About Lifepal
Lifepal is a company based in Jakarta (Indonesia) founded in 2018 by Giacomo Ficari was acquired by Roojai in January 2024. It operates as a Commission-Based and Two-Sided Marketplace. Lifepal has raised $9 million across 2 funding rounds from investors including Roojai, probatus.com and Cathay Innovation. Lifepal offers products and services including Car Insurance, Health Insurance, and Employee Insurance. Lifepal operates in a competitive market with competitors including Cermati, PasarPolis, tanamduit, Futuready and CekAja, among others.
- Headquarter Jakarta, Indonesia
- Founders Giacomo Ficari
- SectorsFinancial Services
- Website category Finance · Insurance
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website lifepal.co.id
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Roojai (Jan 2024)
- Legal Name Pt Anugrah Atma Adiguna
Products & Services of Lifepal
Lifepal offers a comprehensive portfolio of products and services, including Car Insurance, Health Insurance, and Employee Insurance.
Car insurance products are offered for various needs.
Health insurance plans are provided for individual protection.
Employee insurance solutions are tailored for corporate clients.
Apps and channels of Lifepal
its YouTube channel Lifepal has 18.2K subscribers and 28 videos.
Videos from Lifepal
The most watched videos on Lifepal's YouTube channel, Lifepal (18.2K subscribers). Click a video to play it here.
More on Lifepal.
Funding Insights of Lifepal
Lifepal has successfully raised a total of $9M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 2
- Last Round Series A β $9M
- Investors Count 5
All 2 funding rounds of Lifepal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $9M | Series A | β | probatus.com | |
| Mar 2019 | – | Seed | β | ATM Capital | β |
6 investors in total: 6 institutional.
Investors in Lifepal
Lifepal has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Roojai, probatus.com and Cathay Innovation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are made in technology startups through a global ecosystem. | – | cathayinnovation.com | - | |
Venture capital services and app-based platform requiring JavaScript. | – | insignia.vc | - | |
Early to growth stage VC firm | – | atmcapital.com | Beijing, China | |
Seed-stage startups are funded by this venture capital firm. | – | hustlefund.vc | San Carlos, United States | |
- | – | probatus.com | - | |
Online distribution platform for auto insurance | 2015 | roojai.com | Chon Buri, Thailand |
Investor details for Lifepal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lifepal
1 people are tracked at Lifepal (1 in leadership).
| Name | Role | Group |
|---|---|---|
Giacomo Ficari | Co-Founder | Leadership |
Complete people profiles for Lifepal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lifepal
4 dated milestones of Lifepal across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Lifepal is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.0M.
- Exit Acquired by Roojai.
Competitors of Lifepal
Lifepal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cermati, PasarPolis, tanamduit, Futuready and CekAja, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cermati.com | 2014 | Jakarta, Indonesia | $2.92M | – | Comparison platform for financial products | |
| pasarpolis.io | 2015 | Jakarta, Indonesia | $59M | – | Online insurance quotes for cellphone and health coverage are compared. | |
| tanamduit.com | 2015 | Jakarta, Indonesia | $3M | – | Financial planning and advisory services are provided to individuals. | |
| futuready.com | 2011 | Jakarta, Indonesia | – | – | Online platform to compare insurance products | |
| cekaja.com | 2013 | Jakarta, Indonesia | – | – | Financial and insurance products are compared via an online platform. | |
| jagain.com | 2017 | Jakarta, Indonesia | – | – | Operates an online platform for comparing insurance options. | |
| rajapremi.com | 2013 | Jakarta, Indonesia | – | – | Online insurance comparison services are offered for Indonesian consumers. | |
| simasinsurtech.com | 2014 | Jakarta, Indonesia | – | – | Online platform providing digital insurance products for consumers and protection needs. |
Detailed competitors of Lifepal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lifepal
The website of Lifepal (lifepal.co.id) receives about 162K visits a month and ranks #351,471 among all websites worldwide, #1,825 in Insurance.
- Monthly visits162K
▲ 33.4% vs previous month
- Unique visitors80.4K
per month
- Global rank#351,471
among all websites
- Category rank#1,825
Finance · Insurance
- Bounce rate48%
- Pages per visit1.7
- Average visit1 min 19 sec
- DevicesDesktop 11% Β· Mobile 89%
Websites whose visitors overlap most with Lifepal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| greateasternlife.com | 100% | 1.7M | #23,069 | View details | |
allianz.co.id | allianz.co.id | 92% | – | #64,549 | β |
| cekpremi.com | 81% | – | #1,492,526 | View details | |
zurich.co.id | zurich.co.id | 70% | – | #152,410 | β |
myoona.id | myoona.id | 66% | – | – | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 19 similar websites and full traffic analytics for Lifepal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lifepal
Complete news archive for Lifepal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lifepal
10 companies that operate in the same segment as Lifepal (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Lifepal
Lifepal was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Lifepal is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Lifepal is a funded company, having raised a total of $9M across 2 funding rounds to date.
Lifepal is managed as a leading insurance marketplace in Indonesia, facilitating connections between customers and insurance providers. Various insurance products, including car, health, and employee insurance, are offered through a digital platform. The company is focused on providing personalized recommendations and competitive premiums. Services are extended across the insurance sector with an emphasis on ease of access and transparency. Technology is utilized to streamline processes from comparison to policy issuance. Operations are conducted under regulatory oversight by OJK, ensuring compliance and trust.
Lifepal's top competitors include Cermati, tanamduit and PasarPolis.
Lifepal offers Car Insurance, Health Insurance, and Employee Insurance.
Lifepal has 6 investors. Key investors include Roojai, probatus.com, Cathay Innovation, Insignia Ventures Partners, and ATM Capital.
Lifepal operates through Pt Anugrah Atma Adiguna.
Yes. Lifepal was acquired by Roojai in January 2024.
The website of Lifepal receives about 162 thousand visits a month and ranks #351,471 among all websites worldwide.

