About El Grocer
El Grocer is a Retail company based in Dubai (United Arab Emirates) founded in 2015, and was acquired by Etisalat in November 2021. Grocery delivery is facilitated on-demand through a mobile app. El Grocer offers products and services including Grocery Shopping App and Online Delivery Platform. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include InstaShop, QualityFood and Labaiik; 1 of its 3 listed competitors has raised funding.
Company details
El Grocer was founded in 2015 in Dubai, United Arab Emirates, as an on-demand grocery delivery platform. Operations are centered in the retail technology sector, where users are enabled to purchase items individually or from entire shops via the app. Products are offered without markup, and delivery is provided for free in most instances, typically within one hour from nearby stores.
- Investors
- Acquired byEtisalat
(Nov 2021)
Products & Services of El Grocer
El Grocer offers a comprehensive portfolio of products and services, including Grocery Shopping App and Online Delivery Platform.
App for ordering and delivering groceries quickly to users.
Platform that facilitates fast grocery delivery across UAE locations.
Apps and channels of El Grocer
El Grocer publishes 2 mobile apps with over 100K+ downloads.
Investors in El Grocer
El Grocer has secured backing from 1 investor. Prominent investors backing the company include e& (etisalat and).
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global technology group focused on telecommunications and digital solutions. | 1976 | etisalat.com |
Investor details for El Grocer
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Timeline of El Grocer
2 dated milestones of El Grocer across 6 years, from founding to its latest funding, stage changes and deals.
- Founded El Grocer is founded.
- Exit Acquired by Etisalat.
Competitors of El Grocer
El Grocer has 3 listed competitors in our database, 1 of them funded. They include InstaShop, QualityFood and Labaiik.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instashop.com | 2015 | Dubai, United Arab Emirates | $750,000 | Multi-category grocery products are sold via an online platform. | ||
| qualityfood.ae | 2016 | Dubai, United Arab Emirates | Operates a digital marketplace for grocery products. | |||
| labaiik.com | 2021 | Abu Dhabi, United Arab Emirates | Offers grocery and food supplies via an online platform. |
Detailed competitors of El Grocer
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Web traffic of El Grocer
The website of El Grocer (elgrocer.com) receives about 9.8K visits a month.
- Monthly visits9.8K
▲ 144.5% vs previous month
Websites whose visitors overlap most with El Grocer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| instashop.com | 100% | 143.9K | #239,032 | View details | |
addtocart.ae | addtocart.ae | 85% | #111,252 | β | |
supermart.ae | supermart.ae | 73% | β | ||
| qualityfood.ae | 60% | 20.3K | #991,267 | View details |
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Related news about El Grocer
Complete news archive for El Grocer
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Frequently Asked Questions about El Grocer
El Grocer was founded in 2015.
El Grocer is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
El Grocer was founded in 2015 in Dubai, United Arab Emirates, as an on-demand grocery delivery platform. Operations are centered in the retail technology sector, where users are enabled to purchase items individually or from entire shops via the app. Products are offered without markup, and delivery is provided for free in most instances, typically within one hour from nearby stores.
El Grocer's top competitors include InstaShop, QualityFood and Labaiik.
El Grocer offers Grocery Shopping App and Online Delivery Platform.
El Grocer has 1 investor. Key investors include e& (etisalat and).
Yes. El Grocer was acquired by Etisalat in November 2021.
Yes. El Grocer publishes elGrocer Grocery Shopping App and 1 more app, with over 100,000 downloads.

