About Duroflex
Duroflex is a Consumer company based in Alappuzha (India) founded in 1963. Duroflex has raised $82.8 million across 3 funding rounds from investors including Norwest Venture Partners, Northwest Capital and Lighthouse Funds. The company has 527 employees. Duroflex was last valued at $312.24 million in October 2021. Its chief executive is Sridhar Balakrishnan. Its website duroflexworld.com draws about 476 thousand monthly visits. Its Indian entity Duroflex Limited reported revenue of ₹1,153 Cr. Duroflex offers products and services including Orthopedic Mattress, Fabric Sofa, Pillow, and Waterproof Protector. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Home Linen. Its competitors include Ethan Allen, Bent Chair, The Artment, Micro Cotton and GM Fabrics and 2 more; 2 of its 7 listed competitors have raised funding.
Company details
Internet first brand of mattresses. It offers products like pillows, latex mattresses, and protectors. It also offers a wide range of mattress types to cater to different sleeping preferences and needs.
- Headquarters Alappuzha, India
- Employees 527
- Stage Minicorn
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website duroflexworld.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Duroflex Private Limited
- Date of Incorporation 09 Nov, 1981
- Jurisdiction Alappuzha, Kerala, India
- Annual Revenue₹1,153 Cr
FY 2025 · +4% YoY
- Net Profit₹47.16 Cr
FY 2025 · 4% margin
- EBITDA₹97.98 Cr
FY 2025 · 8% margin
- Total Equity Funding$82.8M (USD)
in 3 rounds
- Latest Funding Round$60M (USD), Series C
Oct 2021
- InvestorsNorwest Venture Partners
& 5 more
- Employee Count527
Associated legal entities of Duroflex
Duroflex is associated with 2 registered companies on The Company Check; the primary company is Duroflex Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Duroflex Limited CIN U36104KL1981PLC003447 | Active | 09 Nov 1981 | Alappuzha, Kerala | ₹1,153 Cr | 527 | 10 | View details |
| Duroflex Private Limited CIN U36104KL1981PTC003447 | – | 09 Nov 1981 | Alappuzha, Kerala, India | – | – | – | View details |
Products & Services of Duroflex
Duroflex offers a comprehensive portfolio of products and services, including Orthopedic Mattress, Fabric Sofa, Pillow, and Waterproof Protector.
Designed for spinal support and enhanced sleep comfort.
Comfortable seating option for living rooms and relaxation.
Provides ergonomic support for better neck and head positioning.
Protects mattresses from spills and maintains hygiene.
Apps and channels of Duroflex
its YouTube channel Duroflex World has 49.2K subscribers and 30 videos.
Videos from Duroflex
The most watched videos on Duroflex's YouTube channel, Duroflex World (49.2K subscribers). Click a video to play it here.
More on Duroflex World.
Funding Insights of Duroflex
Duroflex has successfully raised a total of $82.8M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $82.8M
- Total Rounds 3
- Last Round Series C — $60M
- First Round $908,082
(Jan 2009)
- Investors Count 6
All 3 funding rounds of Duroflex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $60M | Series C | $312.24M | Norwest Venture Partners, Northwest Capital | – |
| Oct 2018 | $21.89M | Series B | $94.07M | Lighthouse | – |
| Jan 2009 | $908,082 | Angel Round | $••••• | Mathew M Mathew, Lawrence J Kodiyanplakkal | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $312.24M | •••••••• |
| Oct 2018 | $94.07M | •••••••• |
| Jan 2009 | $••••• | •••••••• |
Full valuation and stage history of Duroflex
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $312.24M (Oct 2021). 6 investors in total: 3 institutional and 3 angel.
Investors in Duroflex
Duroflex has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Norwest Venture Partners, Northwest Capital and Lighthouse Funds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Investment funds for Indian startups are managed by Lighthouse. | – | lhfunds.com | Mumbai, India | |
MM Mathew M Mathew | - | – | unknown_5609f1c3cf544a1fa | - |
LJ Lawrence J Kodiyanplakkal | - | – | unknown_9e7b8fd43bcb4b1cb | - |
MJ Mathew Joseph Moozhayil | - | – | unknown_de22fad4fcaa4c269 | - |
Operates as a diversified LP secondary investment firm. | 2004 | northwestcap.com | Toledo, United States |
Investor details for Duroflex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Duroflex Limited (Duroflex)
Duroflex Limited is the primary company behind Duroflex. The board of Duroflex Limited currently have 10 directors; the longest-serving is Mathew Antony Joseph, appointed in 2011. 22 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mathew Antony Joseph DIN 03499210 | Whole-time director | 18 Mar 2011 | 15 yrs 6 mo | Duroflex Limited |
| Mathew George DIN 03499253 | Whole-time director | 18 Mar 2011 | 15 yrs 6 mo | Duroflex Limited |
| Mathew Chandy DIN 05289633 | Whole-time director | 23 Apr 2012 | 14 yrs 5 mo | Duroflex Limited |
| Jacob Joseph George DIN 06603830 | Managing Director | 04 Jun 2013 | 13 yrs 4 mo | Duroflex Limited |
| Rajat Rastogi DIN 07403227 | CFO | 07 Sep 2022 | 4 yrs 1 mo | Duroflex Limited |
| Sridhar Balakrishnan DIN 08699523 | CEO | 20 Nov 2023 | 2 yrs 10 mo | Duroflex Limited |
| Pawan Agrawal DIN 08863625 | Director | 09 Sep 2025 | 1 yr 1 mo | Duroflex Limited |
| Amita Maheshwari DIN 02891889 | Director | 09 Sep 2025 | 1 yr 1 mo | Duroflex Limited |
| Shreyans Daga DIN 07402851 | Director | 22 Sep 2025 | 1 yr | Duroflex Limited |
| Anusha Mahalingam DIN 06418747 | Director | 06 Oct 2025 | 1 yr | Duroflex Limited |
People of Duroflex
29 people are tracked at Duroflex (13 in leadership, 16 in team); the tracked headcount is 527.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership | |
| Managing Director | Leadership | |
Arockia A | General Manager HR IR | Leadership |
Jayendra Katti | Head Creative Services | Leadership |
Vipul Kumar | Vice President And Head - Product Engineering And Sustainability | Leadership |
Mathew Thomas | President And Business Head - B2b | Leadership |
Sabu Paul | Head Of Quality Control | Leadership |
Mohammad Parvej Khan | Zonal Head | Leadership |
Nandish Koppram | Legal HEAD AND Compliance | Leadership |
Viren Kumar | General Manager - B2b Sales | Leadership |
Mohammad Ilyas Shaikh | Assistant Vice President | Leadership |
Muthuk Kalimuthu | Assitant General Manager - Key Accounts | Leadership |
Sagar P | Head Of Talent Acquisition & Process Excellence | Leadership |
John Bosco | Senior Executive Human Resources | Team |
Kaviyarasu Parasuraman | Human Resources Executive | Team |
Riyaz G | Assistant Manager | Team |
Rati Vadehra | Senior Brand Marketing Manager | Team |
Shraddha Kadwekar | Senior Brand Manager | Team |
Mirza Ashfaque Beg | Sales And Marketing Specialist | Team |
Prashanth Yellavula | Human Resources Manager Compensation Benefits | Team |
9 more people are available in the full profile.
