About EDITED
EDITED is a company based in London (United Kingdom) founded in 2010 by Joseph Paul Krancki.. EDITED has raised $53.19 million across 6 funding rounds from investors including Seedcamp, Atlas Venture and Delta-v Capital. The company has 145 employees as of December 31, 2023. EDITED has completed 1 acquisition, including DynamicAction. EDITED offers products and services including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API. EDITED operates in a competitive market with competitors including Wiser, SPINS, Crisp, Indix and Daasity, among others.
- Headquarter London, United Kingdom
- Employees 145 as on 31 Dec, 2023
- Founders Joseph Paul Krancki
- Stage Minicorn
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Stylescape Limited
- Date of Incorporation 11 Sep, 2007
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$53.19 M (USD)
in 6 rounds
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Latest Funding Round
$15 M (USD), Series B
Mar 23, 2023
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Investors
Seedcamp
& 9 more
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Employee Count
145
as on Dec 31, 2023
- Investments & Acquisitions
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Products & Services of EDITED
EDITED offers a comprehensive portfolio of products and services, including Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for monitoring market trends and competitor data.
Tool for planning and optimizing product assortments.
System for analyzing and adjusting pricing strategies.
Feature for enhancing online store merchandising.
API for accessing retail intelligence data programmatically.
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Sales and Marketing
5 people
Data Analysis and Operations Team
4 people
Leadership Team
4 people
Product Management Team
2 people
Human Resources and Administration
2 people
Software Development Team
2 people
Principal Team
1 people
Finance and Accounting
1 people
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Funding Insights of EDITED
EDITED has successfully raised a total of $53.19M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $15.0M
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First Round
First Round
(10 Nov 2010)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Series B - EDITED | Valuation | Delta-v Capital | |
| May, 2022 | Amount | Series B - EDITED | Valuation |
investors |
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| Apr, 2021 | Amount | Series B - EDITED | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in EDITED
EDITED has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Seedcamp, Atlas Venture and Delta-v Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-equity investments are targeted by the private firm Delta-v Capital.
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Founded Year | Domain | Location | |
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Wavecrest Growth Partners is engaged in providing growth capital and expertise.
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Founded Year | Domain | Location | |
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Investments are made in growth-stage startups by Beringea.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by EDITED
EDITED has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DynamicAction. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Retail inventory data is analyzed to optimize merchandising and ROI.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - EDITED
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Edited Comparisons
Competitors of EDITED
EDITED operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Crisp, Indix and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
A SaaS platform for big data product intelligence is operated.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about EDITED
When was EDITED founded?
EDITED was founded in 2010.
Where is EDITED located?
EDITED is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is EDITED a funded company?
EDITED is a funded company, having raised a total of $53.19M across 6 funding rounds to date. The company's 1st funding round was a Series B of $691.65K, raised on Nov 10, 2010.
How many employees does EDITED have?
As of Dec 31, 2023, the latest employee count at EDITED is 145.
What does EDITED do?
EDITED was founded in 2010 and is headquartered in London, United Kingdom. SaaS-based analytics solutions are offered to retailers, enabling access to real-time data on product mix, pricing, promotions, and tracking for peer brands worldwide. These tools are utilized by buyers, planners, and trading teams within the retail sector to support competitive decision-making.
Who are the top competitors of EDITED?
EDITED's top competitors include Intelligence Node, Eversight and Wiser.
What products or services does EDITED offer?
EDITED offers Retail Intelligence Platform, Assortment Module, Pricing Module, Site Merchandising, and Market API.
How many acquisitions has EDITED made?
EDITED has made 1 acquisition, including DynamicAction.
Who are EDITED's investors?
EDITED has 10 investors. Key investors include Seedcamp, Atlas Venture, Delta-v Capital, Wavecrest Growth Partners, and Beringea.
What is EDITED's valuation?
The valuation of EDITED is $65M as of Dec 2019.
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