About Secret Escapes
Secret Escapes is a company based in London (United Kingdom) founded in 2010 by Alex Saint and Troy Daniel Collins. Secret Escapes has raised $333.3 million across 10 funding rounds from investors including THG, Wise and SVB. The company has 638 employees. Secret Escapes has completed 5 acquisitions, including Empathy Marketing, Justbook and Slevomat. Secret Escapes offers products and services including Membership Platform and Travel Deals. Secret Escapes operates in a competitive market with competitors including Design Hotels and Small Luxury Hotels Of The World, among others.
- Headquarter London, United Kingdom
- Employees 638
- Founders Alex Saint, Troy Daniel Collins
- Stage Minicorn
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Website secretescapes.com
- Social LinkedIn X Facebook
- Legal Name Secret Escapes Limited
- Date of Incorporation 22 Sep, 2009
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$211.58 M (USD)57as on Dec 31, 2023
- Net Profit-$11.18 M (USD)63as on Dec 31, 2023
- EBITDA-$8.92 M (USD)69as on Dec 31, 2023
- Total Equity Funding$333.3M (USD)
in 10 rounds
- Latest Funding Round$68M (USD), Series D
May 2020
- InvestorsTHG
& 9 more
- Employee Count638
- Investments & AcquisitionsEmpathy Marketing
& 4 more
Products & Services of Secret Escapes
Secret Escapes offers a comprehensive portfolio of products and services, including Membership Platform and Travel Deals.
Platform for accessing exclusive luxury travel deals
Service offering discounted hotels and holidays worldwide
Funding Insights of Secret Escapes
Secret Escapes has successfully raised a total of $333.3M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $68 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $333.3M
- Total Rounds 10
- Last Round Series D — $68M
- First Round $339,000
(Dec 2010)
- Investors Count 10
All 10 funding rounds of Secret Escapes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $68M | Series D | $596.05M | – | – |
| Jul 2018 | $67.96M | Series D | – | Wise, Merian Global Investors | – |
| Oct 2017 | – | Debt – Conventional | – | – | |
| Oct 2017 | $111M | Series D | $459.05M | Temasek | |
| Feb 2016 | – | Series C | – | Idinvest Partners | – |
| Jul 2015 | $60M | Series C | $••••• | Google Ventures | |
| Jan 2014 | $8.3M | Series B | $••••• | – | – |
| Oct 2012 | $12.8M | Series B | $••••• | Index Ventures | |
| Mar 2011 | $4.9M | Series A | – | – | – |
| Dec 2010 | $339,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2020 | $596.05M | •••••••• |
| Oct 2017 | $459.05M | •••••••• |
| Jul 2015 | $••••• | •••••••• |
| Jan 2014 | $••••• | •••••••• |
| Oct 2012 | $••••• | •••••••• |
| Mar 2011 | $••••• | •••••••• |
Full valuation and stage history of Secret Escapes
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $596.05M (May 2020). 10 investors in total: 10 institutional.
Investors in Secret Escapes
Secret Escapes has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include THG, Wise and SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Equity investments are provided to low and middle market companies. | 1997 | idinvest.com | Paris, France | |
Corporate backed venture capital fund investing in multiple sectors | – | gv.com | Mountain View, United States | |
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Cross-border remittances are enabled for individuals and businesses via apps. | 2011 | wise.com | Shoreditch, United Kingdom | |
Long & short equity strategy hedge fund | 2012 | merian.com | London, United Kingdom | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | thg.com | Manchester, United Kingdom | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for Secret Escapes
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Secret Escapes
107 people are tracked at Secret Escapes (34 in leadership, 73 in team); the tracked headcount is 638.
| Name | Role | Group |
|---|---|---|
Alex Saint | Co-Founder & CEO | Leadership |
Troy Daniel Collins | Co-Founder & Director | Leadership |
Adrian Phipps | Chief People Officer | Leadership |
Will Fawcett | Chief Financial Officer | Leadership |
Brian Aram | Head Of Accounting And Control | Leadership |
Charlotte Horne | Group Legal Director | Leadership |
Lucia Pavlíková | Group Head of Reward and People Services | Leadership |
Marc Sier | CEO & Managing Director, D/A/CH | Leadership |
Martin Krajhanzl | Group Finance Director @ Slevomat Group | Leadership |
Ashmita Bhimji | Director of Global Customer Service | Leadership |
Eirik Pettersen | Chief Technology Officer | Leadership |
Louise Nolder | Chief Customer Officer | Leadership |
Alex Henshaw | Head of Customer Insight | Leadership |
Nikos Galifianakis | Director Of Engineering | Leadership |
Tanith Langford | Director of Financial Operations | Leadership |
Emma L. | Head Of Legal | Leadership |
Marc Paul Kloster | Head Of Package Production & Deal Quality | Leadership |
Anna Gajos | Talent Acquisition Partner | Leadership |
Konstantin Eberle | Commercial Director | Leadership |
Jan Hitzke | Head Of Commercial Excellence | Leadership |
87 more people are available in the full profile.
