About DynamicAction
DynamicAction is a company based in Redwood City (United States) founded in 2007 was acquired by EDITED in April 2021. DynamicAction has raised $15 million across 1 funding round from investors including Accenture, EDITED and West Coast Capital. The company has 12 employees. DynamicAction operates in a competitive market with competitors including RetailNext, Trax, Wiser, SPINS and Crisp, among others.
- Headquarter Redwood City, United States
- Employees 12
- SectorsRetail
- Website dynamicaction.com
- Social LinkedIn X Facebook
- Acquired by EDITED (Apr 2021)
- Legal Name Dynamicaction, Inc.
Funding Insights of DynamicAction
DynamicAction has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Series B round of $15 million completed in July 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 1
- Last Round Series B β $15M
- First Round $15M
(Jul 2016)
- Investors Count 5
All 1 funding rounds of DynamicAction with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | $15M | Series B | β | Accenture, West Coast Capital |
6 investors in total: 6 institutional.
Investors in DynamicAction
DynamicAction has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Accenture, EDITED and West Coast Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the UK | – | westcoastcapital.co.uk | Kilmarnock, United Kingdom | |
Venture capital firm investing in European software scale-up companies | – | frogcapital.com | London, United Kingdom | |
Investment in technology businesses with high growth potential and data-driven analysis. | – | eplanetcapital.com | - | |
IT and management consultancy services are provided globally. | 1989 | accenture.com | Dublin, Ireland | |
- | – | wppventures.com | - | |
SaaS-based analytics solutions are provided for global retailers. | 2010 | edited.com | London, United Kingdom |
Investor details for DynamicAction
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People of DynamicAction
1 people are tracked at DynamicAction (1 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Doug Kofoid | CEO | Leadership |
Complete people profiles for DynamicAction
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of DynamicAction
3 dated milestones of DynamicAction across 14 years, from founding to its latest funding, stage changes and deals.
- Founded DynamicAction is founded.
- Funding First funding round of $15.0M.
- Exit Acquired by EDITED.
Competitors of DynamicAction
DynamicAction operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Trax, Wiser, SPINS and Crisp, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| traxretail.com | 2010 | Singapore | $1.03B | – | Cloud-based analytics solutions for retail shelf management are delivered. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| scanntech.com.br | 1991 | Sao Paulo, Brazil | $50M | – | Analytics software solutions for retail sales and inventory are provided. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| clobotics.com | 2016 | Shanghai, China | $83.9M | 11 | Drone data management and analysis solutions are provided for enterprises. |
Detailed competitors of DynamicAction
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- Full competitor set
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Latest news on Dynamicaction
Complete news archive for DynamicAction
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- Brand-specific news history
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Similar companies to DynamicAction
10 companies that operate in the same segment as DynamicAction (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about DynamicAction
DynamicAction was founded in 2007 and raised its 1st funding round 9 years after it was founded.
DynamicAction is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Doug Kofoid is the current CEO of DynamicAction.
DynamicAction is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Series B of $15M, raised on Jul 2016.
DynamicAction has 12 employees.
DynamicAction is an analytics solution catering to the retail merchandising. Their solution captures data points from multiple sources in the retail organization and analyzes them using proprietary algorithms to identify low performing inventory, and also prescribe the action to be taken to maximize ROI from such products. Also enables the merchandising team to forecast demand and trends to optimize inventory. The solution predicts the estimated profit and revenue improvement in case the suggested action is implemented. Clients include DXL Group, Wehkamp, Cole Haan, El Corte Ingles and others.
DynamicAction has 6 investors. Key investors include Accenture, EDITED, West Coast Capital, Frog Capital, and ePlanet Capital.
DynamicAction operates through Dynamicaction, Inc..
Yes. DynamicAction was acquired by EDITED in April 2021.

