About EquiFi
EquiFi is a Financial Services company based in San Jose (United States) founded in 2004 by David Shapiro. It operates as a home loans provider. EquiFi has raised $2.5 million across 2 funding rounds from investors including Palisades Group. EquiFi has completed 1 acquisition, including Vistia Group. Its chief executive is David Shapiro. EquiFi offers products and services including Equity Access EFI, Home Purchase EFI, and HERO Program. Its focus areas include Consumer and SME Loans, Consumer Loans and Home Loans. Its legal entity is EquiFi Corporation, PBC. Its competitors include Freedom Mortgage, Wintrust, American Advisors Group, Motilal Oswal Financial Services and Lendmark Financial and 3 more; 4 of its 8 listed competitors have raised funding.
Company details
EquiFi was founded in 2004 and operates as a provider of home loans from its base in San Jose, United States. Services focus on financing options for residential properties, with operations centered in the financial services sector. Leadership is held by David Shapiro as founder and CEO. The company maintains its online presence through equifi.com, supporting loan applications and management for clients across the region.
- Headquarters San Jose, United States
- Founders David Shapiro
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website equifi.com
- Social LinkedIn X Facebook Instagram
- Legal Name Equifi Corporation, Pbc
- Total Equity Funding$2.5M (USD)
in 2 rounds
- Investors
- Investments & Acquisitions
Products & Services of EquiFi
EquiFi offers a comprehensive portfolio of products and services, including Equity Access EFI, Home Purchase EFI, and HERO Program.
Allows homeowners to access equity without debt for retirement or payoff.
Offers co-investment for down payments on new home acquisitions.
Provides specialized equity access for targeted groups like military personnel.
Funding Insights of EquiFi
EquiFi has successfully raised a total of $2.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.5M
- Total Rounds 2
- First Round $2.5M
(Nov 2018)
- Investors Count 1
All 2 funding rounds of EquiFi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | – | Debt – Conventional | β | β | |
| Nov 2018 | $2.5M | Seed | β | β | β |
1 investors in total: 1 institutional.
Investors in EquiFi
EquiFi has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Palisades Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An online lending platform for international mortgages is provided. | 2012 | palisades.us.com | Austin, United States |
Investor details for EquiFi
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of EquiFi
1 people are tracked at EquiFi (1 in leadership).
| Name | Role | Group |
|---|---|---|
David Shapiro | Founder & CEO | Leadership |
Complete people profiles for EquiFi
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- Full employee list
- Team structure
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Investments & Acquisitions by EquiFi
EquiFi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vistia Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Property-backed loans are offered to consumers through an online platform. | vistiagroup.com | New York, United States | 2016 | Oct 2017 | β’β’β’β’ |
Complete acquisition details for EquiFi
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Verified entity values are shown only after access is granted.
Timeline of EquiFi
4 dated milestones of EquiFi across 17 years, from founding to its latest funding, stage changes and deals.
- Founded EquiFi is founded.
- Acquisition Acquires Vistia Group.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Debt β Conventional,.
Competitors of EquiFi
EquiFi has 8 listed competitors in our database, 4 of them funded. They include Freedom Mortgage, Wintrust, American Advisors Group, Motilal Oswal Financial Services and Lendmark Financial, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freedommortgage.com | 1990 | Mount Laurel Township, United States | – | 8,005 | Mortgage services are provided for home purchases and refinancing options. | |
| wintrust.com | 1991 | Rosemont, United States | – | 10,463 | Bank offering diversified financial services | |
| aag.com | 2004 | Orange, United States | $4.72M | 1,447 | Reverse mortgage loans provider | |
| motilaloswalgroup.com | 1987 | Mumbai, India | $27.64M | 7,927 | Diversified investment and advisory services are provided to clients. | |
| lendmarkfinancial.com | 1996 | Lawrenceville, United States | – | 1,841 | Auto and personal loans are provided to customers nationwide. | |
| gatewayloan.com | 2000 | Jenks, United States | $40M | 1,146 | Residential mortgage loans are provided for home financing needs. | |
| homepointfinancial.com | 2007 | Ann Arbor, United States | $39.74M | 1,820 | Home loans are provided to customers by Home Point Financial. | |
| crosscountrymortgage.com | 2003 | Cleveland, United States | – | 2,453 | Home loan services are provided nationwide by CrossCountry Mortgage. |
Detailed competitors of EquiFi
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of EquiFi
The website of EquiFi (equifi.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▼ 12.7% vs previous month
Websites whose visitors overlap most with EquiFi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quantmre.com | 100% | 17.8K | #1,741,227 | View details | |
aspirehei.com | aspirehei.com | 94% | – | #2,071,982 | β |
| vibrantperformance.co | 90% | 5K | #3,206,969 | View details |
Top companies in Consumer and SME Loans
10 companies that operate in the same segment as EquiFi (Consumer and SME Loans), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Synchrony is engaged in providing credit cards and banking services. | 1993 | Salem, United States | USD 25 M | USD 19.12 B | 20,000 | |
Consumer and SME loans are provided by Manappuram Finance. | 1992 | Valapad, Kerala, India | USD 39.98 M | USD 1.01 B | 51,650 | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 | |
Affordable home loans are extended to low and middle-income groups. | 2010 | Mumbai, Maharashtra, India | USD 209.7 M | USD 203.79 M | 1,630 | |
Diversified lending services are provided as a non-banking financial institution. | 1994 | Mumbai, Maharashtra, India | – | USD 1.9 B | 36,520 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Household and business loans are provided with risk management support. | 2006 | Chennai, Tamil Nadu, India | USD 283.47 M | USD 288.73 M | 1,100 | |
Online gold, home, personal, and business loans are provided. | 1995 | Mumbai, Maharashtra, India | – | USD 1.38 B | 38,720 | |
An online lending platform for point-of-sale financing is provided. | 2013 | Bengaluru, Karnataka, India | USD 205.92 M | USD 3.93 M | 499 |
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Related news about Equifi
Complete news archive for EquiFi
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Frequently Asked Questions about EquiFi
EquiFi was founded in 2004 and raised its 1st funding round 14 years after it was founded.
EquiFi is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
David Shapiro is the current CEO of EquiFi. They have also founded this company.
EquiFi is a funded company, having raised a total of $2.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Nov 2018.
EquiFi was founded in 2004 and operates as a provider of home loans from its base in San Jose, United States. Services focus on financing options for residential properties, with operations centered in the financial services sector. Leadership is held by David Shapiro as founder and CEO. The company maintains its online presence through equifi.com, supporting loan applications and management for clients across the region.
EquiFi's top competitors include Wintrust, Freedom Mortgage and Lendmark Financial.
EquiFi offers Equity Access EFI, Home Purchase EFI, and HERO Program.
EquiFi has made 1 acquisition, including Vistia Group.
EquiFi has 1 investor. Key investors include Palisades Group.
EquiFi operates through Equifi Corporation, Pbc.

