ET Medialabs

Delhi, India Founded: 2013 • Age: 13 yrs Acquired By McKinsey
ET Medialabs is recognized as a leader in customer-centric digital marketing.
Annual revenue $6.0M Latest available
Total funding - Funding intelligence
Employees 64 Tracked headcount
Investors 1 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About ET Medialabs

ET Medialabs is a company based in Delhi (India) founded in 2013 by Amitek Sinha, Raghav Kansal, and Rajeev Garg was acquired by McKinsey in March 2025. It operates as a Professional Services. The company has 64 employees as of April 06, 2024. ET Medialabs offers products and services including Performance Marketing and Analytics Solutions. ET Medialabs operates in a competitive market with competitors including Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign, among others.

  • Headquarter Delhi, India
  • Employees 64 as on 06 Apr, 2024
  • Founders Amitek Sinha, Raghav Kansal, Rajeev Garg
  • Sectors
    Technology
    Media & Entertainment
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Et Medialabs Private Limited
  • Date of Incorporation 25 May, 2013
  • Jurisdiction South West Delhi, Delhi, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $6.04 M (USD)
    78.75
    as on Mar 31, 2023
  • Net Profit
    $369.07 K (USD)
    262.47
    as on Mar 31, 2023
  • EBITDA
    $449.66 K (USD)
    34.51
    as on Mar 31, 2023
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    64

    as on Apr 06, 2024

  • Acquired by
    McKinsey

    (Mar 06, 2025)

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Products & Services of ET Medialabs

ET Medialabs offers a comprehensive portfolio of products and services, including Performance Marketing and Analytics Solutions.

Product name locked
Category locked
Primary

Performance marketing services are provided for optimized ad spend.

Product name locked
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Analytics solutions are offered to enhance campaign impact time.

People of ET Medialabs

Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Ayush Pateriya
Senior Manager - Client Success
People
Aakansha Roy
Executive Digital Strategy & Branding Communication
People
Prakash Pathak
Growth And Business Development
People
Satish Sharma
CMO & Organic Growth Head

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Funding Insights of ET Medialabs

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Detailed funding history for ET Medialabs

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Investors in ET Medialabs

ET Medialabs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McKinsey.

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Institutional
Investor Description Founded Year Domain Location
Global management consulting is provided to businesses and governments.
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Investor details for ET Medialabs

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Investments & Acquisitions by ET Medialabs

Investments
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Investment portfolio details for ET Medialabs

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Financial Statements - ET Medialabs

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Detailed financials for ET Medialabs

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Et Medialabs Comparisons

ET Medialabs Primary company
Description
ET Medialabs is recognized as a leader in customer-centric d...
Location
Delhi, India
Founded Year
2013
Annual Revenue
$6.04 M (USD)
Net Profit
$369.07 K (USD)
EBITDA
$449.66 K (USD)
Employees
64
As of 2024
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Peer comparison for ET Medialabs

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Competitors of ET Medialabs

ET Medialabs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adobe, HubSpot, Sprinklr, SEMrush and ActiveCampaign, among others.

Company Name Domain Founded year HQ Location Description
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AI-powered platform manages marketing creatives and customer journeys.
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Provider of AI-powered customer relationship management software
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Cloud-based customer experience management software is provided for brands.
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Cloud-based marketing platform for businesses
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Sales, CRM, and email marketing automation software is provided.
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Cloud-based software for mobile marketing analytics is provided.
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Detailed competitors of ET Medialabs

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Latest news on Et Medialabs

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Complete news archive for ET Medialabs

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Frequently Asked Questions about ET Medialabs

ET Medialabs was founded in 2013.

ET Medialabs is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

Raghav Kansal is the current CEO of ET Medialabs. They have also founded this company.

As of Apr 06, 2024, the latest employee count at ET Medialabs is 64.

Annual revenue of ET Medialabs is $6.04M as on Mar 31, 2023.

ET Medialabs is engaged in providing performance marketing and analytics services. The company operates primarily in the digital marketing sector, focusing on customer-centric strategies. Solutions offered include optimization of marketing spend, reduction of ad waste, and enhancement of campaign impact time. Expertise is applied across various industries, supporting scale-ups, unicorns, and multinationals. The integration with McKinsey is aimed at scaling global impact through advanced digital marketing operations and technology capabilities.

ET Medialabs's top competitors include HubSpot, Adobe and SEMrush.

ET Medialabs offers Performance Marketing and Analytics Solutions.

ET Medialabs has 1 investor. Key investors include McKinsey.

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