About Feedr
Feedr is a Consumer company based in London (United Kingdom) founded in 2016, and was acquired by EatFirst in February 2023. Office food catering services are offered via an online platform. It operates in the Consumer, Business Services, and Retail sectors. Feedr has raised $2.67 million across 2 funding rounds from investors including Compass Group, Founders Factory and EatFirst. The company has 35 employees. Its website feedr.co draws about 54 thousand monthly visits. Feedr offers products and services including Corporate Catering Platform. Its focus areas include Local Services, Event Vendors, Catering and Marketplace. Its legal entity is FEEDR LIMITED. Its competitors include EatFirst, City Pantry and Innovate Services; 3 of its 3 listed competitors have raised funding.
Company details
Feedr was established in 2016 in London, United Kingdom, as an online platform in the food catering sector. Services for offices are provided on daily and weekly schedules. A range of products, such as salads, rice dishes, biryanis, bread, and desserts, is available through the domain feedr.co. Operations focus on facilitating catering needs for corporate environments in the region.
- Annual Revenue$410.77 K (USD)150as on Sep 30, 2019
- Total Equity Funding$2.67M (USD)
in 2 rounds
- Latest Funding Round$1.94M (USD), Seed
Nov 2018
- InvestorsCompass Group
& 6 more
- Employee Count35
- Acquired by
Products & Services of Feedr
Feedr offers a comprehensive portfolio of products and services, including Corporate Catering Platform.
Platform for business catering orders and delivery management
Funding Insights of Feedr
Feedr has successfully raised a total of $2.67M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.94 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.67M
- Total Rounds 2
- Last Round Seed — $1.94M
- First Round $722,287
(Jun 2018)
- Investors Count 5
All 2 funding rounds of Feedr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $1.94M | Seed | – | Episode 1 Ventures, Founders Factory | |
| Jun 2018 | $722,287 | Seed | – | – | – |
7 investors in total: 4 institutional and 3 angel.
Investors in Feedr
Feedr has secured backing from 7 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Compass Group, Founders Factory and EatFirst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed & early-stage tech-focused venture capital firm | episode1.com | London, United Kingdom | ||
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Food and support services are provided across multiple sectors. | 1941 | compass-group.com | Chertsey, United Kingdom | |
RG Richard Glynn | Angel investor focusing on Indian startups, tech enthusiast | unknown_a009b4b88d1d40afb | ||
ED Errol Damelin | Serial entrepreneur, angel investor, founder of Wonga, active in fintech | unknown_bcf8cbb14a6a43fa9 | ||
DP David Pritchard | unknown_bf3afa7a80c84eb4b | |||
Food orders and deliveries for offices are handled online. | 2014 | eatfirst.com | London, United Kingdom |
Investor details for Feedr
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People of Feedr
9 people are tracked at Feedr (5 in leadership, 4 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
opera xavier | Acting CEO | Leadership |
Richard Stevens | VP of Engineering | Leadership |
Sarah Wyld | Co Managing Director | Leadership |
Pippa Snadden | Head Of Catering & Customer Success | Leadership |
Josh Coxon Kelly | Head Of UK Operations | Leadership |
Alex Cornelius | Senior Logistics Executive | Team |
Lily Taylor | Business Development Manager | Team |
Phoebe Loe | Vendor Partnerships Lead | Team |
Robert Hegarty | Growth Manager | Team |
Complete people profiles for Feedr
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Timeline of Feedr
5 dated milestones of Feedr across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Feedr is founded.
- Funding First funding round of $722K.
- Funding Latest funding round, Seed, of $1.9M.
- Exit Acquired by Compass Group.
- Exit Acquired by EatFirst.
Competitors of Feedr
Feedr has 3 listed competitors in our database, 3 of them funded. They include EatFirst, City Pantry and Innovate Services.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatfirst.com | 2014 | London, United Kingdom | $8M | 33 | Food orders and deliveries for offices are handled online. | |
| citypantry.com | 2013 | London, United Kingdom | $8.75M | 71 | Healthy meals are delivered to offices through an online platform. | |
| innovatefood.co.uk | 2007 | West Byfleet, United Kingdom | $11.89M | 975 | School meals are catered via delivery and onsite preparation services. |
Detailed competitors of Feedr
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Web traffic of Feedr
The website of Feedr (feedr.co) receives about 54.3K visits a month.
- Monthly visits54.3K
▲ 0.7% vs previous month
Websites whose visitors overlap most with Feedr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
khn.nl | khn.nl | 100% | #357,984 | – | |
burgerandlobster.com | burgerandlobster.com | 78% | – | ||
birleysandwiches.co.uk | birleysandwiches.co.uk | 69% | #2,221,335 | – | |
| vanillablue.com.au | 66% | 16.4K | #1,555,951 | View details | |
eatfirst.com.au | eatfirst.com.au | 61% | #1,655,327 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Feedr
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Related news about Feedr
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Frequently Asked Questions about Feedr
Feedr was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Feedr is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Feedr is a funded company, having raised a total of $2.67M across 2 funding rounds to date. The company's 1st funding round was a Seed of $722.29K, raised on Jun 2018.
Feedr has 35 employees.
Annual revenue of Feedr is $410.77K as on Sep 30, 2019.
Feedr was established in 2016 in London, United Kingdom, as an online platform in the food catering sector. Services for offices are provided on daily and weekly schedules. A range of products, such as salads, rice dishes, biryanis, bread, and desserts, is available through the domain feedr.co. Operations focus on facilitating catering needs for corporate environments in the region.
Feedr's top competitors include EatFirst, City Pantry and Innovate Services.
Feedr offers Corporate Catering Platform.
Feedr has 7 investors. Key investors include Compass Group, Founders Factory, EatFirst, Richard Glynn, and Errol Damelin.
Feedr operates through Feedr Limited.
Yes. Feedr was acquired by EatFirst in February 2023.