Empathy Marketing

Dublin, Ireland Founded: 2000 • Age: 26 yrs Acquired By Secret Escapes
A reward-based website is operated for targeted female consumers.

About Empathy Marketing

Empathy Marketing is a Technology company based in Dublin (Ireland) founded in 2000, and was acquired by Secret Escapes in February 2019. A reward-based website is operated for targeted female consumers. It operates in the Technology and Retail sectors. Empathy Marketing offers products and services including Luxury Hotel Deals and Holiday Packages. Its focus areas include E-Commerce Enablers, Marketing, Diversified and Enterprise Applications. Its legal entity is Secret Escapes Ltd.

Company details

Empathy Marketing offers Pigsback.com which is a reward based consumer website. Pigsback.com gets updated with dynamic content on daily basis and and each members site is tailored to display their preferred brands, news, tips etc. Members are mostly 20 to 40 year old females who are offered coupons and PiggyPoints, a reward-based loyalty scheme, for purchases and participating in surveys. Client list includes Carling, Dell, eBookers, Kelloggs, LOreal, Nestle, Nokia, Tetley and Vodafone. Has offices in Dublin London.

Key Metrics

Products & Services of Empathy Marketing

Empathy Marketing offers a comprehensive portfolio of products and services, including Luxury Hotel Deals and Holiday Packages.

Luxury Hotel Deals
Travel Services

Platform for booking discounted luxury hotel stays up to 70% off.

Holiday Packages
Travel Services

Service offering reduced-price holiday bookings with added extras.

Investors in Empathy Marketing

Empathy Marketing has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Secret Escapes.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Luxury hotel discounts are offered via an online membership club.
2010secretescapes.comLondon, United Kingdom
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Investor details for Empathy Marketing

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  • Round participation
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Timeline of Empathy Marketing

2 dated milestones of Empathy Marketing across 19 years, from founding to its latest funding, stage changes and deals.

  1. Founded Empathy Marketing is founded.
  2. Exit Acquired by Secret Escapes.
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Frequently Asked Questions about Empathy Marketing

Empathy Marketing was founded in 2000.

Empathy Marketing is headquartered in Dublin, Ireland.

Empathy Marketing offers Pigsback.com which is a reward based consumer website. Pigsback.com gets updated with dynamic content on daily basis and and each members site is tailored to display their preferred brands, news, tips etc. Members are mostly 20 to 40 year old females who are offered coupons and PiggyPoints, a reward-based loyalty scheme, for purchases and participating in surveys. Client list includes Carling, Dell, eBookers, Kelloggs, LOreal, Nestle, Nokia, Tetley and Vodafone. Has offices in Dublin London.

Empathy Marketing offers Luxury Hotel Deals and Holiday Packages.

Empathy Marketing has 1 investor. Key investors include Secret Escapes.

Empathy Marketing operates through Secret Escapes Ltd.

Yes. Empathy Marketing was acquired by Secret Escapes in February 2019.

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