About Embed
Embed is a Technology company based in Vancouver (United States) founded in 2020, and was acquired by OpenFX in June 2026. Provider of APIs for broker-dealers, RIAs, and banks. Embed has raised $20 million across 3 funding rounds from investors including U.S. Department of the Treasury, OpenFX and TriplePoint Capital. Its focus areas include FinTech, Investment Tech, Capital Market IT and Trade Management. Its competitors include Baton Systems and RQD; 1 of its 2 listed competitors has raised funding.
Company details
Embed was founded in 2020 and is headquartered in Vancouver, United States. Operations focus on the fintech sector, where APIs are supplied to broker-dealers, registered investment advisors, and banks. A platform for clearing and custody is maintained, encompassing services such as securities execution, clearing, settlement, and custody through integrated APIs. These tools support backend financial processes for institutional clients.
- Total Equity Funding$20M (USD)
in 3 rounds
- Latest Funding Round$40M (USD), Debt – Conventional
Oct 2021
- InvestorsU.S. Department of the Treasury
& 10 more
- Acquired by
Funding Insights of Embed
Embed has successfully raised a total of $20M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $40 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 3
- Last Round Debt – Conventional — $40M
- Investors Count 9
All 3 funding rounds of Embed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $40M | Debt – Conventional | – | – | |
| Oct 2021 | $20M | Series A | – | TriplePoint Capital | |
| Apr 2021 | Seed | – | – | – |
11 investors in total: 11 institutional.
Investors in Embed
Embed has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include U.S. Department of the Treasury, OpenFX and TriplePoint Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
Tech-enabled companies are supported through venture capital investments. | torchcapital.vc | New York, United States | ||
Pruven is engaged in venture capital investments for startups. | pruvencap.com | |||
VC firm investing in all stages of startups | swsventurecap.com | Los Angeles, United States | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Venture capital firm focused on fintech and B2B SaaS companies | fin.capital | San Francisco, United States | ||
Limited information available | tiplatform.vc | San Francisco, United States | ||
The U.S. Department of the Treasury is tasked with formulating and implementing fiscal policy for the United States government. | 1789 | treasury.gov | ||
| ftx.us |
Investor details for Embed
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Embed
2 people are tracked at Embed (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Breanna P. | Chief Of Staff | Leadership |
Jakov Shechter | Sales Manager | Team |
Complete people profiles for Embed
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Embed
5 dated milestones of Embed across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Embed is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $40.0M.
- Exit Acquired by FTX US.
- Exit Acquired by OpenFX.
Competitors of Embed
Embed has 2 listed competitors in our database, 1 of them funded. They include Baton Systems and RQD.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| batonsystems.com | 2016 | Fremont, United States | $28.26M | Post-trade clearing and settlement solutions are offered for merchants. | ||
| rqdclearing.com | 2021 | New York, United States | A clearing and settlement platform for trades is offered. |
Detailed competitors of Embed
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Embed
Websites that share an audience with Embed (embed.com).
Websites whose visitors overlap most with Embed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mahjonggames.com | mahjonggames.com | 100% | – | ||
mahjonged.com | mahjonged.com | 99% | #2,706,356 | – | |
christmasmahjong.com | christmasmahjong.com | 82% | – | ||
bubblecupid.com | bubblecupid.com | 78% | – | ||
mahjongheaven.com | mahjongheaven.com | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Embed
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Embed (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Embed
Complete news archive for Embed
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Frequently Asked Questions about Embed
Embed was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Embed is headquartered in Vancouver, United States. It is registered at Vancouver, Washington, United States.
Embed is a funded company, having raised a total of $20M across 3 funding rounds to date.
Embed was founded in 2020 and is headquartered in Vancouver, United States. Operations focus on the fintech sector, where APIs are supplied to broker-dealers, registered investment advisors, and banks. A platform for clearing and custody is maintained, encompassing services such as securities execution, clearing, settlement, and custody through integrated APIs. These tools support backend financial processes for institutional clients.
Embed's top competitors include Baton Systems and RQD.
Embed has 11 investors. Key investors include U.S. Department of the Treasury, OpenFX, TriplePoint Capital, Torch Capital, and TI Platform Management.
Yes. Embed was acquired by FTX US in June 2022.