ivelina Atanasova | Head Of Tax | Leadership |
Jürgen Derycke | Global Media, Digital Marketing & CRM Director G-star RAW | Leadership |
Simon George | Finance Director Europe Wholesale & Retail | Leadership |
Wedaad Adams | Head Of Marketing | Leadership |
Viktoriia Zhyliak | Affiliate Marketing Lead | Team |
Olivier Bracke | Paid Social And Display Lead | Team |
Julia Yurova | Brand Communication Manager | Team |
Jip van Den Bergs | Global Retail Marketing Manager | Team |
Maarten Sanders | Marketeer | Team |
14 more people are available in the full profile.
Complete people profiles for G-Star Raw
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of G-Star Raw
2 dated milestones of G-Star Raw across 34 years, from founding to its latest funding, stage changes and deals.
- Founded G-Star Raw is founded.
- Exit Acquired by WHP Global.
Web traffic of G-Star Raw
The website of G-Star Raw (g-star.com) receives about 3.6M visits a month and ranks #13,208 among all websites worldwide, #588 in Fashion and Apparel.
- Monthly visits3.6M
▼ 6.6% vs previous month
- Unique visitors1.5M
per month
- Global rank#13,208
among all websites
- Category rank#588
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit4.4
- Average visit2 min 34 sec
- DevicesDesktop 18% Β· Mobile 82%
Websites whose visitors overlap most with G-Star Raw. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| diesel.com | 100% | 2.5M | #20,921 | View details | |
| asos.com | 97% | 58.3M | #475 | View details | |
| dsquared2.com | 89% | 526.9K | #98,824 | View details | |
| hugoboss.com | 87% | 7M | #6,966 | View details | |
| levi.com | 86% | 19.7M | #2,057 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for G-Star Raw
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- Audience overlap
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Related news about G-Star Raw
Complete news archive for G-Star Raw
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Frequently Asked Questions about G-Star Raw
G-Star Raw was founded in 1989.
G-Star Raw is headquartered in Amsterdam, Netherlands.
Andrew Fleeming is the CEO of G-Star Raw, as recorded in our data.
G-Star Raw was founded in 1989 in Amsterdam, Netherlands, as an online retailer in the apparel sector. Denim-focused products, including jeans, shirts, T-shirts, shoes, and jackets, are offered for men and women. Operations center on e-commerce distribution, with a catalog emphasizing casual wear. The company maintains its headquarters in Europe while serving global markets through its domain.
G-Star Raw offers Jeans, Jackets, T-Shirts, and Trousers.
G-Star Raw has 1 investor. Key investors include WHP Global.
G-Star Raw operates through G Star, Inc And G Star Usa Llc.
Yes. G-Star Raw was acquired by WHP Global in September 2023.
Yes. G-Star Raw publishes G-STAR - Premium Denim, with over 1 million downloads.
The website of G-Star Raw receives about 3.6 million visits a month and ranks #13,208 among all websites worldwide.

