About Grüns
Grüns is a Healthcare company based in Stanford (United States) founded in 2023 by Chad Janis, and was acquired by Unilever in April 2026. Grüns is engaged in providing nutritional gummies for health support. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. Grüns has raised $10 million across 2 funding rounds from investors including Unilever. Its chief executive, as recorded, is Chad Janis. Its website gruns.co draws about 1.3 million monthly visits. Grüns offers products and services including Grüns Gummies and Grünny Smith Apple Gummies. Its focus areas include Consumer Goods, Health & Wellness and Nutritional Supplements. Its competitors include SmartyPants Vitamins and Create Wellness; 2 of its 2 listed competitors have raised funding.
Company details
Grüns is focused on delivering comprehensive nutritional solutions through gummies. These products are designed to address nutrient deficiencies with over 60 ingredients, supporting gut health, brain health, energy, and immunity. The company caters to both adults and kids, offering portable and convenient health products. Their gummies are manufactured in certified facilities in the U.S. and Canada, ensuring quality and safety. Grüns operates in the health and wellness sector, emphasizing vegan, gluten-free, and non-GMO ingredients.
Products & Services of Grüns
Grüns offers a comprehensive portfolio of products and services, including Grüns Gummies and Grünny Smith Apple Gummies.
Nutritional gummies are provided for comprehensive daily health support.
Limited-edition apple-flavored gummies are offered for nutritional support.
Apps and channels of Grüns
its YouTube channel Grüns has 952 subscribers and 7 videos.
Videos from Grüns
The most watched videos on Grüns's YouTube channel, Grüns (952 subscribers). Click a video to play it here.
More on Grüns.
Funding Insights of Grüns
Grüns has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 2
- Last Round Series A — $10M
- First Round $11.11M
(Aug 2024)
All 2 funding rounds of Grüns with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $10M | Series A | – | – | – |
| Aug 2024 | $11.11M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Grüns
Grüns has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Grüns
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- Complete investor list
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People of Grüns
16 people are tracked at Grüns (7 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Chad Janis | Founder & CEO | Leadership |
Jaime Petkanics | Chief People Officer | Leadership |
Connor Stastny | Chief Financial Officer | Leadership |
Bethany C. | Director Of Marketplaces | Leadership |
Matt C. | Head Of Operations & Finance | Leadership |
Christopher Dolan | Vp, Data | Leadership |
Jenna B. | Vp, Customer Experience | Leadership |
Jeremy Chong | Ui/ux Designer | Team |
Finity Jernigan | General Counsel | Team |
Shelby Ernst | Recruiter | Team |
Emma Lifer | Marketplace SEO & Merchandising Manager | Team |
Brian Kaufman | Sr. Manager, Finance & Strategy | Team |
AJ Musselman | CX Operations Manager | Team |
Adam Refai | Associate, Finance & Strategy | Team |
Kaylyn S. | Customer Experience & Training Coordinator | Team |
Emma Richard | Bizops Associate | Team |
Complete people profiles for Grüns
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Grüns
4 dated milestones of Grüns across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Grüns is founded.
- Funding First funding round of $11.1M.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by Unilever.
Competitors of Grüns
Grüns has 2 listed competitors in our database, 2 of them funded. They include SmartyPants Vitamins and Create Wellness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartypantsvitamins.com | 2011 | Los Angeles, United States | $24.39M | 80 | Manufacturer & distributor of nutrition based gummy | |
| trycreate.co | 2022 | Chapel Hill, United States | $7.33M | Creatine monohydrate gummies are provided for muscle performance support. |
Detailed competitors of Grüns
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Grüns
The website of Grüns (gruns.co) receives about 1.3M visits a month and ranks #58,471 among all websites worldwide, #2,894 in Beauty and Cosmetics.
- Monthly visits1.3M
▲ 36.4% vs previous month
- Unique visitors384.3K
per month
- Global rank#58,471
among all websites
- Category rank#2,894
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit2.8
- Average visit1 min 51 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Grüns. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dailygem.com | dailygem.com | 100% | #803,315 | – | |
| bloomnu.com | 100% | 442.8K | #119,460 | View details | |
| timeline.com | 100% | 231.1K | #208,541 | View details | |
| seed.com | 99% | 1.4M | #48,711 | View details | |
| plantpeople.co | 98% | 106.8K | #303,422 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Grüns
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Grüns (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Frequently Asked Questions about Grüns
Grüns was founded in 2023 and raised its 1st funding round 1 year after it was founded.
Grüns is headquartered in Stanford, United States. It is registered at Stanford, California, United States.
Chad Janis is the CEO of Grüns, as recorded in our data. They have also founded this company.
Grüns is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $11.11M, raised on Aug 2024.
Grüns is focused on delivering comprehensive nutritional solutions through gummies. These products are designed to address nutrient deficiencies with over 60 ingredients, supporting gut health, brain health, energy, and immunity. The company caters to both adults and kids, offering portable and convenient health products. Their gummies are manufactured in certified facilities in the U.S. and Canada, ensuring quality and safety. Grüns operates in the health and wellness sector, emphasizing vegan, gluten-free, and non-GMO ingredients.
Grüns's top competitors include SmartyPants Vitamins and Create Wellness.
Grüns offers Grüns Gummies and Grünny Smith Apple Gummies.
Grüns has 1 investor. Key investors include Unilever.
Yes. Grüns was acquired by Unilever in April 2026.
The website of Grüns receives about 1.3 million visits a month and ranks #58,471 among all websites worldwide.