About EasyInsure
EasyInsure is a Financial Services company based in Windsor (Canada) founded in 2007, and was acquired by Totten Insurance Group in January 2018. Online insurance broker platform. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Diversified. Its competitors include Rates.ca, Foxquilt and Surex; 2 of its 3 listed competitors have raised funding.
Company details
EasyInsure was founded in 2007 in Windsor, Canada, within the insurance brokerage sector. Operations are conducted as an online platform where individuals and businesses can compare and purchase policies via website or phone. Quotes are provided for vehicle, property, commercial, life, and health insurance. Partnerships with over 45 carriers were established as of June 2017.
- Headquarters Windsor, Canada
- Stage Acquired
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website easyinsure.ca
- Social LinkedIn X Facebook
- Acquired by Totten Insurance Group (Jan 2018)
- Investors
- Acquired byTotten Insurance Group
(Jan 2018)
Investors in EasyInsure
EasyInsure has secured backing from 1 investor. Prominent investors backing the company include Totten Insurance Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Totten Insurance Group is recognized as a leading national MGA in Canada, specializing in niche insurance products. | 2002 | tottengroup.com | Canada |
Investor details for EasyInsure
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- Complete investor list
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Timeline of EasyInsure
2 dated milestones of EasyInsure across 11 years, from founding to its latest funding, stage changes and deals.
- Founded EasyInsure is founded.
- Exit Acquired by Totten Insurance Group.
Competitors of EasyInsure
EasyInsure has 3 listed competitors in our database, 2 of them funded. They include Rates.ca, Foxquilt and Surex.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rates.ca | 2014 | Toronto, Canada | $51M | 126 | Online insurance comparison platform for individuals | |
| foxquilt.com | 2016 | Toronto, Canada | $22.34M | Social groups are formed via platform for insurance premium savings. | ||
| surex.com | 2012 | Magrath, Canada | Comparison platform for diversified insurance |
Detailed competitors of EasyInsure
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of EasyInsure
The website of EasyInsure (easyinsure.ca) receives about 2.8K visits a month.
- Monthly visits2.8K
▲ 14.9% vs previous month
Websites whose visitors overlap most with EasyInsure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sbis.ca | sbis.ca | 100% | #2,803,123 | β | |
panda7.ca | panda7.ca | 94% | #647,001 | β | |
| onlia.ca | 88% | 12.4K | #1,542,084 | View details | |
intergroupe.ca | intergroupe.ca | 78% | β | ||
| armourinsurance.ca | 77% | #1,729,707 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for EasyInsure
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Easyinsure
Complete news archive for EasyInsure
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Frequently Asked Questions about EasyInsure
EasyInsure was founded in 2007.
EasyInsure is headquartered in Windsor, Canada. It is registered at Windsor, Ontario, Canada.
EasyInsure was founded in 2007 in Windsor, Canada, within the insurance brokerage sector. Operations are conducted as an online platform where individuals and businesses can compare and purchase policies via website or phone. Quotes are provided for vehicle, property, commercial, life, and health insurance. Partnerships with over 45 carriers were established as of June 2017.
EasyInsure has 1 investor. Key investors include Totten Insurance Group.
Yes. EasyInsure was acquired by Totten Insurance Group in January 2018.

