Direct Advice

Hartford, United States Founded: 1995 • Age: 31 yrs Acquired By Mellon
Financial advice on banking, retirement, and insurance is provided.
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About Direct Advice

Direct Advice is a company based in Hartford (United States) founded in 1995 was acquired by Mellon in January 2003. It operates as a Professional Services, and Advertising Model. Direct Advice offers products and services including Banking Advice, Retirement Advice, and Insurance Advice. Direct Advice operates in a competitive market with competitors including Finimize, Female Invest, Investview, CityFALCON and WealthyLife, among others.

  • Headquarter Hartford, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Legal Name Theadvice.Com, Llc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Mellon

    (Jan 23, 2003)

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Products & Services of Direct Advice

Direct Advice offers a comprehensive portfolio of products and services, including Banking Advice, Retirement Advice, and Insurance Advice. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Guidance on banking products and services is provided here.

Retirement planning and strategies are offered for users.

Insurance options and recommendations are shared with clients.

Funding Insights of Direct Advice

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Direct Advice

Direct Advice has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mellon. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Investment management services are provided to clients by Mellon.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Direct Advice

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Direct Advice

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Direct Advice Comparisons

Employees
+
Add Comparison
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Competitors of Direct Advice

Direct Advice operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Finimize, Female Invest, Investview, CityFALCON and WealthyLife, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Financial news app
domain founded_year HQ Location
Personal finance and investment training is delivered digitally to women.
domain founded_year HQ Location
Online financial management training and resources are provided.
domain founded_year HQ Location
AI-powered financial news and content platform
domain founded_year HQ Location
Financial literacy is delivered via Edtech games and adaptive testing.
domain founded_year HQ Location
Financial learning tools and payment cards for children are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Direct Advice

Frequently Asked Questions about Direct Advice

When was Direct Advice founded?

Direct Advice was founded in 1995.

Where is Direct Advice located?

Direct Advice is headquartered in Hartford, United States. It is registered at Hartford, Connecticut, United States.

What does Direct Advice do?

Direct Advice, operated by TheAdvice.com, LLC, is focused on delivering personal finance guidance. Content covering banking, retirement planning, credit cards, and insurance is published to assist users in managing their finances. Various aspects of money management, including savings and investment strategies, are addressed through articles and resources. The platform operates within the personal finance advisory sector, aiming to provide objective information. Users are encouraged to consult financial advisors for personalized decisions, as liability for decisions based on content is disclaimed.

Who are the top competitors of Direct Advice?

Direct Advice's top competitors include Investview, Female Invest and BusyKid.

What products or services does Direct Advice offer?

Direct Advice offers Banking Advice, Retirement Advice, and Insurance Advice.

Who are Direct Advice's investors?

Direct Advice has 1 investor. Key investors include Mellon.

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