Complete people profiles for Secret Escapes
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Investments & Acquisitions by Secret Escapes
Secret Escapes has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Empathy Marketing, Justbook and Slevomat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A reward-based website is operated for targeted female consumers. | empathymarketing.com | Dublin, Ireland | 2000 | Feb 2019 | •••• | |
Hand-picked tours worldwide are booked through an online platform. | travelbird.com | Amsterdam, Netherlands | 2010 | Nov 2018 | •••• | |
O2O horizontal deals platform | slevomat.cz | Prague, Czech Republic | 2010 | Aug 2017 | •••• | |
Travel and Hotel deals | travista.de | Offenburg, Germany | 2012 | Oct 2015 | •••• | |
Last-minute hotel reservations are enabled via mobile app. | justbook.com | Berlin, Germany | 2011 | Jan 2014 | •••• |
Complete acquisition details for Secret Escapes
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Secret Escapes
9 dated milestones of Secret Escapes across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Secret Escapes is founded.
- Funding First funding round of $339K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Justbook.
- Acquisition Acquires Travista.
- Acquisition Acquires Slevomat.
- Acquisition Acquires TravelBird.
- Acquisition Acquires Empathy Marketing.
- Funding Latest funding round, Series D, of $68.0M.
Competitors of Secret Escapes
Secret Escapes operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Design Hotels and Small Luxury Hotels Of The World, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| designhotels.com | 1993 | Berlin, Germany | – | – | Luxury boutique hotels worldwide are discovered via an online platform. | |
| slh.com | 1992 | London, United Kingdom | – | – | Operates an online platform for booking luxury hotels worldwide. |
Detailed competitors of Secret Escapes
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Secret Escapes
The website of Secret Escapes (secretescapes.com) receives about 2.3M visits a month and ranks #28,131 among all websites worldwide, #789 in Accommodation and Hotels.
- Monthly visits2.3M
▲ 29.5% vs previous month
- Unique visitors762.5K
per month
- Global rank#28,131
among all websites
- Category rank#789
Travel and Tourism · Accommodation and Hotels
- Bounce rate48%
- Pages per visit3.9
- Average visit3 min 02 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Secret Escapes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
voyage-prive.co.uk | voyage-prive.co.uk | 100% | – | #11,150 | – |
spabreaks.com | spabreaks.com | 85% | – | #40,761 | – |
| mrandmrssmith.com | 82% | 1.1M | #55,876 | View details | |
trivago.co.uk | trivago.co.uk | 72% | – | #12,616 | – |
| travelzoo.com | 70% | 5.3M | #12,865 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Secret Escapes
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Latest news on Secret Escapes
Complete news archive for Secret Escapes
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to Secret Escapes
10 companies that operate in the same segment as Secret Escapes (Online Travel), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online bookings for flights, hotels, and travel packages are facilitated. | 2000 | Gurugram, Haryana, India | USD 39 M | USD 1.04 B | 5,120 | |
Online platform providing multiple travel booking services | 2007 | Gurugram, Haryana, India | USD 96.62 M | USD 130.88 M | 465 | |
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | – | 4,543 | |
Multiple travel services are booked via an app-based platform. | 2012 | Jakarta, Jakarta, Indonesia | USD 1.02 B | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
Outdoor tours and activities are booked via an app-based platform. | 2009 | Berlin, Berlin, Germany | USD 877.51 M | – | – |
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Frequently Asked Questions about Secret Escapes
Secret Escapes was founded in 2010.
Secret Escapes is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Alex Saint is the current CEO of Secret Escapes. They have also founded this company.
Secret Escapes is a funded company, having raised a total of $333.3M across 10 funding rounds to date. The company's 1st funding round was a Seed of $339K, raised on Dec 2010.
Secret Escapes has 638 employees.
Annual revenue of Secret Escapes is $211.58M as on Dec 31, 2023.
Secret Escapes was founded in 2010 in London, United Kingdom, as an online platform in the travel sector. Discounts on luxury hotels, spas, and resorts are negotiated and provided to members through its website. Booking services for accommodations are facilitated, along with informational resources and support for trip planning. Operations focus on exclusive deals accessible only to club members.
Secret Escapes's top competitors include Design Hotels and Small Luxury Hotels Of The World.
Secret Escapes offers Membership Platform and Travel Deals.
Secret Escapes has made 5 acquisitions, including Empathy Marketing, Justbook, and Slevomat.
Secret Escapes has 10 investors. Key investors include THG, Wise, SVB, Temasek, and Idinvest Partners.
The valuation of Secret Escapes is $596.05M as of May 2020.