About Secret Escapes
Secret Escapes is a company based in London (United Kingdom) founded in 2010 by Alex Saint and Troy Daniel Collins.. Secret Escapes has raised $333.3 million across 10 funding rounds from investors including THG, Wise and SVB. The company has 638 employees as of December 31, 2023. Secret Escapes has completed 5 acquisitions, including Empathy Marketing, Justbook and Slevomat. Secret Escapes offers products and services including Membership Platform and Travel Deals. Secret Escapes operates in a competitive market with competitors including Design Hotels and Small Luxury Hotels Of The World, among others.
- Headquarter London, United Kingdom
- Employees 638 as on 31 Dec, 2023
- Founders Alex Saint, Troy Daniel Collins
- Stage Minicorn
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Sectors
Travel & Hospitality
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Secret Escapes Limited
- Date of Incorporation 22 Sep, 2009
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$211.58 M (USD)57as on Dec 31, 2023
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Net Profit
$-11.18 M (USD)63as on Dec 31, 2023
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EBITDA
$-8.92 M (USD)69as on Dec 31, 2023
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Total Equity Funding
$333.3 M (USD)
in 10 rounds
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Latest Funding Round
$68 M (USD), Series D
May 27, 2020
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Investors
THG
& 9 more
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Employee Count
638
as on Dec 31, 2023
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Investments & Acquisitions
Empathy Marketing
& 4 more
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Products & Services of Secret Escapes
Secret Escapes offers a comprehensive portfolio of products and services, including Membership Platform and Travel Deals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for accessing exclusive luxury travel deals
Service offering discounted hotels and holidays worldwide
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Software Development Team
19 people
Sales and Marketing
15 people
Leadership Team
11 people
Finance and Accounting
8 people
Senior Team
7 people
Product Management Team
7 people
Creative and Marketing Team
6 people
Human Resources and Administration
5 people
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Funding Insights of Secret Escapes
Secret Escapes has successfully raised a total of $333.3M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $68 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series D — $68.0M
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First Round
First Round
(20 Dec 2010)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2020 | Amount | Series D - Secret Escapes | Valuation |
investors |
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| Jul, 2018 | Amount | Series D - Secret Escapes | Valuation | Wise , Merian Global Investors |
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| Oct, 2017 | Amount | Debt – Conventional - Secret Escapes | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Secret Escapes
Secret Escapes has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include THG, Wise and SVB. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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An investment platform is provided for diverse sectors and geographies.
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Founded Year | Domain | Location | |
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Equity investments are provided to low and middle market companies.
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Founded Year | Domain | Location | |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Secret Escapes
Secret Escapes has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Empathy Marketing, Justbook and Slevomat. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Travel and Hotel deals
|
2012 | ||||
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Last-minute hotel reservations are enabled via mobile app.
|
2011 | ||||
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O2O horizontal deals platform
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Secret Escapes
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Secret Escapes Comparisons
Competitors of Secret Escapes
Secret Escapes operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Design Hotels and Small Luxury Hotels Of The World, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Luxury boutique hotels worldwide are discovered via an online platform.
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| domain | founded_year | HQ Location |
Operates an online platform for booking luxury hotels worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Secret Escapes
Frequently Asked Questions about Secret Escapes
When was Secret Escapes founded?
Secret Escapes was founded in 2010.
Where is Secret Escapes located?
Secret Escapes is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Secret Escapes?
Alex Saint is the current CEO of Secret Escapes. They have also founded this company.
Is Secret Escapes a funded company?
Secret Escapes is a funded company, having raised a total of $333.3M across 10 funding rounds to date.
How many employees does Secret Escapes have?
As of Dec 31, 2023, the latest employee count at Secret Escapes is 638.
What is the annual revenue of Secret Escapes?
Annual revenue of Secret Escapes is $211.58M as on Dec 31, 2023.
What does Secret Escapes do?
Secret Escapes was founded in 2010 in London, United Kingdom, as an online platform in the travel sector. Discounts on luxury hotels, spas, and resorts are negotiated and provided to members through its website. Booking services for accommodations are facilitated, along with informational resources and support for trip planning. Operations focus on exclusive deals accessible only to club members.
Who are the top competitors of Secret Escapes?
Secret Escapes's top competitors include Design Hotels and Small Luxury Hotels Of The World.
What products or services does Secret Escapes offer?
Secret Escapes offers Membership Platform and Travel Deals.
How many acquisitions has Secret Escapes made?
Secret Escapes has made 5 acquisitions, including Empathy Marketing, Justbook, and Slevomat.
Who are Secret Escapes's investors?
Secret Escapes has 10 investors. Key investors include THG, Wise, SVB, Temasek, and Idinvest Partners.
What is Secret Escapes's valuation?
The valuation of Secret Escapes is $596.05M as of May 2020.