About Estrolo
Estrolo is a Retail company based in Hyderabad (India) founded in 2016 by Rakesh Gupta. Multi-category mens apparel is offered via an online platform. Estrolo has raised $400 thousand across 1 funding round from investors including Varun Aggarwal. Its Indian entity With Ease Technologies India Private Limited reported revenue of ₹2.03 Cr. Its focus areas include Social Commerce, Community Based Shopping Platforms, Diversified and Consumer. Its competitors include Bewakoof, CityMall and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Estrolo was founded in 2016 and is based in Hyderabad, India. Operations focus on e-commerce in the apparel sector, where multi-category clothing for men is provided. The catalog encompasses items such as shirts, t-shirts, jeans, and chinos. Distribution occurs primarily through the internet-first model, targeting male consumers in the region.
- Headquarters Hyderabad, India
- Founders Rakesh Gupta
- SectorsRetail
- Email••••••••
- Website estrolo.com
- Social LinkedIn X Facebook
- Legal Name With Ease Technologies India Private Limited
- Date of Incorporation 05 Jun, 2015
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹2.03 Cr
FY 2025 · +121% YoY
- Net Profit₹42.3 Lakh
FY 2025 · 21% margin
- EBITDA₹53.7 Lakh
FY 2025 · 26% margin
- Total Equity Funding$400K (USD)
in 1 rounds
- Latest Funding Round$400K (USD), Angel Round
Feb 2016
Associated legal entities of Estrolo
Estrolo is associated with 2 registered companies on The Company Check; the primary company is With Ease Technologies India Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| With Ease Technologies India Private Limited CIN U85490TG2015PTC099230 | Active | 05 Jun 2015 | Hyderabad, Telangana | ₹2.0 Cr | 2 | View details | |
| Loestro Advisors Llp CIN AAL-5102 | Active | 26 Dec 2017 | Hyderabad, Telangana | ₹1.7 Cr | 2 | View details |
Funding Insights of Estrolo
Estrolo has successfully raised a total of $400K through 1 strategic funding round. The most recent funding activity was a Angel Round of $400 thousand completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $400,000
- Total Rounds 1
- Last Round Angel Round — $400,000
- First Round $400,000
(Feb 2016)
- Investors Count 1
All 1 funding rounds of Estrolo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $400,000 | Angel Round | – | – |
1 investors in total: 0 institutional and 1 angel.
Investors in Estrolo
Estrolo has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Varun Aggarwal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VA Varun Aggarwal | Co-founder of Aspiring Minds, active angel investor in Indian startups | unknown_89e183e2542d415a9 |
Investor details for Estrolo
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Board of directors of With Ease Technologies India Private Limited (Estrolo)
With Ease Technologies India Private Limited is the primary company behind Estrolo. The boards of the 2 registered companies of Estrolo currently have 2 directors; the longest-serving is Rakesh Gupta, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rakesh Gupta DIN 07190857 | Designated Partner | 26 Dec 2017 | 8 yrs 10 mo | Loestro Advisors Llp, With Ease Technologies India Private Limited |
| Sumit Handa DIN 07191204 | Designated Partner | 26 Dec 2017 | 8 yrs 10 mo | Loestro Advisors Llp, With Ease Technologies India Private Limited |
People of Estrolo
1 people are tracked at Estrolo (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for Estrolo
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Financials of Estrolo
Figures of With Ease Technologies India Private Limited, the primary company behind Estrolo, for FY 2025. Revenue was ₹2.03 Cr (+121% year on year). Net profit was ₹42.3 Lakh (21% margin). EBITDA was ₹53.7 Lakh (26% margin). Revenue has grown at a compounded annual rate of +29% over three years and -15% over five years.
- ₹2.03 CrRevenue · FY 2025 · +121% YoY
- ₹42.3 LakhNet profit · 21% margin
- ₹53.7 LakhEBITDA · 26% margin
- ₹13 LakhPaid-up capital
- +29%Revenue CAGR, 3 years
- -15%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of With Ease Technologies India Private Limited are on its company page.
Detailed financial statements for Estrolo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Estrolo
2 dated milestones of Estrolo, from founding to its latest funding, stage changes and deals.
- Founded Estrolo is founded.
- Funding First funding round of $400K.
Competitors of Estrolo
Estrolo has 3 listed competitors in our database, 3 of them funded. They include Bewakoof, CityMall and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| citymall.live | 2019 | Gurugram, India | $153.38M | 1,597 | Multi-category products are retailed online by CityMall. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Estrolo
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Estrolo (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Related news about Estrolo
Complete news archive for Estrolo
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Frequently Asked Questions about Estrolo
Estrolo was founded in 2016.
Estrolo is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Estrolo is a funded company, having raised a total of $400K across 1 funding round to date. The company's 1st funding round was a Angel Round of $400K, raised on Feb 2016.
The primary company behind Estrolo, With Ease Technologies India Private Limited, reported revenue of ₹2.03 Cr for FY 2025, up 121% year on year.
Estrolo was founded in 2016 and is based in Hyderabad, India. Operations focus on e-commerce in the apparel sector, where multi-category clothing for men is provided. The catalog encompasses items such as shirts, t-shirts, jeans, and chinos. Distribution occurs primarily through the internet-first model, targeting male consumers in the region.
Estrolo has 1 investor. Key investors include Varun Aggarwal.
Estrolo is associated with 2 legal entities: With Ease Technologies India Private Limited, Loestro Advisors Llp.
The legal entities of Estrolo currently have 2 directors, including Rakesh Gupta, Sumit Handa.