About ET Medialabs
ET Medialabs is a Technology company based in Delhi (India) founded in 2013 by Amitek Sinha, Raghav Kansal, and Rajeev Garg, and was acquired by McKinsey in March 2025. ET Medialabs is recognized as a leader in customer-centric digital marketing. It operates on a Professional Services model in Technology and Media & Entertainment sectors. The company has 64 employees. Its chief executive, as recorded, is Raghav Kansal. Its Indian entity Et Medialabs Private Limited reported revenue of ₹73.43 Cr. ET Medialabs offers products and services including Performance Marketing and Analytics Solutions. Its focus areas include Marketing, Digital Marketing and Performance Marketing.
Company details
ET Medialabs is engaged in providing performance marketing and analytics services. The company operates primarily in the digital marketing sector, focusing on customer-centric strategies. Solutions offered include optimization of marketing spend, reduction of ad waste, and enhancement of campaign impact time. Expertise is applied across various industries, supporting scale-ups, unicorns, and multinationals. The integration with McKinsey is aimed at scaling global impact through advanced digital marketing operations and technology capabilities.
- Headquarters Delhi, India
- Employees 64
- Founders Amitek Sinha, Raghav Kansal, Rajeev Garg
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website etmedialabs.com
- Social LinkedIn Facebook
- Acquired by McKinsey (Mar 2025)
- Legal Name Et Medialabs Private Limited
- Date of Incorporation 25 May, 2013
- Jurisdiction Delhi, India
Associated legal entities of ET Medialabs
ET Medialabs is associated with 2 registered companies on The Company Check; the primary company is Et Medialabs Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Et Medialabs Private Limited CIN U72900DL2013PTC252745 | Active | 25 May 2013 | Delhi, Delhi | ₹73.4 Cr | 64 | 4 | View details |
| Opes Endeavor Llp CIN AAR-4141 | Active | 25 Dec 2019 | Noida, Uttar Pradesh | 2 | View details |
Products & Services of ET Medialabs
ET Medialabs offers a comprehensive portfolio of products and services, including Performance Marketing and Analytics Solutions.
Performance marketing services are provided for optimized ad spend.
Analytics solutions are offered to enhance campaign impact time.
Investors in ET Medialabs
ET Medialabs has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McKinsey.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global management consulting is provided to businesses and governments. | 1926 | mckinsey.com | New York, United States |
Investor details for ET Medialabs
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Board of directors of Et Medialabs Private Limited (ET Medialabs)
Et Medialabs Private Limited is the primary company behind ET Medialabs. The boards of the 2 registered companies of ET Medialabs currently have 6 directors; the longest-serving is Naresh Kumar Kansal, appointed in 2019. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Naresh Kumar Kansal DIN 08649435 | Designated Partner | 25 Dec 2019 | 6 yrs 10 mo | Opes Endeavor Llp |
| Keshav Kansal DIN 10778159 | Designated Partner | 05 Sep 2024 | 2 yrs 1 mo | Opes Endeavor Llp |
| Dorte Landwehr DIN 00801106 | Director | 28 Feb 2025 | 1 yr 8 mo | Et Medialabs Private Limited |
| Kumar Paul Sudipto DIN 11068621 | Director | 05 May 2025 | 1 yr 6 mo | Et Medialabs Private Limited |
| Aakash Gupta DIN 11520088 | Additional Director | 11 Feb 2026 | 8 mo | Et Medialabs Private Limited |
| Vijay Agrawal DIN 11519205 | Additional Director | 11 Feb 2026 | 8 mo | Et Medialabs Private Limited |
People of ET Medialabs
19 people are tracked at ET Medialabs (7 in leadership, 12 in team); the tracked headcount is 64.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership | |
| Co-Founder & CCO | Leadership | |
Satish Sharma | CMO & Organic Growth Head | Leadership |
Vikas Singh | Head Of Operations & Training | Leadership |
Rajeev G. | Co-founder And CCO | Leadership |
Naman Jain | Vice President - Digital Marketing & Client Success | Leadership |
Ayush Pateriya | Senior Manager - Client Success | Team |
Aakansha Roy | Executive Digital Strategy & Branding Communication | Team |
Bangaly Dansokho | Business Professional | Team |
Prakash Pathak | Growth And Business Development | Team |
Sujith Raju Ambati | Senior Manager - Client Success | Team |
Khushboo Mittal | Digital Operations Executive | Team |
Eyaz Ahmad | Digital Operation Executive | Team |
Aisha Ahmad | Senior Manager - Client Success | Team |
Lakshmi Priya | Human Resources Intern | Team |
Kartik Sharma | Manager, Performance Marketing | Client Success | Team |
Mohammed Faizan Shakir | Finance Manager | Team |
Gaurang Vij | Team Lead | Team |
Complete people profiles for ET Medialabs
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Financials of ET Medialabs
Figures of Et Medialabs Private Limited, the primary company behind ET Medialabs, for FY 2025. Revenue was ₹73.43 Cr (+9% year on year). Net loss was -₹2.65 Cr (-4% margin). EBITDA was -₹2.39 Cr (-3% margin). Revenue has grown at a compounded annual rate of +38% over three years and +64% over five years.
- ₹73.43 CrRevenue · FY 2025 · +9% YoY
- -₹2.65 CrNet loss · -4% margin
- -₹2.39 CrEBITDA · -3% margin
- ₹76,000Paid-up capital
- 64Employees (provident fund records)
- +38%Revenue CAGR, 3 years
- +64%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Et Medialabs Private Limited are on its company page.
Detailed financial statements for ET Medialabs
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of ET Medialabs
2 dated milestones of ET Medialabs across 12 years, from founding to its latest funding, stage changes and deals.
- Founded ET Medialabs is founded.
- Exit Acquired by McKinsey.
Web traffic of ET Medialabs
Websites that share an audience with ET Medialabs (etmedialabs.com).
Websites whose visitors overlap most with ET Medialabs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| linkedin.com | 100% | 1.9B | #18 | View details | |
| instagram.com | 98% | 7.1B | #4 | View details | |
| google.com | 96% | 85.8B | #1 | View details | |
| socialsamosa.com | 91% | 100.2K | #348,502 | View details | |
| zoho.com | 91% | #415 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for ET Medialabs
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Related news about Et Medialabs
Complete news archive for ET Medialabs
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Frequently Asked Questions about ET Medialabs
ET Medialabs was founded in 2013.
ET Medialabs is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Raghav Kansal is the CEO of ET Medialabs, as recorded in our data. They have also founded this company.
ET Medialabs has 64 employees.
The primary company behind ET Medialabs, Et Medialabs Private Limited, reported revenue of ₹73.43 Cr for FY 2025, up 9% year on year.
ET Medialabs is engaged in providing performance marketing and analytics services. The company operates primarily in the digital marketing sector, focusing on customer-centric strategies. Solutions offered include optimization of marketing spend, reduction of ad waste, and enhancement of campaign impact time. Expertise is applied across various industries, supporting scale-ups, unicorns, and multinationals. The integration with McKinsey is aimed at scaling global impact through advanced digital marketing operations and technology capabilities.
ET Medialabs offers Performance Marketing and Analytics Solutions.
ET Medialabs has 1 investor. Key investors include McKinsey.
ET Medialabs is associated with 2 legal entities: Et Medialabs Private Limited, Opes Endeavor Llp.
Yes. ET Medialabs was acquired by McKinsey in March 2025.
The legal entities of ET Medialabs currently have 6 directors, including Naresh Kumar Kansal, Keshav Kansal, Dorte Landwehr and others.