About Drafty
Drafty is a Financial Services company based in London (United Kingdom) founded in 2016. Payday loans are provided to UK customers by Drafty. Drafty has completed 1 acquisition, including Workpays.me. Its website drafty.co.uk draws about 196 thousand monthly visits. Its Indian entity Global Analytics India Private Limited reported revenue of ₹69.16 Cr. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include KEEBO, Fiinu and The Credit Thing; 2 of its 3 listed competitors have raised funding.
Company details
Drafty was founded in 2016 and is based in London, United Kingdom. Operations focus on the financial services sector, where short-term payday loans are extended to eligible borrowers through an online platform. Services are delivered digitally via the domain drafty.co.uk, targeting individuals needing quick access to funds. Regulatory compliance is maintained within the UK lending market, with emphasis on straightforward application processes and repayment terms.
- Headquarters London, United Kingdom
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website drafty.co.uk
- Social X Facebook
- Legal Name Global Analytics India Private Limited
- Date of Incorporation 31 Dec, 2003
- Indian entity revenue₹69.16 Cr
FY 2025 · +6% YoY
- Indian entity net profit₹6.82 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹9.44 Cr
FY 2025 · 14% margin
- Investments & Acquisitions
Associated legal entities of Drafty
Drafty operates through Global Analytics India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Global Analytics India Private Limited CIN U72300TN2003FTC052240 | Active | 31 Dec 2003 | Chennai, Tamil Nadu | ₹69.2 Cr | 210 | 2 | View details |
Board of directors of Global Analytics India Private Limited (Drafty)
Global Analytics India Private Limited is the primary company behind Drafty. The board of Global Analytics India Private Limited currently have 2 directors; the longest-serving is Vineet Arora, appointed in 2022. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vineet Arora DIN 09558551 | Director | 19 Apr 2022 | 4 yrs 6 mo | Global Analytics India Private Limited |
| Varma Surya Srinivasa Maruti Prasad Kalidindi DIN 10117828 | Director | 27 Apr 2023 | 3 yrs 6 mo | Global Analytics India Private Limited |
Financials of Drafty
Figures of Global Analytics India Private Limited, the primary company behind Drafty, for FY 2025. Revenue was ₹69.16 Cr (+6% year on year). Net profit was ₹6.82 Cr (10% margin). EBITDA was ₹9.44 Cr (14% margin). Revenue has grown at a compounded annual rate of -7% over three years and -5% over five years.
- ₹69.16 CrRevenue · FY 2025 · +6% YoY
- ₹6.82 CrNet profit · 10% margin
- ₹9.44 CrEBITDA · 14% margin
- ₹1 LakhPaid-up capital
- 210Employees (provident fund records)
- -7%Revenue CAGR, 3 years
- -5%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Global Analytics India Private Limited are on its company page.
Detailed financial statements for Drafty
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Investments & Acquisitions by Drafty
Drafty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Workpays.me.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category products are sold via an online retail platform. | workpays.me | Gladwyne, United States | 2011 | Mar 2014 | •••• |
Complete acquisition details for Drafty
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Timeline of Drafty
2 dated milestones of Drafty across 2 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Workpays.me.
- Founded Drafty is founded.
Competitors of Drafty
Drafty has 3 listed competitors in our database, 2 of them funded. They include KEEBO, Fiinu and The Credit Thing.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| keebo.com | 2019 | London, United Kingdom | $21.92M | 25 | Personal credit lines are offered via an online platform. | |
| fiinu.com | 2017 | Weybridge, United Kingdom | $2.1M | 14 | Mobile-based retail banking solutions | |
| thecreditthing.com | 2018 | Epsom, United Kingdom | 9 | Personal credit lines are facilitated via an app-based platform. |
Detailed competitors of Drafty
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Web traffic of Drafty
The website of Drafty (drafty.co.uk) receives about 195.5K visits a month and ranks #187,023 among all websites worldwide, #2,932 in Banking Credit and Lending.
- Monthly visits195.5K
▼ 4% vs previous month
- Unique visitors86.3K
per month
- Global rank#187,023
among all websites
- Category rank#2,932
Finance · Banking Credit and Lending
- Bounce rate36%
- Pages per visit3.7
- Average visit2 min 11 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Drafty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
quidmarketloans.com | quidmarketloans.com | 100% | #122,263 | – | |
| paydayuk.co.uk | 97% | #286,146 | View details | ||
| cashfloat.co.uk | 94% | #428,737 | View details | ||
wagedayadvance.co.uk | wagedayadvance.co.uk | 94% | #818,150 | – | |
loanpig.co.uk | loanpig.co.uk | 93% | #773,748 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Drafty
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Top companies in Alternative Lending
2 companies that operate in the same segment as Drafty (Alternative Lending) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M |
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Related news about Drafty
Complete news archive for Drafty
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Frequently Asked Questions about Drafty
Drafty was founded in 2016.
Drafty is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
The primary company behind Drafty, Global Analytics India Private Limited, reported revenue of ₹69.16 Cr for FY 2025, up 6% year on year.
Drafty was founded in 2016 and is based in London, United Kingdom. Operations focus on the financial services sector, where short-term payday loans are extended to eligible borrowers through an online platform. Services are delivered digitally via the domain drafty.co.uk, targeting individuals needing quick access to funds. Regulatory compliance is maintained within the UK lending market, with emphasis on straightforward application processes and repayment terms.
Drafty's top competitors include Fiinu, KEEBO and The Credit Thing.
Drafty has made 1 acquisition, including Workpays.me.
Drafty operates through Global Analytics India Private Limited.
The legal entities of Drafty currently have 2 directors, including Vineet Arora, Varma Surya Srinivasa Maruti Prasad Kalidindi.
The website of Drafty receives about 196 thousand visits a month and ranks #187,023 among all websites worldwide.