Empathy Marketing

Dublin, Ireland Founded: 2000 • Age: 26 yrs Acquired By Secret Escapes
A reward-based website is operated for targeted female consumers.

About Empathy Marketing

Empathy Marketing is a company based in Dublin (Ireland) founded in 2000 was acquired by Secret Escapes in February 2019.. Empathy Marketing offers products and services including Luxury Hotel Deals and Holiday Packages. Empathy Marketing operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.

  • Headquarter Dublin, Ireland
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Secret Escapes Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Secret Escapes

    (Feb 07, 2019)

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Products & Services of Empathy Marketing

Empathy Marketing offers a comprehensive portfolio of products and services, including Luxury Hotel Deals and Holiday Packages. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for booking discounted luxury hotel stays up to 70% off.

Service offering reduced-price holiday bookings with added extras.

Funding Insights of Empathy Marketing

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Empathy Marketing

Empathy Marketing has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Secret Escapes. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Luxury hotel discounts are offered via an online membership club.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Empathy Marketing

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Empathy Marketing

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Empathy Marketing Comparisons

Employees
+
Add Comparison
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Competitors of Empathy Marketing

Empathy Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Empathy Marketing

Frequently Asked Questions about Empathy Marketing

When was Empathy Marketing founded?

Empathy Marketing was founded in 2000.

Where is Empathy Marketing located?

Empathy Marketing is headquartered in Dublin, Ireland.

What does Empathy Marketing do?

Empathy Marketing offers Pigsback.com which is a reward based consumer website. Pigsback.com gets updated with dynamic content on daily basis and and each members site is tailored to display their preferred brands, news, tips etc. Members are mostly 20 to 40 year old females who are offered coupons and PiggyPoints, a reward-based loyalty scheme, for purchases and participating in surveys. Client list includes Carling, Dell, eBookers, Kelloggs, LOreal, Nestle, Nokia, Tetley and Vodafone. Has offices in Dublin London.

Who are the top competitors of Empathy Marketing?

Empathy Marketing's top competitors include Klaviyo, CommerceIQ and Yotpo.

What products or services does Empathy Marketing offer?

Empathy Marketing offers Luxury Hotel Deals and Holiday Packages.

Who are Empathy Marketing's investors?

Empathy Marketing has 1 investor. Key investors include Secret Escapes.

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