About EDITED
EDITED is a company based in London (United Kingdom) founded in 2010 by Joseph Paul Krancki. EDITED has raised $53.19 million across 6 funding rounds from investors including Seedcamp, Atlas Venture and Delta-v Capital. The company has 145 employees as of December 31, 2023. EDITED has completed 1 acquisition, including DynamicAction. EDITED offers products and services including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API. EDITED operates in a competitive market with competitors including Wiser, SPINS, Crisp, Indix and Daasity, among others.
- Headquarter London, United Kingdom
- Employees 145 as on 31 Dec, 2023
- Founders Joseph Paul Krancki
- Stage Minicorn
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Sectors
RetailTechnology
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Stylescape Limited
- Date of Incorporation 11 Sep, 2007
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$53.19 M (USD)
in 6 rounds
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Latest Funding Round
$15 M (USD), Series B
Mar 23, 2023
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Investors
Seedcamp
& 9 more
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Employee Count
145
as on Dec 31, 2023
- Investments & Acquisitions
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Products & Services of EDITED
EDITED offers a comprehensive portfolio of products and services, including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API.
Platform for monitoring market trends and competitor data.
Tool for planning and optimizing product assortments.
System for analyzing and adjusting pricing strategies.
Feature for enhancing online store merchandising.
API for accessing retail intelligence data programmatically.
People of EDITED
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Sales and Marketing
5 people
Data Analysis and Operations Team
4 people
Leadership Team
4 people
Product Management Team
2 people
Human Resources and Administration
2 people
Software Development Team
2 people
Principal Team
1 people
Finance and Accounting
1 people
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Funding Insights of EDITED
EDITED has successfully raised a total of $53.19M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in EDITED
EDITED has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Seedcamp, Atlas Venture and Delta-v Capital.
| Investor | Description | Founded Year | Domain | Location |
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Growth-equity investments are targeted by the private firm Delta-v Capital.
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Wavecrest Growth Partners is engaged in providing growth capital and expertise.
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Investments are made in growth-stage startups by Beringea.
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Investor details for EDITED
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by EDITED
EDITED has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DynamicAction.
Investment portfolio details for EDITED
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Retail inventory data is analyzed to optimize merchandising and ROI.
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Complete acquisition details for EDITED
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - EDITED
Detailed financials for EDITED
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
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Edited Comparisons
Peer comparison for EDITED
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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Competitors of EDITED
EDITED operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Crisp, Indix and Daasity, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Price intelligence and optimization software is provided for e-commerce retailers.
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Retail consumer analytics services are provided for natural products sector.
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Business analytics software is provided for CPG retailers and suppliers.
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A SaaS platform for big data product intelligence is operated.
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eCommerce analytics platform is provided for online sellers.
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SaaS-based promotion software is offered for retail testing.
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Detailed competitors of EDITED
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Edited
Complete news archive for EDITED
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about EDITED
EDITED was founded in 2010.
EDITED is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
EDITED is a funded company, having raised a total of $53.19M across 6 funding rounds to date.
As of Dec 31, 2023, the latest employee count at EDITED is 145.
EDITED was founded in 2010 and is headquartered in London, United Kingdom. SaaS-based analytics solutions are offered to retailers, enabling access to real-time data on product mix, pricing, promotions, and tracking for peer brands worldwide. These tools are utilized by buyers, planners, and trading teams within the retail sector to support competitive decision-making.
EDITED's top competitors include Intelligence Node, Eversight and Wiser.
EDITED offers Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API.
EDITED has made 1 acquisition, including DynamicAction.
EDITED has 10 investors. Key investors include Seedcamp, Atlas Venture, Delta-v Capital, Wavecrest Growth Partners, and Beringea.
The valuation of EDITED is $65M as of Dec 2019.