About Direct Line
Direct Line is a company based in Leeds (United Kingdom) founded in 1985. Direct Line offers products and services including Car Insurance, Home Insurance, Pet Insurance, Van Insurance, and Business Insurance. Direct Line operates in a competitive market with competitors including MetLife, Progressive Insurance, Allstate, Max Life Insurance and Aflac, among others.
- Headquarter Leeds, United Kingdom
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Sectors
Financial Services
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Phone
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Website
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Social
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- Legal Name U K Insurance Limited
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Products & Services of Direct Line
Direct Line offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Pet Insurance, Van Insurance, and Business Insurance.
Covers vehicles against accidents, theft, and damages for UK drivers.
Protects homes and contents from fire, theft, and other risks.
Offers coverage for veterinary costs and pet health issues.
Insures vans for business use against accidents and liabilities.
Provides liability and property coverage for small businesses.
Funding Insights of Direct Line
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2018 | Amount | Private Equity Round - Direct Line | Valuation | Guardian Capital Partners |
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Investors in Direct Line
Direct Line has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Guardian Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
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Guardian Capital Partners is engaged in investment management services.
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Founded Year | Domain | Location |
Investments & Acquisitions by Direct Line
Financial Statements - Direct Line
Direct Line Comparisons
Competitors of Direct Line
Direct Line operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MetLife, Progressive Insurance, Allstate, Max Life Insurance and Aflac, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Internet-based life, health, auto, home, and pet insurance is offered.
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| domain | founded_year | HQ Location |
Auto, home, life, health, and business insurance is provided online.
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| domain | founded_year | HQ Location |
Online insurance for life, property, auto, and business is provided.
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| domain | founded_year | HQ Location |
Life insurance plans and policies are offered for protection.
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| domain | founded_year | HQ Location |
Financial protection via accident, life, and supplemental insurance is provided.
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| domain | founded_year | HQ Location |
AIG is recognized as a leading global insurance organization.
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Frequently Asked Questions about Direct Line
Direct Line was founded in 1985 and raised its 1st funding round 33 years after it was founded.
Direct Line is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Paul Geddes is the current CEO of Direct Line.
Direct Line was founded in 1985 and is headquartered in Leeds, United Kingdom. Operations are centered in the insurance sector, where an internet-first approach is used to provide brokerage services. Coverage includes various personal and commercial insurance products, distributed primarily through digital channels. The company serves customers across the UK, with leadership provided by CEO Paul Geddes. Focus remains on efficient online delivery of policies.
Direct Line offers Car Insurance, Home Insurance, Pet Insurance, Van Insurance, and Business Insurance.
Direct Line has 1 investor. Key investors include Guardian Capital Partners.