About Roojai
Roojai is a company based in Chon Buri (Thailand) founded in 2015.. Roojai has raised $109 million across 3 funding rounds from investors including International Finance Corporation, HDI Global and Apis Partners. Roojai has completed 4 acquisitions, including DirectAsia, FWD Group Insurance and LifePal. Roojai operates in a competitive market with competitors including Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others.
- Headquarter Chon Buri, Thailand
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Sectors
Transportation, Automotive & LogisticsFinancial Services
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$109 M (USD)
in 3 rounds
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Latest Funding Round
$60 M (USD), Series C
Nov 26, 2025
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Investors
International Finance Corporation
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
DirectAsia
& 3 more
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Funding Insights of Roojai
Roojai has successfully raised a total of $109M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $60.0M
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First Round
First Round
(18 Oct 2018)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series C - Roojai | Valuation | Apis Partners , Asia Partners | |
| Mar, 2023 | Amount | Series B - Roojai | Valuation | HDI Global | |
| Oct, 2018 | Amount | Series A - Roojai | Valuation | IFC |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Roojai
Roojai has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include International Finance Corporation, HDI Global and Apis Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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IFC is focused on private sector development in emerging markets.
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Founded Year | Domain | Location | |
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Private equity and venture capital asset management firm
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Founded Year | Domain | Location | |
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Growth equity investments supporting tech entrepreneurs in Southeast Asia.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Roojai
Roojai has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DirectAsia, FWD Group Insurance and LifePal. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Symptoms are tracked and managed through a mobile application.
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2020 | ||||
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Insurance policies are compared and purchased online through the platform.
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2018 | ||||
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Automotive insurance services are offered via an online platform.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Roojai
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Roojai Comparisons
Competitors of Roojai
Roojai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online car insurance policy comparison portal
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| domain | founded_year | HQ Location |
Online comparisons of insurance and credit card products are facilitated.
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| domain | founded_year | HQ Location |
Functions as an online platform aggregating insurance options.
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| domain | founded_year | HQ Location |
Provides an online platform for comparing auto insurance options.
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| domain | founded_year | HQ Location |
A platform for comparing various financial products to aid informed decisions.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Roojai
Frequently Asked Questions about Roojai
When was Roojai founded?
Roojai was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Where is Roojai located?
Roojai is headquartered in Chon Buri, Thailand.
Is Roojai a funded company?
Roojai is a funded company, having raised a total of $109M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Oct 18, 2018.
What does Roojai do?
Roojai was founded in 2015 in Chon Buri, Thailand, as an online platform in the auto insurance sector. Distribution of insurance plans is facilitated, allowing selection based on associated auto repair garages. Quotes are generated upon submission of vehicle details by users. Services including roadside assistance, repair warranties, refunds, and guarantees are offered. Access is provided through dedicated applications for iOS and Android devices.
Who are the top competitors of Roojai?
Roojai's top competitors include Rabbit Finance, Ask Hanuman and OOHOO.
How many acquisitions has Roojai made?
Roojai has made 4 acquisitions, including DirectAsia, FWD Group Insurance, and LifePal.
Who are Roojai's investors?
Roojai has 5 investors. Key investors include International Finance Corporation, HDI Global, Apis Partners, Asia Partners, and Primary Group.
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