About Roojai
Roojai is a company based in Chon Buri (Thailand) founded in 2015. Roojai has raised $109 million across 3 funding rounds from investors including International Finance Corporation, HDI Global and Apis Partners. Roojai has completed 4 acquisitions, including DirectAsia, FWD Group Insurance and LifePal. Roojai operates in a competitive market with competitors including Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others.
- Total Equity Funding$109M (USD)
in 3 rounds
- Latest Funding Round$60M (USD), Series C
Nov 2025
- InvestorsInternational Finance Corporation
& 4 more
- Investments & AcquisitionsDirectAsia
& 3 more
Apps and channels of Roojai
Roojai publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Roojai has 12.5K subscribers and 30 videos.
Videos from Roojai
The most watched videos on Roojai's YouTube channel, Roojai (12.5K subscribers). Click a video to play it here.
More on Roojai.
Funding Insights of Roojai
Roojai has successfully raised a total of $109M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $109M
- Total Rounds 3
- Last Round Series C — $60M
- First Round $7M
(Oct 2018)
- Investors Count 5
All 3 funding rounds of Roojai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $60M | Series C | – | Apis Partners, Asia Partners | |
| Mar 2023 | $42M | Series B | – | HDI Global | |
| Oct 2018 | $7M | Series A | – | IFC | – |
5 investors in total: 5 institutional.
Investors in Roojai
Roojai has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include International Finance Corporation, HDI Global and Apis Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | - | |
Private equity and venture capital asset management firm | – | apis.pe | - | |
Growth equity investments supporting tech entrepreneurs in Southeast Asia. | – | asiapartners.com | - | |
- | – | primarygroup.co.uk | - | |
Provider of insurance brokerage and risk consulting services | 1903 | hdi.global | Hannover, Germany |
Investor details for Roojai
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People of Roojai
1 people are tracked at Roojai (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mathieu Guiraud | Group Chief Of Growth Officer | Leadership |
Complete people profiles for Roojai
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- Team structure
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Investments & Acquisitions by Roojai
Roojai has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DirectAsia, FWD Group Insurance and LifePal.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Symptoms are tracked and managed through a mobile application. | lifepal.app | Nicosia, Cyprus | 2020 | Jan 2024 | •••• | |
Insurance policies are compared and purchased online through the platform. | lifepal.co.id | Jakarta, Indonesia | 2018 | Jan 2024 | •••• | |
Automotive insurance services are offered via an online platform. | directasia.com | Singapore | 2010 | Sep 2023 | •••• | |
Life, health, car, travel, and business insurance services are provided. | fwdgi.co.th | Bangkok, Thailand | 0 | Jul 2023 | •••• |
Complete acquisition details for Roojai
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- Acquired stakes
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Timeline of Roojai
7 dated milestones of Roojai across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Roojai is founded.
- Funding First funding round of $7.0M.
- Acquisition Acquires FWD Group Insurance.
- Acquisition Acquires DirectAsia.
- Acquisition Acquires Lifepal.
- Acquisition Acquires LifePal.
- Funding Latest funding round, Series C, of $60.0M.
Competitors of Roojai
Roojai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rabbit.co.th | 2013 | Chatuchak, Thailand | – | – | Online car insurance policy comparison portal | |
| askhanuman.co.th | 2013 | Bangkok, Thailand | – | – | Online comparisons of insurance and credit card products are facilitated. | |
| oohoo.io | 2016 | Bangkok, Thailand | – | – | Functions as an online platform aggregating insurance options. | |
| gluaygluay.com | 2010 | Bangkok, Thailand | – | – | Provides an online platform for comparing auto insurance options. | |
| imoneythailand.com | 2013 | Bangkok, Thailand | – | – | A platform for comparing various financial products to aid informed decisions. | |
| compareka.com | 2013 | Bangkok, Thailand | – | – | Aggregates and compares insurance products for informed decisions. |
Detailed competitors of Roojai
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- Full competitor set
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Web traffic of Roojai
The website of Roojai (roojai.com) receives about 719.2K visits a month and ranks #88,643 among all websites worldwide, #5,585 in Insurance.
- Monthly visits719.2K
▲ 19.5% vs previous month
- Unique visitors336.5K
per month
- Global rank#88,643
among all websites
- Category rank#5,585
Finance · Insurance
- Bounce rate56%
- Pages per visit2.4
- Average visit1 min 25 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Roojai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rabbitcare.com | 100% | 306.9K | #139,435 | View details | |
viriyah.com | viriyah.com | 99% | – | #282,619 | – |
allianz.co.th | allianz.co.th | 91% | – | #96,181 | – |
| tokiomarine.com | 84% | – | #283,492 | View details | |
tqm.co.th | tqm.co.th | 83% | – | #22,878 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Roojai
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Latest news on Roojai
Complete news archive for Roojai
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Roojai
10 companies that operate in the same segment as Roojai (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Frequently Asked Questions about Roojai
Roojai was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Roojai is headquartered in Chon Buri, Thailand.
Roojai is a funded company, having raised a total of $109M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Oct 2018.
Roojai was founded in 2015 in Chon Buri, Thailand, as an online platform in the auto insurance sector. Distribution of insurance plans is facilitated, allowing selection based on associated auto repair garages. Quotes are generated upon submission of vehicle details by users. Services including roadside assistance, repair warranties, refunds, and guarantees are offered. Access is provided through dedicated applications for iOS and Android devices.
Roojai's top competitors include Rabbit Finance, Ask Hanuman and OOHOO.
Roojai has made 4 acquisitions, including DirectAsia, FWD Group Insurance, and LifePal.
Roojai has 5 investors. Key investors include International Finance Corporation, HDI Global, Apis Partners, Asia Partners, and Primary Group.
Yes. Roojai publishes Roojai Mobile App and 1 more app, with over 100,000 downloads.
The website of Roojai receives about 719 thousand visits a month and ranks #88,643 among all websites worldwide.