About Dr. JONES
Dr. JONES is a Consumer company based in Sao Paulo (Brazil) founded in 2012 by Guilherme Campos and Andre Popoutchi, and was acquired by Boticário Group in October 2022. Mens grooming products are branded and distributed by Dr. JONES. Dr. JONES has raised $1.28 million across 2 funding rounds from investors including Boticário Group, Igah Ventures and Norte. Its website drjones.com.br draws about 167 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Men's Grooming and Multi Category.
Company details
Dr. JONES was established in 2012 in Sao Paulo, Brazil, as a brand focused on mens grooming products. Operations are centered in the personal care sector, with products distributed primarily through online channels via the domain drjones.com.br. The company was co-founded by Guilherme Campos and Andre Popoutchi, emphasizing grooming essentials for male consumers in the Brazilian market and beyond.
- Headquarters Sao Paulo, Brazil
- Founders Guilherme Campos, Andre Popoutchi
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website drjones.com.br
- Social LinkedIn X Facebook
- Acquired by Boticário Group (Oct 2022)
- Total Equity Funding$1.28M (USD)
in 2 rounds
- Latest Funding Round$1.06M (USD), Series A
Oct 2020
- InvestorsBoticário Group
& 3 more
- Acquired byBoticário Group
(Oct 2022)
Funding Insights of Dr. JONES
Dr. JONES has successfully raised a total of $1.28M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.06 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.28M
- Total Rounds 2
- Last Round Series A — $1.06M
- First Round $219,991
(Dec 2019)
- Investors Count 3
All 2 funding rounds of Dr. JONES with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $1.06M | Series A | – | Igah Ventures | |
| Dec 2019 | $219,991 | Seed | – | Astella | – |
4 investors in total: 4 institutional.
Investors in Dr. JONES
Dr. JONES has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Boticário Group, Igah Ventures and Norte.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | 2011 | igahventures.com | Sao Paulo, Brazil | |
| norte.capital | ||||
Venture capital investments are provided to early-stage entrepreneurs. | 2010 | astella.com.br | São Paulo, Brazil | |
Beauty and personal care products are manufactured by Boticário Group. | 2010 | grupoboticario.com.br | Curitiba, Brazil |
Investor details for Dr. JONES
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People of Dr. JONES
2 people are tracked at Dr. JONES (2 in leadership).
| Name | Role | Group |
|---|---|---|
Guilherme Campos | Co-Founder | Leadership |
Andre Popoutchi | Co-Founder | Leadership |
Complete people profiles for Dr. JONES
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Timeline of Dr. JONES
4 dated milestones of Dr. JONES across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Dr. JONES is founded.
- Funding First funding round of $220K.
- Funding Latest funding round, Series A, of $1.1M.
- Exit Acquired by Boticário Group.
Web traffic of Dr. JONES
The website of Dr. JONES (drjones.com.br) receives about 166.8K visits a month.
- Monthly visits166.8K
▲ 19% vs previous month
Websites whose visitors overlap most with Dr. JONES. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
simpleorganic.com.br | simpleorganic.com.br | 100% | #106,438 | – | |
coprobel.com.br | coprobel.com.br | 99% | #855,472 | – | |
| boticario.com.br | 94% | 680.7K | #3,191 | View details | |
lojacoty.com.br | lojacoty.com.br | 93% | #331,869 | – | |
gelniche.com.br | gelniche.com.br | 92% | #2,078,085 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dr. JONES
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Related news about Dr. Jones
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Frequently Asked Questions about Dr. JONES
Dr. JONES was founded in 2012 and raised its 1st funding round 7 years after it was founded.
Dr. JONES is headquartered in Sao Paulo, Brazil.
Dr. JONES is a funded company, having raised a total of $1.28M across 2 funding rounds to date. The company's 1st funding round was a Seed of $219.99K, raised on Dec 2019.
Dr. JONES was established in 2012 in Sao Paulo, Brazil, as a brand focused on mens grooming products. Operations are centered in the personal care sector, with products distributed primarily through online channels via the domain drjones.com.br. The company was co-founded by Guilherme Campos and Andre Popoutchi, emphasizing grooming essentials for male consumers in the Brazilian market and beyond.
Dr. JONES has 4 investors. Key investors include Boticário Group, Igah Ventures, Norte, and Astella.
Yes. Dr. JONES was acquired by Boticário Group in October 2022.
The website of Dr. JONES receives about 167 thousand visits a month.