About EDITED
EDITED is a company based in London (United Kingdom) founded in 2010 by Joseph Paul Krancki. EDITED has raised $53.19 million across 6 funding rounds from investors including Seedcamp, Atlas Venture and Delta-v Capital. The company has 145 employees. EDITED has completed 1 acquisition, including DynamicAction. EDITED offers products and services including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API. EDITED operates in a competitive market with competitors including Wiser, SPINS, Crisp, Indix and Daasity, among others.
- Headquarter London, United Kingdom
- Employees 145
- Founders Joseph Paul Krancki
- Stage Minicorn
- SectorsRetailTechnology
- Website edited.com
- Social LinkedIn X Facebook Instagram
- Legal Name Stylescape Limited
- Date of Incorporation 11 Sep, 2007
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$53.19M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Series B
Mar 2023
- InvestorsSeedcamp
& 9 more
- Employee Count145
- Investments & Acquisitions
Products & Services of EDITED
EDITED offers a comprehensive portfolio of products and services, including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API.
Platform for monitoring market trends and competitor data.
Tool for planning and optimizing product assortments.
System for analyzing and adjusting pricing strategies.
Feature for enhancing online store merchandising.
API for accessing retail intelligence data programmatically.
Funding Insights of EDITED
EDITED has successfully raised a total of $53.19M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.19M
- Total Rounds 6
- Last Round Series B — $15M
- First Round $1.6M
(Nov 2010)
- Investors Count 10
All 6 funding rounds of EDITED with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $15M | Series B | – | Delta-v Capital | |
| May 2022 | $2.5M | Series B | – | – | – |
| Apr 2021 | $691,650 | Series B | – | – | – |
| Dec 2019 | $29M | Series B | $65M | Wavecrest Growth Partners, Beringea | |
| Nov 2013 | $4.4M | Series A | $12.01M | Frog Capital, Index Ventures | |
| Nov 2010 | $1.6M | Seed | – | Index Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $65M | •••••••• |
| Nov 2013 | $12.01M | •••••••• |
Last known valuation $65M (Dec 2019). 10 investors in total: 8 institutional and 2 angel.
Investors in EDITED
EDITED has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Seedcamp, Atlas Venture and Delta-v Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-equity investments are targeted by the private firm Delta-v Capital. | – | deltavcapital.com | Dallas, United States | |
Wavecrest Growth Partners is engaged in providing growth capital and expertise. | – | wavecrestgrowth.com | Boston, United States | |
Investments are made in growth-stage startups by Beringea. | – | beringea.com | Farmington Hills, United States | |
Diversified investments are managed across multiple sectors by Hermes GPE. | – | hermesgpe.com | London, United Kingdom | |
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Venture capital firm investing in European software scale-up companies | – | frogcapital.com | London, United Kingdom | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
SG Sylvie Gabriel | - | – | unknown_29aac66e070b4948b | - |
FC Frederic Court | Founder of Felix Capital, active angel investor in tech startups | – | unknown_f3db5bf259514666a | - |
Investor details for EDITED
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of EDITED
24 people are tracked at EDITED (17 in leadership, 7 in team); the tracked headcount is 145.
| Name | Role | Group |
|---|---|---|
Joseph Paul Krancki | Founder | Leadership |
Brian Tomz | Chief Product Officer | Leadership |
Emily Bezzant | VP, Research & Analysis | Leadership |
Doug Kofoid | CEO | Leadership |
Michael Ross | Chief Retail Scientist | Leadership |
Charlotte Crowe | People Operations Director | Leadership |
Molly Schachleiter | Vp, Growth Marketing | Leadership |
Rebecca Milne | Research And Analysis Director | Leadership |
Vicky Giles | Senior Director Of Product Marketing | Leadership |
Billy Bowin | Senior Director Creative & Digital | Leadership |
Shellie Vornhagen | Chief Marketing Officer | Leadership |
Grace Hill | Senior Director Of Customer Marketing | Leadership |
Ella Walters | Director Of Data Science | Leadership |
Shaheak Choudhury | Director Of Fp&a | Leadership |
Mike MacKeen | Chief Financial Officer | Leadership |
Aoife Byrne | Senior Fashion And Retail Analyst // Head Of Women's Runway | Leadership |
Bethany Hack | Director Of Enablement Content | Leadership |
Kelly Bulmer | Group Product Manager: Market Intelligence | Team |
Anton Popov | Tech Lead - Data Ingestion | Team |
Martha Rose Robinson | Principal Machine Learning Scientist | Team |
4 more people are available in the full profile.
Complete people profiles for EDITED
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by EDITED
EDITED has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DynamicAction.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail inventory data is analyzed to optimize merchandising and ROI. | dynamicaction.com | Redwood, United States | 2007 | Apr 2021 | •••• |
Complete acquisition details for EDITED
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of EDITED
5 dated milestones of EDITED across 13 years, from founding to its latest funding, stage changes and deals.
- Founded EDITED is founded.
- Funding First funding round of $1.6M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires DynamicAction.
- Funding Latest funding round, Series B, of $15.0M.
Competitors of EDITED
EDITED operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Crisp, Indix and Daasity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| indix.com | 2010 | Seattle, United States | $29.99M | 69 | A SaaS platform for big data product intelligence is operated. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| b8ta.com | 2015 | San Francisco, United States | $88.57M | 220 | Delivers retail-as-a-service solutions to support business operations. | |
| wgsn.com | 1998 | London, United Kingdom | $35M | 194 | AI powered trend forecasting and analytics for the fashion and lifestyle industry |
Detailed competitors of EDITED
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of EDITED
The website of EDITED (edited.com) receives about 44.2K visits a month.
- Monthly visits44.2K
▲ 8.7% vs previous month
Websites whose visitors overlap most with EDITED. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mingalondon.com | 100% | – | #51,162 | View details |
Latest news on Edited
Complete news archive for EDITED
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to EDITED
10 companies that operate in the same segment as EDITED (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about EDITED
EDITED was founded in 2010.
EDITED is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
EDITED is a funded company, having raised a total of $53.19M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Nov 2010.
EDITED has 145 employees.
EDITED was founded in 2010 and is headquartered in London, United Kingdom. SaaS-based analytics solutions are offered to retailers, enabling access to real-time data on product mix, pricing, promotions, and tracking for peer brands worldwide. These tools are utilized by buyers, planners, and trading teams within the retail sector to support competitive decision-making.
EDITED's top competitors include Intelligence Node, Eversight and Wiser.
EDITED offers Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API.
EDITED has made 1 acquisition, including DynamicAction.
EDITED has 10 investors. Key investors include Seedcamp, Atlas Venture, Delta-v Capital, Wavecrest Growth Partners, and Beringea.
The valuation of EDITED is $65M as of Dec 2019.
EDITED operates through Stylescape Limited.