About EasyRewardz
EasyRewardz is a company based in Gurugram (India) founded in 2011 by Soumya Chatterjee, Angad Singh, Sapan Kadakia, and Tejas Kadakia.. EasyRewardz has raised $15.31 million across 6 funding rounds from investors including Flipkart, India Infoline and IIFL Finance. The company has 264 employees as of June 27, 2024. EasyRewardz offers products and services including Zence Marketing, Zence Service, and Zence Commerce. EasyRewardz operates in a competitive market with competitors including Salesforce, Adobe, HubSpot, Freshworks and SugarCRM, among others.
- Headquarter Gurugram, India
- Employees 264 as on 27 Jun, 2024
- Founders Soumya Chatterjee, Angad Singh, Sapan Kadakia, Tejas Kadakia
- Stage Minicorn
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Easyrewardz Software Services Private Limited
- Jurisdiction Gurgaon, Haryana, India
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Annual Revenue
$7.81 M (USD)46.52as on Mar 31, 2024
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Net Profit
$-1.67 M (USD)26.95as on Mar 31, 2024
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EBITDA
$-1.29 M (USD)39.01as on Mar 31, 2024
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Total Equity Funding
$15.31 M (USD)
in 6 rounds
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Latest Funding Round
$4 M (USD), Series B
Nov 25, 2024
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Investors
Flipkart
& 48 more
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Employee Count
264
as on Jun 27, 2024
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Products & Services of EasyRewardz
EasyRewardz offers a comprehensive portfolio of products and services, including Zence Marketing, Zence Service, and Zence Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for targeted customer engagement and campaign tracking.
Tools for ticket management and real-time feedback handling.
Solutions for WhatsApp-based shopping and abandoned cart recovery.
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Funding Insights of EasyRewardz
EasyRewardz has successfully raised a total of $15.31M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $4.0M
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First Round
First Round
(26 Sep 2017)
- Investors Count 49
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2024 | Amount | Series B - EasyRewardz | Valuation | Prachetas Capital | |
| Apr, 2024 | Amount | Angel Round - EasyRewardz | Valuation |
investors |
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| May, 2022 | Amount | Series B - EasyRewardz | Valuation | IIFL Fintech Fund , IIFL Finance |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in EasyRewardz
EasyRewardz has secured backing from 49 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Flipkart, India Infoline and IIFL Finance. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of fund management and investment services
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Founded Year | Domain | Location | |
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Early-stage investments in fintech are targeted by IIFL Fintech Fund.
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Founded Year | Domain | Location | |
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Offline focused VC firm investing in India
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by EasyRewardz
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - EasyRewardz
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Easyrewardz Comparisons
Competitors of EasyRewardz
EasyRewardz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, Adobe, HubSpot, Freshworks and SugarCRM, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based CRM and collaboration solutions are provided for enterprises.
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AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
AI-based open-source CRM software is offered for customer lifecycle collaboration.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Easyrewardz
Frequently Asked Questions about EasyRewardz
When was EasyRewardz founded?
EasyRewardz was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Where is EasyRewardz located?
EasyRewardz is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of EasyRewardz?
Soumya Chatterjee is the current CEO of EasyRewardz. They have also founded this company.
Is EasyRewardz a funded company?
EasyRewardz is a funded company, having raised a total of $15.31M across 6 funding rounds to date. The company's 1st funding round was a Series B of $3.48M, raised on Sep 26, 2017.
How many employees does EasyRewardz have?
As of Jun 27, 2024, the latest employee count at EasyRewardz is 264.
What is the annual revenue of EasyRewardz?
Annual revenue of EasyRewardz is $7.81M as on Mar 31, 2024.
What does EasyRewardz do?
Cloud-based CRM, loyalty, and conversational commerce solutions. The platform provides a dashboard to view and track the customer purchase history, preferences, and coupon redemption. It captures and tracks leads, providing access to lead information. Offering includes marketing, CRM, BI, and more. It caters to industries such as healthcare, BFSI, and more. Its Their flagship product, Zence, leverages AI to help retail and other businesses manage the entire customer lifecycle from acquisition to retention by turning complex data into actionable insights and enabling omnichannel engagement.
Who are the top competitors of EasyRewardz?
EasyRewardz's top competitors include HubSpot, Adobe and Salesforce.
What products or services does EasyRewardz offer?
EasyRewardz offers Zence Marketing, Zence Service, and Zence Commerce.
Who are EasyRewardz's investors?
EasyRewardz has 49 investors. Key investors include Flipkart, India Infoline, IIFL Finance, Netcore Cloud, and Ozone Overseas.
What is EasyRewardz's valuation?
The valuation of EasyRewardz is $26.14M as of Apr 2024.
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