About Better Not Younger
Better Not Younger is a Consumer company based in Doral (United States) founded in 2017 by Sonsoles Gonzalez. It operates as a multi-category hair care products are offered through an online platform. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Consumer and Healthcare sectors. Better Not Younger has raised $3.5 million across 1 funding round. Its chief executive is Sonsoles Gonzalez. Its website better-notyounger.com draws about 57 thousand monthly visits. Better Not Younger offers products and services including Lift Me Up Hair Thickener, Superpowerâ„¢ Fortifying Hair & Scalp Serum, Wake Up Call Volumizing Shampoo, and Second Chance Hair, Face & Body Nourishing Oil. Its focus areas include Consumer Goods, Personal Care and Hair Care. Its legal entity is Better Not Younger Corp. Its competitors include Madison Reed, Glossier, Minimalist, Prose and Beautycounter and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Hair care solutions are provided by Better Not Younger, targeting women with aging hair concerns such as thinning, lack of volume, dryness, frizz, and graying. Products including shampoos, conditioners, serums, and oils are developed to nourish and strengthen hair. The company focuses on the personal care sector, emphasizing clean, cruelty-free, and vegan formulations. Customized recommendations are facilitated through quizzes, and subscription options are made available for customer convenience.
- Headquarters Doral, United States
- Founders Sonsoles Gonzalez
- SectorsConsumerHealthcare
- Email••••••••
- Website better-notyounger.com
- Social LinkedIn X Facebook Instagram
- Legal Name Better Not Younger Corp
- Total Equity Funding$3.5M (USD)
in 1 rounds
- Latest Funding Round$3.5M (USD), Series A
Nov 2022
Products & Services of Better Not Younger
Better Not Younger offers a comprehensive portfolio of products and services, including Lift Me Up Hair Thickener, Superpower™ Fortifying Hair & Scalp Serum, Wake Up Call Volumizing Shampoo, and Second Chance Hair, Face & Body Nourishing Oil.
Hair is lifted and thickened by this lightweight spray.
Hair is strengthened and thickened with this nourishing serum.
Volume is boosted in hair with this gentle shampoo.
Hair and skin are nourished by this lightweight oil.
Funding Insights of Better Not Younger
Better Not Younger has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.5 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Series A — $3.5M
- First Round $3.5M
(Nov 2022)
All 1 funding rounds of Better Not Younger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $3.5M | Series A | – | – | – |
People of Better Not Younger
2 people are tracked at Better Not Younger (2 in leadership).
| Name | Role | Group |
|---|---|---|
Sonsoles Gonzalez | Co-Founder & CEO | Leadership |
Cristina Dib Zuloaga | Director Of Brand Marketing | Leadership |
Complete people profiles for Better Not Younger
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Better Not Younger
2 dated milestones of Better Not Younger across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Better Not Younger is founded.
- Funding First funding round of $3.5M.
Competitors of Better Not Younger
Better Not Younger has 10 listed competitors in our database, 9 of them funded. They include Madison Reed, Glossier, Minimalist, Prose and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| madison-reed.com | 2013 | San Francisco, United States | $248.9M | 247 | Hair coloring kits are provided via an internet-first brand. | |
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| prose.com | 2017 | Brooklyn, United States | $32.35M | 233 | Customized organic hair care products are provided through subscriptions. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| getrevela.com | 2021 | Woburn, United States | $6.5M | 14 | Hair care products are offered through an internet-first brand. | |
| vegamour.com | 2017 | Los Angeles, United States | $80M | – | Natural hair care products are offered via an internet-first brand. | |
| bravosierra.com | 2019 | New York, United States | $38.2M | 231 | Multi-category beauty products are offered by an internet-first brand. | |
| modere.com | 2013 | Springville, United States | – | 525 | Personal care, wellness, and home care products are sold online. | |
| julep.com | 2007 | Seattle, United States | $65.75M | 4 | Julep is recognized as a fuss-free makeup brand. |
Detailed competitors of Better Not Younger
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Better Not Younger
The website of Better Not Younger (better-notyounger.com) receives about 56.6K visits a month.
- Monthly visits56.6K
▼ 16.6% vs previous month
Websites whose visitors overlap most with Better Not Younger. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hairlust.com | 100% | 98.4K | #428,798 | View details | |
benaturalgirl.com | benaturalgirl.com | 99% | – | – | – |
| goldielocks.com | 97% | 102.5K | #407,291 | View details | |
| numihair.com | 97% | 9.7K | #2,163,242 | View details | |
newtimeshair.com | newtimeshair.com | 95% | – | #468,593 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Better Not Younger
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Better Not Younger (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Better Not Younger
Better Not Younger was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Better Not Younger is headquartered in Doral, United States. It is registered at Doral, Florida, United States.
Sonsoles Gonzalez is the current CEO of Better Not Younger. They have also founded this company.
Better Not Younger is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Series A of $3.5M, raised on Nov 2022.
Hair care solutions are provided by Better Not Younger, targeting women with aging hair concerns such as thinning, lack of volume, dryness, frizz, and graying. Products including shampoos, conditioners, serums, and oils are developed to nourish and strengthen hair. The company focuses on the personal care sector, emphasizing clean, cruelty-free, and vegan formulations. Customized recommendations are facilitated through quizzes, and subscription options are made available for customer convenience.
Better Not Younger's top competitors include Madison Reed, Glossier and Prose.
Better Not Younger offers Lift Me Up Hair Thickener, Superpowerâ„¢ Fortifying Hair & Scalp Serum, Wake Up Call Volumizing Shampoo, and Second Chance Hair, Face & Body Nourishing Oil.
Better Not Younger operates through Better Not Younger Corp.