About DirectAsia
DirectAsia is a Transportation, Automotive & Logistics company based in Singapore (Singapore) founded in 2010, and was acquired by Roojai in September 2023. Automotive insurance services are offered via an online platform. It operates in the Transportation, Automotive & Logistics and Financial Services sectors. Its website directasia.com draws about 89 thousand monthly visits. DirectAsia offers products and services including Car Insurance, Motorcycle Insurance, and Travel Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is DIRECT ASIA MANAGEMENT SERVICES PTE. LTD. Its competitors include PAL Network and Inzsure.
Company details
DirectAsia was established in 2010 in Singapore as an online insurance provider focused on the automotive sector. Services encompassing vehicle coverage and related protections are delivered digitally to customers in the region. Operations are centered on streamlined online processes for policy issuance and claims management, serving the Singapore market primarily. The platform supports various automotive insurance needs without physical branches.
Products & Services of DirectAsia
DirectAsia offers a comprehensive portfolio of products and services, including Car Insurance, Motorcycle Insurance, and Travel Insurance.
Provides coverage for cars including accidents and repairs
Offers protection for motorcycles and riders against damages
Covers travel risks such as medical emergencies and trip cancellations
Investors in DirectAsia
DirectAsia has secured backing from 1 investor. Prominent investors backing the company include Roojai.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online distribution platform for auto insurance | 2015 | roojai.com | Chon Buri, Thailand |
Investor details for DirectAsia
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- Complete investor list
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People of DirectAsia
13 people are tracked at DirectAsia (4 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Clarence Lee | Head Of Sales | Leadership |
Ronnie Brown | Singapore General Manager & Group Chief Technology Officer | Leadership |
Oliver Mallich | Head Of Marketing And Partnerships | Leadership |
Gary Denson | Chief Executive Officer | Leadership |
Toni Lim | Group Engineering Manager | Team |
Jasper Ko | Frontend Web Developer | Team |
Lucinda Fitzsimmons | Group Senior Manager, IT Infrastructure | Team |
Shilpa Tumma Cisa | IT Security Manager, Group Office | Team |
Erin Goh | Senior Executive | Team |
Adeline Alyson Chua | CRM Manager | Team |
Yutthaphong Sangros | Assistance Manager And Web Developer | Team |
Eric Chua | Digital Marketing Lead | Team |
Mark Nunez | Call Centre Sales Team Leader | Team |
Complete people profiles for DirectAsia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of DirectAsia
2 dated milestones of DirectAsia across 13 years, from founding to its latest funding, stage changes and deals.
- Founded DirectAsia is founded.
- Exit Acquired by Roojai.
Competitors of DirectAsia
DirectAsia has 2 listed competitors in our database. They include PAL Network and Inzsure.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pal.network | 2017 | Singapore | On-demand property and casualty insurances are provided via mobile app. | |||
| inzsure.com | 2016 | Singapore | On-demand corporate insurance solutions |
Detailed competitors of DirectAsia
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of DirectAsia
The website of DirectAsia (directasia.com) receives about 88.8K visits a month and ranks #252,081 among all websites worldwide, #1,370 in Insurance.
- Monthly visits88.8K
▼ 20.4% vs previous month
- Unique visitors45.6K
per month
- Global rank#252,081
among all websites
- Category rank#1,370
Finance · Insurance
- Bounce rate36%
- Pages per visit6.0
- Average visit3 min 48 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with DirectAsia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| income.com.sg | 100% | 1.2M | #36,859 | View details | |
| budgetdirect.com.sg | 82% | #479,454 | View details | ||
fwd.com.sg | fwd.com.sg | 74% | #107,572 | – | |
| singlife.com | 74% | 747.9K | #47,653 | View details | |
| msig.com.sg | 73% | #350,351 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DirectAsia
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Directasia
Complete news archive for DirectAsia
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Frequently Asked Questions about DirectAsia
DirectAsia was founded in 2010.
DirectAsia is headquartered in Singapore, Singapore.
DirectAsia was established in 2010 in Singapore as an online insurance provider focused on the automotive sector. Services encompassing vehicle coverage and related protections are delivered digitally to customers in the region. Operations are centered on streamlined online processes for policy issuance and claims management, serving the Singapore market primarily. The platform supports various automotive insurance needs without physical branches.
DirectAsia's top competitors include PAL Network and Inzsure.
DirectAsia offers Car Insurance, Motorcycle Insurance, and Travel Insurance.
DirectAsia has 1 investor. Key investors include Roojai.
DirectAsia operates through Direct Asia Management Services Pte. Ltd..
Yes. DirectAsia was acquired by Roojai in September 2023.