About Discipline
Discipline is a Consumer company based in Biancade (Italy) founded in 2012, and was acquired by Hem in February 2015. Designer furniture and home decor accessories are provided by Discipline. Discipline offers products and services including SEDUTE, TAVOLI, COMPLEMENTI/ACCESSORI, and ILLUMINAZIONE. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its legal entity is Discipline srl. Its competitors include Martinelli Ginetto, Qeeboo and Artelinea.
Company details
Discipline was founded in 2012 and is headquartered in Biancade, Italy. As an online brand in the furniture and home decor sector, it offers items such as chairs, tables, lighting, wall clocks, and mirrors. These products are designed by creators including Lars Beller Fjetland, Pauline Deltour, and Ding3000, using materials like wood, cork, bamboo, glass, and natural textiles. Deliveries are made to Italy and the UK.
Products & Services of Discipline
Discipline offers a comprehensive portfolio of products and services, including SEDUTE, TAVOLI, COMPLEMENTI/ACCESSORI, and ILLUMINAZIONE.
Chairs and seating for modern home interiors
Tables designed for contemporary living spaces
Decorative items enhancing home design
Lamps and fixtures for interior illumination
Investors in Discipline
Discipline has secured backing from 1 investor. Prominent investors backing the company include Hem.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet-first brand of multi-category home improvement products | 2014 | hem.com | Stockholm, Sweden |
Investor details for Discipline
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- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of Discipline
2 dated milestones of Discipline across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Discipline is founded.
- Exit Acquired by Hem.
Competitors of Discipline
Discipline has 3 listed competitors in our database. They include Martinelli Ginetto, Qeeboo and Artelinea.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| martinelliginetto.it | 1947 | Bergamo, Italy | Produces premium fabrics for bedding, tableware, and home decor worldwide. | |||
| qeeboo.com | 2016 | Milan, Italy | Creates and markets modern furniture and decorative items for home use. | |||
| artelinea.it | 1962 | Cavriglia, Italy | Artelinea is a brand offering bathroom furniture, LED mirrors, and related accessories. |
Detailed competitors of Discipline
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- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Discipline
The website of Discipline (discipline.eu) receives about 2K visits a month.
- Monthly visits2K
Websites whose visitors overlap most with Discipline. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | ||
disciplinehelp.com | disciplinehelp.com | 96% | – | ||
| thefreedictionary.com | 69% | 4.3M | #12,587 | View details |
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Frequently Asked Questions about Discipline
Discipline was founded in 2012.
Discipline is headquartered in Biancade, Italy. It is registered at Biancade, Veneto, Italy.
Discipline was founded in 2012 and is headquartered in Biancade, Italy. As an online brand in the furniture and home decor sector, it offers items such as chairs, tables, lighting, wall clocks, and mirrors. These products are designed by creators including Lars Beller Fjetland, Pauline Deltour, and Ding3000, using materials like wood, cork, bamboo, glass, and natural textiles. Deliveries are made to Italy and the UK.
Discipline's top competitors include Martinelli Ginetto, Qeeboo and Artelinea.
Discipline offers SEDUTE, TAVOLI, COMPLEMENTI/ACCESSORI, and ILLUMINAZIONE.
Discipline has 1 investor. Key investors include Hem.
Discipline operates through Discipline Srl.
Yes. Discipline was acquired by Hem in February 2015.