EatFirst

London, United Kingdom Founded: 2014 • Age: 12 yrs
Food orders and deliveries for offices are handled online.

About EatFirst

EatFirst is a Consumer company based in London (United Kingdom) founded in 2014. Food orders and deliveries for offices are handled online. It operates in the Consumer, Business Services, and Retail sectors. EatFirst has raised $8 million across 1 funding round from investors including DMGT, Rocket Internet and HV Capital. The company has 33 employees. EatFirst has completed 2 acquisitions, including Caterwings and Feedr. EatFirst offers products and services including EatFirst Platform. Its focus areas include Food and Agriculture Tech, Food Tech, Catering and Office Focused. Its legal entity is EATFIRST UK LIMITED. Its competitors include Feedr, City Pantry and Innovate Services; 3 of its 3 listed competitors have raised funding.

Company details

EatFirst was founded in 2014 in London, United Kingdom, and operates within the online catering sector. Corporate catering, employee meals, and pantry supplies are offered through an internet platform, with a focus on office deliveries. Same-day service is provided to support workplace needs across the region.

  • Headquarters London, United Kingdom
  • Employees 33
  • Sectors
    Consumer
    Business Services Retail
  • Website eatfirst.com
  • Social LinkedIn
  • Legal Name Eatfirst Uk Limited
Key Metrics
  • Annual Revenue
    $1.42 M (USD)
    23
    as on Dec 30, 2018
  • Net Profit
    -$1.98 M (USD)
    18
    as on Dec 30, 2018
  • EBITDA
    -$2.08 M (USD)
    14
    as on Dec 30, 2018
  • Total Equity Funding
    $8M (USD)

    in 1 rounds

  • Latest Funding Round
    $8M (USD), Series A

    Nov 2015

  • Investors
    DMGT

    & 2 more

  • Employee Count
    33
  • Investments & Acquisitions
    Caterwings

    & 1 more

Products & Services of EatFirst

EatFirst offers a comprehensive portfolio of products and services, including EatFirst Platform.

EatFirst Platform
Catering Platform

Online system for ordering corporate food catering services

Funding Insights of EatFirst

EatFirst has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Series A round of $8 million completed in November 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $8M
  • Total Rounds 1
  • Last Round Series A β€” $8M
  • First Round $8M

    (Nov 2015)

  • Investors Count 3

All 1 funding rounds of EatFirst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2015$8MSeries A–Rocket Internet, DMGT
Valuation history

3 investors in total: 3 institutional.

Investors in EatFirst

EatFirst has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include DMGT, Rocket Internet and HV Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Global investments in internet and technology startups are facilitated.
2006rocket-internet.comBerlin, Germany
Venture capital funding is provided to digital company founders.
hvcapital.comMunich, Germany
Investment holding company
1922dmgt.comLondon, United Kingdom
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Investor details for EatFirst

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People of EatFirst

16 people are tracked at EatFirst (5 in leadership, 11 in team); the tracked headcount is 33.

NameRoleGroup
Sander van der Slikke
Partner ManagerLeadership
Adrian Frenzel
FounderLeadership
Gautam M.
Founder & CEO, EuropeLeadership
Markus Albert
Managing DirectorLeadership
Sarah Hordern
Operations DirectorLeadership
Lisa Markovski
Supplier Relationship ManagerTeam
Nikki Keene
Customer Service ManagerTeam
Maria Carvajal
Operations ManagerTeam
Zauresha Zhumaeva
Product ManagerTeam
Deborah Johns
Supplier Relationship ManagerTeam
Jenny Irinco
Catering ConsultantTeam
Dami Oshidele
Operations RepresentativeTeam
Dylan Poulton
Growth ManagerTeam
Lara Mae Villamer
Menu Content Management - Team LeadTeam
Beata Arora
Customer Care SpecialistTeam
Michael Rose
Operations ManagerTeam
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Investments & Acquisitions by EatFirst

EatFirst has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Caterwings and Feedr.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Office food catering services are offered via an online platform.
feedr.coLondon, United Kingdom2016Feb 2023β€’β€’β€’β€’
Event catering services are facilitated via an online marketplace.
caterwings.comBerlin, Germany2015Nov 2018β€’β€’β€’β€’
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Complete acquisition details for EatFirst

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  • Exports

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Timeline of EatFirst

4 dated milestones of EatFirst across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded EatFirst is founded.
  2. Funding First funding round of $8.0M.
  3. Acquisition Acquires Caterwings.
  4. Acquisition Acquires Feedr.

Competitors of EatFirst

EatFirst has 3 listed competitors in our database, 3 of them funded. They include Feedr, City Pantry and Innovate Services.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
feedr.co2016London, United Kingdom$2.67M35
Office food catering services are offered via an online platform.
citypantry.com2013London, United Kingdom$8.75M71
Healthy meals are delivered to offices through an online platform.
innovatefood.co.uk2007West Byfleet, United Kingdom$11.89M975
School meals are catered via delivery and onsite preparation services.
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Detailed competitors of EatFirst

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Web traffic of EatFirst

The website of EatFirst (eatfirst.com) receives about 9.7K visits a month.

  • Monthly visits
    9.7K

    ▼ 26.8% vs previous month

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Related news about Eatfirst

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Frequently Asked Questions about EatFirst

EatFirst was founded in 2014 and raised its 1st funding round 1 year after it was founded.

EatFirst is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

EatFirst is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Series A of $8M, raised on Nov 2015.

EatFirst has 33 employees.

Annual revenue of EatFirst is $1.42M as on Dec 30, 2018.

EatFirst was founded in 2014 in London, United Kingdom, and operates within the online catering sector. Corporate catering, employee meals, and pantry supplies are offered through an internet platform, with a focus on office deliveries. Same-day service is provided to support workplace needs across the region.

EatFirst's top competitors include Feedr, City Pantry and Innovate Services.

EatFirst offers EatFirst Platform.

EatFirst has made 2 acquisitions, including Caterwings, and Feedr.

EatFirst has 3 investors. Key investors include DMGT, Rocket Internet, and HV Capital.

EatFirst operates through Eatfirst Uk Limited.

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