Complete people profiles for Duroflex
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Duroflex
Figures of Duroflex Limited, the primary company behind Duroflex, for FY 2025. Revenue was ₹1,153 Cr (+4% year on year). Net profit was ₹47.16 Cr (4% margin). EBITDA was ₹97.98 Cr (8% margin). Revenue has grown at a compounded annual rate of +9% over three years and +22% over five years.
- ₹1,153 CrRevenue · FY 2025 · +4% YoY
- ₹47.16 CrNet profit · 4% margin
- ₹97.98 CrEBITDA · 8% margin
- ₹9.56 CrPaid-up capital
- 527Employees (provident fund records)
- +9%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Duroflex Limited are on its company page.
Detailed financial statements for Duroflex
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Duroflex
4 dated milestones of Duroflex across 58 years, from founding to its latest funding, stage changes and deals.
- Founded Duroflex is founded.
- Funding First funding round of $908K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $60.0M.
Competitors of Duroflex
Duroflex has 7 listed competitors in our database, 2 of them funded. They include Ethan Allen, Bent Chair, The Artment, Micro Cotton and GM Fabrics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ethanallen.com | 1932 | Danbury, United States | – | 3,748 | Luxury home furnishings are provided across multiple categories. | |
| bentchair.com | 2016 | Delhi, India | $53,953 | 14 | Online store selling branded furniture & home decor | |
| theartment.com | 2019 | Gurugram, India | $534,087 | 25 | Multi-category home decor and improvement products are provided. | |
| microcotton.com | 1932 | Coimbatore, India | – | 604 | A brand specializing in luxury home linen products. | |
| gmfabrics.com | 1968 | Mumbai, India | – | 613 | A premium brand specializing in high-quality home textiles. | |
| notjustbrown.com | 2003 | Chennai, India | – | – | Offers exclusive home furniture including sofas, beds, and dining sets for customers. | |
| christytextile.com | 2014 | Tiruchengode, India | – | 18 | Manufactures and supplies high-quality cotton towels, bathing accessories, and custom fabrics. |
Detailed competitors of Duroflex
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Duroflex
The website of Duroflex (duroflexworld.com) receives about 475.7K visits a month and ranks #93,629 among all websites worldwide, #1,190 in Furniture.
- Monthly visits475.7K
▼ 3.1% vs previous month
- Unique visitors279.9K
per month
- Global rank#93,629
among all websites
- Category rank#1,190
Home and Garden · Furniture
- Bounce rate36%
- Pages per visit3.2
- Average visit1 min 41 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Duroflex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wakefit.co | 100% | 5.8M | #9,435 | View details | |
mysleepyhead.com | mysleepyhead.com | 98% | – | #126,946 | – |
mysleepwell.com | mysleepwell.com | 91% | – | #54,595 | – |
| pepperfry.com | 83% | 3M | #17,906 | View details | |
| kurlon.com | 79% | 275.5K | #129,363 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Duroflex
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
10 companies that operate in the same segment as Duroflex (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Duroflex
Complete news archive for Duroflex
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Duroflex
Duroflex was founded in 1963 and raised its 1st funding round 46 years after it was founded.
Duroflex is headquartered in Alappuzha, India. It is registered at Alappuzha, Kerala, India.
Sridhar Balakrishnan is the current CEO of Duroflex.
Duroflex is a funded company, having raised a total of $82.8M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $908.08K, raised on Jan 2009.
Duroflex has 527 employees.
The primary company behind Duroflex, Duroflex Limited, reported revenue of ₹1,153 Cr for FY 2025, up 4% year on year.
Internet first brand of mattresses. It offers products like pillows, latex mattresses, and protectors. It also offers a wide range of mattress types to cater to different sleeping preferences and needs.
Duroflex's top competitors include Ethan Allen, The Artment and GM Fabrics.
Duroflex offers Orthopedic Mattress, Fabric Sofa, Pillow, and Waterproof Protector.
Duroflex has 6 investors. Key investors include Norwest Venture Partners, Northwest Capital, Lighthouse Funds, Mathew M Mathew, and Lawrence J Kodiyanplakkal.
The valuation of Duroflex is $312.24M as of Oct 2021.
Duroflex operates through Duroflex Limited.