About Hairlust
Hairlust is a company based in Copenhagen (Denmark) founded in 2017 was acquired by Damier Group in September 2025. It operates as a B2C. Hairlust offers products and services including Hair Formula Gummies, Grow Perfectâ„¢ Shampoo, Curl Crushâ„¢ Defining Cream, Scalp Delightâ„¢ Scalp Massage Brush, and Bamboo Hair Bonnet. Hairlust operates in a competitive market with competitors including Scandinavian Biolabs, Smith&Koster, Hathor Products and Elou, among others.
- Headquarter Copenhagen, Denmark
- SectorsConsumer
- Email••••••••
- Website hairlust.com
- Social Facebook Instagram YouTube
- Acquired by Damier Group (Sep 2025)
- Legal Name Hairlust Aps
- Investors
- Acquired byDamier Group
(Sep 2025)
Products & Services of Hairlust
Hairlust offers a comprehensive portfolio of products and services, including Hair Formula Gummies, Grow Perfect™ Shampoo, Curl Crush™ Defining Cream, Scalp Delight™ Scalp Massage Brush, and Bamboo Hair Bonnet.
Vegan vitamins with biotin for maintaining normal hair health.
Shampoo for thinning hair growth using natural ingredients.
Cream for defined, frizz-free curls without crunchy feel.
Brush for gentle scalp exfoliation and stimulation.
Bonnet made from bamboo for smooth hair protection.
Apps and channels of Hairlust
its YouTube channel Hairlust has 5.4K subscribers and 16 videos.
Videos from Hairlust
The most watched videos on Hairlust's YouTube channel, Hairlust (5.4K subscribers). Click a video to play it here.
More on Hairlust.
Investors in Hairlust
Hairlust has secured backing from 1 investor. Prominent investors backing the company include Damier Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Damier Group is engaged in private equity investments in consumer sectors. | – | damiergroup.be | Kortrijk, Belgium |
Investor details for Hairlust
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Hairlust
4 people are tracked at Hairlust (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Rasmus Serup | CEO and Co-founder | Leadership |
Sofie Jalk Tidemand | Co-founder | Leadership |
Klaudia Agnieszka Baranek | Digital Marketing Manager | Team |
Amalie Norsker | Customer Care Manager | Team |
Complete people profiles for Hairlust
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Hairlust
2 dated milestones of Hairlust across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Hairlust is founded.
- Exit Acquired by Damier Group.
Competitors of Hairlust
Hairlust operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Scandinavian Biolabs, Smith&Koster, Hathor Products and Elou, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| scandinavianbiolabs.com | 2020 | Copenhagen, Denmark | $4.45M | 14 | Organic hair care products are offered via online subscription. | |
| smithogkoster.dk | 2021 | Haderslev, Denmark | – | – | Handcrafted organic beauty products are offered via an internet-first brand. | |
| hathorproducts.dk | 2020 | Herning, Denmark | – | – | Sells organic hair care products for growth, repair, and scalp health. | |
| elou.dk | 2019 | Copenhagen, Denmark | – | 6 | Provides eco-friendly hair and skin care bars without plastic packaging. |
Detailed competitors of Hairlust
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Hairlust
The website of Hairlust (hairlust.com) receives about 98.4K visits a month.
- Monthly visits98.4K
▲ 27.3% vs previous month
Websites whose visitors overlap most with Hairlust. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| better-notyounger.com | 100% | 56.6K | #616,027 | View details | |
| sugarbearpro.com | 100% | 30.2K | #998,846 | View details | |
| ever-eden.com | 97% | 124.3K | #207,391 | View details | |
| gruns.co | 95% | 1.3M | #58,471 | View details | |
| plantpeople.co | 94% | 106.8K | #303,422 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Hairlust
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Hairlust
10 companies that operate in the same segment as Hairlust (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Hairlust
Hairlust was founded in 2017.
Hairlust is headquartered in Copenhagen, Denmark.
Hairlust offers clean and effective hair care products, including vitamins, shampoos, conditioners, and accessories, focusing on natural ingredients for hair growth and styling. The company operates online, serving global customers with holistic approaches to hair health. Based in Denmark, it emphasizes sustainable practices and provides educational resources on hair care.
Hairlust's top competitors include Scandinavian Biolabs, Smith&Koster and Hathor Products.
Hairlust offers Hair Formula Gummies, Grow Perfectâ„¢ Shampoo, Curl Crushâ„¢ Defining Cream, Scalp Delightâ„¢ Scalp Massage Brush, and Bamboo Hair Bonnet.
Hairlust has 1 investor. Key investors include Damier Group.
Hairlust operates through Hairlust Aps.
Yes. Hairlust was acquired by Damier Group in September 2025.