Ethoca

Toronto, Canada Founded: 2005 • Age: 21 yrs Acquired By Mastercard
Fraud protection solutions for omnichannel retailers
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About Ethoca

Ethoca is a company based in Toronto (Canada) founded in 2005 was acquired by Mastercard in March 2019.. Ethoca has raised $45 million across 1 funding round from investors including Mogo, Mastercard and Spectrum Equity. Ethoca offers products and services including Ethoca Consumer Clarity, Ethoca Alerts, and Fraud Insights for Merchants. Ethoca operates in a competitive market with competitors including Quantexa, ComplyAdvantage, Riskified, Signifyd and Entrust, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Retail
    Industrial Goods & Manufacturing Technology Financial Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems
Technology → Artificial Intelligence & Machine Learning
Retail → E-Commerce Technology & Services
Financial Services → FinTech & Digital Finance
Technology → Cybersecurity & Privacy Solutions
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $45 M (USD)

    in 1 rounds

  • Latest Funding Round
    $45 M (USD), Private Equity Round

    Jul 16, 2015

  • Investors
    Mogo

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    Mastercard

    (Mar 12, 2019)

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Products & Services of Ethoca

Ethoca offers a comprehensive portfolio of products and services, including Ethoca Consumer Clarity, Ethoca Alerts, and Fraud Insights for Merchants. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers purchase details to issuers for reducing disputes and fraud.

Shares real-time fraud data for quick merchant responses and prevention.

Provides fraud and chargeback data views for proactive business actions.

People of Ethoca
Headcount 50-200
Employee Profiles 25
Employee Profiles
People
Sat Suri
Channel Partner Acquisition - North America
People
Jillian Saboe
Market Development
People
Gaurav Mittal
Chief Executive Officer & Executive Vice President
People
Stefan Bishop
SVP Global Head Sales & BD

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Funding Insights of Ethoca

Ethoca has successfully raised a total of $45M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $45 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Private Equity Round — $45.0M
  • First Round

    (16 Jul 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2015 Amount Private Equity Round - Ethoca Valuation Spectrum Equity
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ethoca

Ethoca has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Mogo, Mastercard and Spectrum Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth equity investments and partnerships in finance and related sectors.
Founded Year Domain Location
Venture capital is invested in FinTech sectors by the firm.
Founded Year Domain Location
Personal loans and lines of credit are provided by Mogo.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ethoca

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ethoca

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ethoca Comparisons

Employees
+
Add Comparison
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Competitors of Ethoca

Ethoca operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Quantexa, ComplyAdvantage, Riskified, Signifyd and Entrust, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-powered data and decision intelligence solutions are provided for businesses.
domain founded_year HQ Location
Cloud-based anti-money laundering solutions are provided for compliance.
domain founded_year HQ Location
AI-based fraud prevention for e-commerce payments is provided.
domain founded_year HQ Location
Provider of fraud prevention and payment validation for online retailers
domain founded_year HQ Location
Provider of digital identity management solutions
domain founded_year HQ Location
Mobile platform offering credit cards
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ethoca

Frequently Asked Questions about Ethoca

When was Ethoca founded?

Ethoca was founded in 2005 and raised its 1st funding round 10 years after it was founded.

Where is Ethoca located?

Ethoca is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is Ethoca a funded company?

Ethoca is a funded company, having raised a total of $45M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $45M, raised on Jul 16, 2015.

What does Ethoca do?

Ethoca provides fraud protection solutions for omnichannel retailers. Its online platform is a network for card issuers and merchants to connect and work cooperatively outside the payment network. It connects card issuers to online merchants to stop fraud that slips through their defenses and recapture lost revenues. Ethoca helps prevent chargebacks and reduce CNP fraud by closing the information gap between the card issuers and merchants, making this valuable information securely available in real-time. Its direct-from-source card issuer data is used by merchants to stop the fulfillment of goods and services tied to fraudulent accounts on orders they are actively processing. It allows issuers to significantly reduce the time it takes to recover card-not-present fraud and customer disputes from days to hours, reduce overall chargeback volumes, improve customer satisfaction scores and reduce customer complaints.

Who are the top competitors of Ethoca?

Ethoca's top competitors include ComplyAdvantage, Riskified and Quantexa.

What products or services does Ethoca offer?

Ethoca offers Ethoca Consumer Clarity, Ethoca Alerts, and Fraud Insights for Merchants.

Who are Ethoca's investors?

Ethoca has 4 investors. Key investors include Mogo, Mastercard, Spectrum Equity, and Pivot Investment Partners.

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