About Easol
Easol is a company based in London (United Kingdom) founded in 2017 by Ben Simpson. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Easol has raised $59.5 million across 3 funding rounds from investors including Foundation Capital, Tiger Global and Notion Capital. The company has 34 employees as of December 31, 2022. Easol offers products and services including Easol Platform, Web Builder, Booking Manager, Selling Tools, and Payments. Easol operates in a competitive market with competitors including TravelTime, Mobile Travel Technologies, Technogram Solutions, GuideMeUp and Travotech, among others.
- Headquarter London, United Kingdom
- Employees 34 as on 31 Dec, 2022
- Founders Ben Simpson
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Sectors
Travel & Hospitality
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Easol Trading Ltd
- Date of Incorporation 02 Oct, 2014
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$59.5 M (USD)
in 3 rounds
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Latest Funding Round
$30 M (USD), Series A
Feb 29, 2024
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Investors
Foundation Capital
& 6 more
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Employee Count
34
as on Dec 31, 2022
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Products & Services of Easol
Easol offers a comprehensive portfolio of products and services, including Easol Platform, Web Builder, Booking Manager, Selling Tools, and Payments. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An all-in-one platform for managing experience businesses.
Tool for creating branded experience booking websites.
System for handling customer bookings efficiently online.
Tools for selling tickets, accommodations, and packages.
Flexible payment options provided for customer convenience.
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Funding Insights of Easol
Easol has successfully raised a total of $59.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $30 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $30.0M
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First Round
First Round
(04 Mar 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2024 | Amount | Series A - Easol | Valuation | Tiger Global Management , Notion |
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| Dec, 2021 | Amount | Series A - Easol | Valuation | Tiger Global Management | |
| Mar, 2021 | Amount | Seed - Easol | Valuation | Notion |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Easol
Easol has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Foundation Capital, Tiger Global and Notion Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture and private equity investments are managed with global diversification.
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Founded Year | Domain | Location | |
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Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Easol
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Easol
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Easol Comparisons
Competitors of Easol
Easol operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TravelTime, Mobile Travel Technologies, Technogram Solutions, GuideMeUp and Travotech, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mapping and data analytics solutions are offered for travel providers.
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Provides mobile app solutions for travel providers
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| domain | founded_year | HQ Location |
Provides SaaS-driven e-commerce solutions for corporate and B2B travel companies.
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| domain | founded_year | HQ Location |
Offers software solutions for creating and distributing travel applications efficiently.
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| domain | founded_year | HQ Location |
SaaS-based booking engines are offered for travel agencies.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Easol
Frequently Asked Questions about Easol
When was Easol founded?
Easol was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Where is Easol located?
Easol is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Easol?
Ben Simpson is the current CEO of Easol. They have also founded this company.
Is Easol a funded company?
Easol is a funded company, having raised a total of $59.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.5M, raised on Mar 04, 2021.
How many employees does Easol have?
As of Dec 31, 2022, the latest employee count at Easol is 34.
What does Easol do?
Easol is established as a comprehensive platform tailored for experience creators, enabling the management of entire experience businesses. Operations are supported across various sectors including festivals, sports, retreats, adventures, and location-based entertainment. Solutions are provided for website building, booking management, sales tools, marketing, payments, and data reporting. The platform is designed to empower creators by allowing brand ownership and offering flexible payment options to customers. Integration with marketing analytics tools is facilitated to enhance business growth. Diverse experiences ranging from yoga retreats to music festivals are supported, catering to a global audience of creators.
Who are the top competitors of Easol?
Easol's top competitors include Technogram Solutions, TravelTime and Mobile Travel Technologies.
What products or services does Easol offer?
Easol offers Easol Platform, Web Builder, Booking Manager, Selling Tools, and Payments.
Who are Easol's investors?
Easol has 7 investors. Key investors include Foundation Capital, Tiger Global, Notion Capital, Y Combinator, and Slow Ventures.
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