About Roojai
Roojai is a company based in Chon Buri (Thailand) founded in 2015. Roojai has raised $109 million across 3 funding rounds from investors including International Finance Corporation, HDI Global and Apis Partners. Roojai has completed 4 acquisitions, including DirectAsia, FWD Group Insurance and LifePal. Roojai operates in a competitive market with competitors including Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others.
- Headquarter Chon Buri, Thailand
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Sectors
Transportation, Automotive & LogisticsFinancial Services
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Email
Locked
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Phone
Locked
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$109 M (USD)
in 3 rounds
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Latest Funding Round
$60 M (USD), Series C
Nov 26, 2025
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Investors
International Finance Corporation
& 4 more
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Employee Count
Not available
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Investments & Acquisitions
DirectAsia
& 3 more
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People of Roojai
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Funding Insights of Roojai
Roojai has successfully raised a total of $109M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Roojai
Roojai has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include International Finance Corporation, HDI Global and Apis Partners.
| Investor | Description | Founded Year | Domain | Location |
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IFC is focused on private sector development in emerging markets.
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Private equity and venture capital asset management firm
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Growth equity investments supporting tech entrepreneurs in Southeast Asia.
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Locked | Locked | Locked |
Investor details for Roojai
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Investments & Acquisitions by Roojai
Roojai has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DirectAsia, FWD Group Insurance and LifePal.
Investment portfolio details for Roojai
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Symptoms are tracked and managed through a mobile application.
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Locked | Locked | 2020 | Locked | |
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Insurance policies are compared and purchased online through the platform.
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Locked | Locked | 2018 | Locked | |
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Automotive insurance services are offered via an online platform.
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Locked | Locked | 2010 | Locked |
Complete acquisition details for Roojai
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Financial Statements - Roojai
Detailed financials for Roojai
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Roojai Comparisons
Peer comparison for Roojai
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Competitors of Roojai
Roojai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rabbit Finance, Ask Hanuman, OOHOO, GluayGluay and iMoney Thailand, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Online car insurance policy comparison portal
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Online comparisons of insurance and credit card products are facilitated.
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Functions as an online platform aggregating insurance options.
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Provides an online platform for comparing auto insurance options.
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A platform for comparing various financial products to aid informed decisions.
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Detailed competitors of Roojai
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Latest news on Roojai
Complete news archive for Roojai
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Frequently Asked Questions about Roojai
Roojai was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Roojai is headquartered in Chon Buri, Thailand.
Roojai is a funded company, having raised a total of $109M across 3 funding rounds to date.
Roojai was founded in 2015 in Chon Buri, Thailand, as an online platform in the auto insurance sector. Distribution of insurance plans is facilitated, allowing selection based on associated auto repair garages. Quotes are generated upon submission of vehicle details by users. Services including roadside assistance, repair warranties, refunds, and guarantees are offered. Access is provided through dedicated applications for iOS and Android devices.
Roojai's top competitors include Rabbit Finance, Ask Hanuman and OOHOO.
Roojai has made 4 acquisitions, including DirectAsia, FWD Group Insurance, and LifePal.
Roojai has 5 investors. Key investors include International Finance Corporation, HDI Global, Apis Partners, Asia Partners, and Primary Group.