About Hem
Hem is a Consumer company based in Stockholm (Sweden) founded in 2014, and was acquired by Vitra in February 2016. Internet-first brand of multi-category home improvement products. Hem has raised $5 million across 1 funding round from investors including Vitra and Verdane. The company has 1 employees. Hem has completed 1 acquisition, including Discipline. Its website hem.com draws about 93 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Svenska Hem, Asili Interiors and by Crea.
Company details
Hem was founded in 2014 in Stockholm, Sweden, emerging as a pivot from Fab.com while retaining its prior funding, investors, and valuation. Factory-direct online sales of furniture, lighting, rugs, and related home products are managed in the home improvement sector. Designs are developed and production is handled through collaborations with European partner factories. Online tools for product customization are provided to customers. Operations are confined to the US and Europe.
Funding Insights of Hem
Hem has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(Aug 2018)
- Investors Count 1
All 1 funding rounds of Hem with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $5M | Series A | – | Verdane | – |
2 investors in total: 2 institutional.
Investors in Hem
Hem has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Vitra and Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | verdane.com | Oslo, Norway | ||
Multi-category furniture for home and office is manufactured by Vitra. | 1950 | vitra.com | Muttenz, Switzerland |
Investor details for Hem
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People of Hem
9 people are tracked at Hem (6 in leadership, 3 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Petrus Palmér | Founder & CEO | Leadership |
Isac Epstein | Co-Founder & CSO | Leadership |
Jakob Lalle Gustafson | Head Of Product Development | Leadership |
Cristina Poelk | Art Director | Leadership |
PieterJan Mattan | Advisor / Creative Director At Large | Leadership |
Max Heirbaut | Business Director | Leadership |
Mathilda Österlund | Brand Project Manager | Team |
Judith Bornscheuer | Senior Interior Designer & Store Manager | Team |
Julia Lindh | Supply Chain Coordinator | Team |
Complete people profiles for Hem
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Investments & Acquisitions by Hem
Hem has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Discipline.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Designer furniture and home decor accessories are provided by Discipline. | discipline.eu | Biancade, Italy | 2012 | Feb 2015 | •••• |
Complete acquisition details for Hem
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Timeline of Hem
4 dated milestones of Hem across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Hem is founded.
- Acquisition Acquires Discipline.
- Exit Acquired by Vitra.
- Funding First funding round of $5.0M.
Competitors of Hem
Hem has 3 listed competitors in our database. They include Svenska Hem, Asili Interiors and by Crea.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| svenskahem.se | 1960 | Jonkoping, Sweden | Provides furniture, home decor, and interior items for online and retail purchase. | |||
| asiliinteriors.com | 2017 | Lund, Sweden | Mattresses and wall hangings are offered online by Asili Interiors. | |||
| by-crea.com | 2017 | Lomma, Sweden | Handmade furniture design, sales, and B2B services in Sweden. |
Detailed competitors of Hem
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Web traffic of Hem
The website of Hem (hem.com) receives about 92.8K visits a month and ranks #448,840 among all websites worldwide, #7,561 in Furniture.
- Monthly visits92.8K
▲ 16.4% vs previous month
- Unique visitors37.4K
per month
- Global rank#448,840
among all websites
- Category rank#7,561
Home and Garden · Furniture
- Bounce rate38%
- Pages per visit2.1
- Average visit29 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Hem. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dwr.com | 100% | 1.2M | #32,182 | View details | |
swiveluk.com | swiveluk.com | 99% | #1,187,304 | – | |
unisonhome.com | unisonhome.com | 99% | #407,890 | – | |
| manhattanhomedesign.com | 95% | 41.3K | #739,743 | View details | |
| schoolhouse.com | 94% | 614K | #44,011 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Hem
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Related news about Hem
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Frequently Asked Questions about Hem
Hem was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Hem is headquartered in Stockholm, Sweden.
Hem is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Aug 2018.
Hem was founded in 2014 in Stockholm, Sweden, emerging as a pivot from Fab.com while retaining its prior funding, investors, and valuation. Factory-direct online sales of furniture, lighting, rugs, and related home products are managed in the home improvement sector. Designs are developed and production is handled through collaborations with European partner factories. Online tools for product customization are provided to customers. Operations are confined to the US and Europe.
Hem's top competitors include Asili Interiors, Svenska Hem and by Crea.
Hem has made 1 acquisition, including Discipline.
Hem operates through Hem.
Yes. Hem was acquired by Vitra in February 2016.