About eSalon
eSalon is a Consumer company based in El Segundo (United States) founded in 2008 by Tamim Mourad, and was acquired by Henkel in July 2019. Internet-first brand of hair care products. It operates in the Consumer and Healthcare sectors. eSalon has raised $12.14 million across 6 funding rounds from investors including Henkel. The company has 125 employees. Its chief executive, as recorded, is Greta Rose. Its website esalon.com draws about 389 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Hair Care and Hair Color.
Company details
eSalon was founded in 2008 and is headquartered in El Segundo, United States. Operations focus on the hair care sector through an internet-first model. A catalog of products such as hair color, shampoos, and conditioners is maintained. Bespoke hair color formulations are created based on responses to an online questionnaire. A return guarantee is provided for custom products if satisfaction is not achieved.
Funding Insights of eSalon
eSalon has successfully raised a total of $12.14M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $1.98 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.14M
- Total Rounds 6
- Last Round Series A β $1.98M
- First Round $1.72M
(Mar 2011)
All 6 funding rounds of eSalon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $1.98M | Series A | β | β | β |
| Mar 2016 | $675,000 | Series A | β | β | β |
| Feb 2016 | $2M | Series A | β | β | β |
| Feb 2013 | $2.66M | Series A | β | β | β |
| Feb 2012 | $3.1M | Series A | β | β | β |
| Mar 2011 | $1.72M | Seed | β | β | β |
1 investors in total: 1 institutional.
Investors in eSalon
eSalon has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Henkel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Henkel is recognized as a global leader in adhesives and consumer brands. | 1876 | henkel.com | Dusseldorf, Germany |
Investor details for eSalon
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People of eSalon
22 people are tracked at eSalon (9 in leadership, 13 in team); the tracked headcount is 125.
| Name | Role | Group |
|---|---|---|
Tamim Mourad | Co-Founder | Leadership |
Greta Rose | CEO | Leadership |
Christine Do | Director of Software Engineering | Leadership |
Gillian Watson | Vice President Of Global Operations | Leadership |
Aaron Chan | VP of Technology | Leadership |
Dr. Greta Rose | Chief Executive Officer | Leadership |
Thomas MacNeil | Chief Technology Officer | Leadership |
Omid Noorani | Director of IT and Engineering | Leadership |
Heather Watson | IT Director | Leadership |
Kasey Boekholt | Mechanical Engineer | Team |
Pankhuri Pachori | Data Analyst | Team |
Erik Napoles | Research And Development Engineer | Team |
Emily Manatan | Senior Product Development Manager | Team |
Angeline Louis, M.S. | Senior Scientist (Cosmetic Chemist) | Team |
Randalyn MacDonald | Senior Operations Manager | Team |
Joseph Robinson | Product Development Manager | Team |
Greg Nielsen | Software Engineer | Team |
Merie McGrath (Ludena) | Manager, Technical Project Management | Team |
Allen Branson | Senior Software Developer | Team |
Joan Kim | Senior Software Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for eSalon
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Timeline of eSalon
4 dated milestones of eSalon across 11 years, from founding to its latest funding, stage changes and deals.
- Founded eSalon is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by Henkel.
Web traffic of eSalon
The website of eSalon (esalon.com) receives about 389.5K visits a month and ranks #98,617 among all websites worldwide, #5,050 in Beauty and Cosmetics.
- Monthly visits389.5K
▼ 10.5% vs previous month
- Unique visitors295.7K
per month
- Global rank#98,617
among all websites
- Category rank#5,050
Lifestyle · Beauty and Cosmetics
- Bounce rate60%
- Pages per visit3.3
- Average visit1 min 29 sec
- DevicesDesktop 9% Β· Mobile 91%
Websites whose visitors overlap most with eSalon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
idyemyhair.com | idyemyhair.com | 100% | β | ||
| solarcity.com | 83% | 12.5K | #1,947,849 | View details | |
shop.colorsonic.com | shop.colorsonic.com | 82% | #955,861 | β | |
| hairlust.com | 78% | 98.4K | #428,798 | View details | |
| vegamour.com | 77% | 389.2K | #110,121 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for eSalon
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as eSalon (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Esalon
Complete news archive for eSalon
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- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about eSalon
eSalon was founded in 2008 and raised its 1st funding round 3 years after it was founded.
eSalon is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Greta Rose is the CEO of eSalon, as recorded in our data.
eSalon is a funded company, having raised a total of $12.14M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.72M, raised on Mar 2011.
eSalon has 125 employees.
eSalon was founded in 2008 and is headquartered in El Segundo, United States. Operations focus on the hair care sector through an internet-first model. A catalog of products such as hair color, shampoos, and conditioners is maintained. Bespoke hair color formulations are created based on responses to an online questionnaire. A return guarantee is provided for custom products if satisfaction is not achieved.
eSalon has 1 investor. Key investors include Henkel.
Yes. eSalon was acquired by Henkel in July 2019.
The website of eSalon receives about 389 thousand visits a month and ranks #98,617 among all websites worldwide.

