About Estrid
Estrid is a company based in Stockholm (Sweden) founded in 2019 by Ben Eliass, Amanda Westerbom, and Alan Aygun. Estrid has raised $17.72 million across 1 funding round from investors including Mattias Miksche, Josefin Landgard and Johan Blomqvist. Estrid offers products and services including Body Razor, Face Razor, Deodorant, and Shave Gel.
- Headquarter Stockholm, Sweden
- Founders Ben Eliass, Amanda Westerbom, Alan Aygun
- Stage Minicorn
- SectorsHealthcare
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website estrid.com
- Social LinkedIn X Facebook Instagram
- Legal Name Estrid Studios Ab
- Total Equity Funding$17.72M (USD)
in 1 rounds
- Latest Funding Round$17.72M (USD), Series B
Dec 2020
Products & Services of Estrid
Estrid offers a comprehensive portfolio of products and services, including Body Razor, Face Razor, Deodorant, and Shave Gel.
Subscription-based tool for body hair removal and smooth skin.
Razor optimized for facial hair with durable blades.
Refillable antiperspirant for daily odor control.
Product for enhancing shaving comfort and skin protection.
Funding Insights of Estrid
Estrid has successfully raised a total of $17.72M through 1 strategic funding round. The most recent funding activity was a Series B round of $17.72 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.72M
- Total Rounds 1
- Last Round Series B — $17.72M
- First Round $17.72M
(Dec 2020)
- Investors Count 3
All 1 funding rounds of Estrid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $17.72M | Series B | $100M | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2020 | $100M | •••••••• |
Last known valuation $100M (Dec 2020). 3 investors in total: 0 institutional and 3 angel.
Investors in Estrid
Estrid has secured backing from 3 investors, including angel investors. Prominent investors backing the company include Mattias Miksche, Josefin Landgard and Johan Blomqvist.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MM Mattias Miksche | Angel investor, co-founder of Dreamler, active in Indian startup ecosystem | – | unknown_bd1017828d204f658 | - |
JL Josefin Landgard | - | – | unknown_0ca0ebcde9ef4c2e8 | - |
JB Johan Blomqvist | - | – | unknown_69d447fdfc77487f8 | - |
Investor details for Estrid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Estrid
27 people are tracked at Estrid (16 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Ben Eliass | Co-Founder & CEO | Leadership |
Amanda Westerbom | Co-Founder | Leadership |
Alan Aygun | Co-Founder | Leadership |
Caroline Borelius | Head of Brand Marketing | Leadership |
Nadia Kandil | Shareholder. Creative Director Special Projects. | Leadership |
Ryan W. | Chief Product Officer | Leadership |
Tuğba Sebastian | Head of Partnerships (Consultant) | Leadership |
Emma Tranarp Mann | Head of Supply Chain | Leadership |
Emily Thalheimer | Head Of Customer Experience | Leadership |
Divya Jain | Chief Financial Officer | Leadership |
Caroline Hansson | Director New Brands & Products | Leadership |
William McCarron | Chief Commercial Officer | Leadership |
Lindsey Manas | Head Of Product Innovation | Leadership |
Eleanor Gulrajani | Head Of Fp&a | Leadership |
Gillian Birrell | Global Sales Director | Leadership |
Moa Sandström Estmalm | Head of Ecom & Retention | Leadership |
Vivienne H. | B2b Supply Chain Coordinator | Team |
Louise Jorge | Estrid Brand Ambassador | Empowering Shaving Experiences | Team |
Georgie Spillane | Senior Key Account Manager - UK & NL | Team |
Flora Jetha | Senior Affiliates And Partnerships Manager | Team |
7 more people are available in the full profile.
Complete people profiles for Estrid
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Estrid
3 dated milestones of Estrid across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Estrid is founded.
- Funding First funding round of $17.7M.
- Milestone Reaches Minicorn status.
Web traffic of Estrid
The website of Estrid (estrid.com) receives about 216.5K visits a month and ranks #148,468 among all websites worldwide, #7,721 in Fashion and Apparel.
- Monthly visits216.5K
▲ 7.6% vs previous month
- Unique visitors86.9K
per month
- Global rank#148,468
among all websites
- Category rank#7,721
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit6.1
- Average visit2 min 07 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Estrid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
uzbira.pl | uzbira.pl | 100% | – | #1,058,109 | – |
wilkinsonsword.de | wilkinsonsword.de | 93% | – | #1,089,729 | – |
geekay.com | geekay.com | 74% | – | #107,943 | – |
| knix.com | 74% | 728.9K | #52,815 | View details | |
spokojnyumysl.pl | spokojnyumysl.pl | 62% | – | #3,535,658 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Estrid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Estrid
Complete news archive for Estrid
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Estrid
10 companies that operate in the same segment as Estrid (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Estrid
Estrid was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Estrid is headquartered in Stockholm, Sweden.
Ben Eliass is the current CEO of Estrid. They have also founded this company.
Estrid is a funded company, having raised a total of $17.72M across 1 funding round to date. The company's 1st funding round was a Series B of $17.72M, raised on Dec 2020.
Estrid was founded in 2019 in Stockholm, Sweden, as an internet-first brand focused on hair removal products for women. Razors are offered alongside starter kits that include a handle, holder, and two five-blade cartridges. Products are also available on a subscription basis to support ongoing customer needs in the personal care sector. Operations are centered online, with distribution handled through the companys domain.
Estrid offers Body Razor, Face Razor, Deodorant, and Shave Gel.
Estrid has 3 investors. Key investors include Mattias Miksche, Josefin Landgard, and Johan Blomqvist.
The valuation of Estrid is $100M as of Dec 2020.
Estrid operates through Estrid Studios Ab.
The website of Estrid receives about 217 thousand visits a month and ranks #148,468 among all websites worldwide.