About Edgard & Cooper
Edgard & Cooper is a Consumer company based in Kortrijk (Belgium) founded in 2014 by Louis Chalabi and Koen Bostoen, and was acquired by General Mills in April 2024. Natural pet food and accessories are manufactured. Edgard & Cooper has raised $22 million across 1 funding round from investors including General Mills, DLF Venture and The Craftory. The company has 215 employees. Its website edgardcooper.com draws about 242 thousand monthly visits. Edgard & Cooper offers products and services including Adult Game & Duck, Fresh Norwegian Salmon, and Adult Starter Bundle. Its focus areas include Consumer Goods, Pet Care Products, Food & Supplements and Food.
Company details
Edgard Cooper was founded in 2014 in Kortrijk, Belgium, by co-founders Louis Chalabi and Koen Bostoen. Natural food products and accessories for pets are produced by the company within the pet care sector. Operations are centered on manufacturing and distribution, with a focus on sustainable and natural ingredients. The companys online presence is maintained through edgardcooper.com, serving markets in Europe and beyond.
- Headquarters Kortrijk, Belgium
- Employees 215
- Founders Louis Chalabi, Koen Bostoen
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website us.edgardcooper.com
- Social LinkedIn X Facebook Instagram
- Acquired by General Mills (Apr 2024)
- Total Equity Funding$22M (USD)
in 1 rounds
- Latest Funding Round$22M (USD), Series B
Nov 2020
- InvestorsGeneral Mills
& 2 more
- Employee Count215
- Acquired byGeneral Mills
(Apr 2024)
Products & Services of Edgard & Cooper
Edgard & Cooper offers a comprehensive portfolio of products and services, including Adult Game & Duck, Fresh Norwegian Salmon, and Adult Starter Bundle.
Nutritious kibbles with meat and offal for adult dog health and digestion
Grain-free fish-based food supporting cat immunity and skin health
Selection of popular recipes for balanced nutrition in dogs and cats
Funding Insights of Edgard & Cooper
Edgard & Cooper has successfully raised a total of $22M through 1 strategic funding round. The most recent funding activity was a Series B round of $22 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22M
- Total Rounds 1
- Last Round Series B — $22M
- First Round $22M
(Nov 2020)
- Investors Count 2
All 1 funding rounds of Edgard Cooper with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $22M | Series B | – | DLF Venture, The Craftory | – |
3 investors in total: 3 institutional.
Investors in Edgard & Cooper
Edgard & Cooper has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include General Mills, DLF Venture and The Craftory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A family-owned investment company focused on consumer-oriented brands. | 2016 | dlfventure.com | Brussels, Belgium | |
A global investor focused on consumer packaged goods brands. | thecraftory.io | London, United Kingdom | ||
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States |
Investor details for Edgard Cooper
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People of Edgard & Cooper
25 people are tracked at Edgard & Cooper (5 in leadership, 20 in team); the tracked headcount is 215.
| Name | Role | Group |
|---|---|---|
Louis Chalabi | Co-Founder | Leadership |
Koen Bostoen | Co-Founder | Leadership |
Christophe Willaert | CFO | Leadership |
Jürgen Degrande | Co Founder | Leadership |
Andrea Gennarelli | Head of Sales Italy | Leadership |
Alessia Pirillo | Account Manager North of Italy | Team |
Riccardo Florio | Account Manager | Team |
Agathe Sauviat | Account Manager | Team |
Lars Mulders | Senior Key Account Manager | Team |
Laurie Hochet | Cheffe De Secteur Gsa/gss (petfood) | Team |
Clémentine Casse | Account Manager | Team |
Huguette Bogaers | Senior Accountmanager | Team |
Carolin S. | Field Sales Manager | Team |
Dennie Beyaert | Financial Planning and Analysis Manager | Team |
Clélia de Carné | Account Manager | Team |
Edouard Wallays | Finance Manager | Team |
Ferran Gall Vall | Senior Account Manager | Team |
Laura Thibaut | Senior Accountant | Team |
Manon O. | Sales Account Manager | Team |
Valentina Hernandez | Sales Pack Lead Developing & New Markets | Team |
5 more people are available in the full profile.
Complete people profiles for Edgard & Cooper
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Timeline of Edgard & Cooper
3 dated milestones of Edgard & Cooper across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Edgard & Cooper is founded.
- Funding First funding round of $22.0M.
- Exit Acquired by General Mills.
Web traffic of Edgard & Cooper
The website of Edgard & Cooper (edgardcooper.com) receives about 242.3K visits a month and ranks #145,281 among all websites worldwide, #938 in Pet Food and Supplies.
- Monthly visits242.3K
▼ 5.6% vs previous month
- Unique visitors124.6K
per month
- Global rank#145,281
among all websites
- Category rank#938
Pets and Animals · Pet Food and Supplies
- Bounce rate39%
- Pages per visit3.9
- Average visit2 min 15 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Edgard & Cooper. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ultrapremiumdirect.com | 100% | 462.2K | #107,138 | View details | |
zooplus.nl | zooplus.nl | 98% | #27,078 | – | |
brekz.nl | brekz.nl | 97% | #127,980 | – | |
| zooroyal.de | 96% | 544.5K | #72,739 | View details | |
brekz.fr | brekz.fr | 96% | #228,829 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Edgard & Cooper
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Related news about Edgard & Cooper
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Frequently Asked Questions about Edgard & Cooper
Edgard & Cooper was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Edgard & Cooper is headquartered in Kortrijk, Belgium. It is registered at Kortrijk, West Flanders, Belgium.
Edgard & Cooper is a funded company, having raised a total of $22M across 1 funding round to date. The company's 1st funding round was a Series B of $22M, raised on Nov 2020.
Edgard & Cooper has 215 employees.
Edgard Cooper was founded in 2014 in Kortrijk, Belgium, by co-founders Louis Chalabi and Koen Bostoen. Natural food products and accessories for pets are produced by the company within the pet care sector. Operations are centered on manufacturing and distribution, with a focus on sustainable and natural ingredients. The companys online presence is maintained through edgardcooper.com, serving markets in Europe and beyond.
Edgard & Cooper offers Adult Game & Duck, Fresh Norwegian Salmon, and Adult Starter Bundle.
Edgard & Cooper has 3 investors. Key investors include General Mills, DLF Venture, and The Craftory.
Yes. Edgard & Cooper was acquired by General Mills in April 2024.
The website of Edgard & Cooper receives about 242 thousand visits a month and ranks #145,281 among all websites worldwide.