About Ethos
Ethos is a Financial Services company based in San Francisco (United States) founded in 2016 by Lingke Wang and Peter Colis. It operates as an online life insurance platform is operated for individual coverage needs. It operates on a Commission-Based and Direct-to-Consumer (D2C) model. Ethos has raised $408.5 million across 8 funding rounds from investors including Goldman Sachs, SVB and Accel. The company has 110 employees. Ethos has completed 1 acquisition, including Ethos Life. Ethos was last valued at $2.7 billion in July 2021. Its chief executive is Peter Colis. Its website ethoslife.com draws about 722 thousand monthly visits. Ethos offers products and services including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools. Its focus areas include Insurance and Life Insurance. Its legal entity is Ethos Technologies Inc. Its competitors include Bestow, Ladder, Fabric, Avibra and Dayforward and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Ethos is established as a leading provider of online life insurance, specializing in no-medical-exam policies and instant coverage. Services are offered in term life and guaranteed issue whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additional estate planning tools, including free wills and trusts, are provided. The company operates in the financial services sector, focusing on accessible and fast insurance solutions through a proprietary underwriting engine.
- Headquarters San Francisco, United States
- Employees 110
- Founders Lingke Wang, Peter Colis
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website ethoslife.com
- Social LinkedIn X Facebook Instagram
- Legal Name Ethos Technologies Inc.
- Total Equity Funding$408.5M (USD)
in 8 rounds
- Latest Funding Round$100M (USD), Series D
Jul 2021
- InvestorsGoldman Sachs
& 16 more
- Employee Count110
- Investments & Acquisitions
Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online tools for wills and trusts are made available.
Funding Insights of Ethos
Ethos has successfully raised a total of $408.5M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $408.5M
- Total Rounds 8
- Last Round Series D — $100M
- Investors Count 17
All 8 funding rounds of Ethos with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $100M | Series D | $2.7B | SoftBank Vision Fund | |
| May 2021 | $202M | Series D | $2B | General Catalyst | |
| Sep 2019 | $60M | Series C | $••••• | Google Ventures | |
| Oct 2018 | – | Debt – Conventional | – | – | |
| Oct 2018 | $35M | Series B | – | Accel | |
| Jun 2018 | $11.5M | Series A | – | Sequoia Capital | |
| Jun 2018 | – | Debt – Conventional | – | – | |
| Jun 2018 | – | Seed | – | Peterson Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $2.7B | •••••••• |
| May 2021 | $2B | •••••••• |
| Sep 2019 | $••••• | •••••••• |
Full valuation and stage history of Ethos
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.7B (Jul 2021). 17 investors in total: 15 institutional and 2 angel.
Investors in Ethos
Ethos has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Goldman Sachs, SVB and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Corporate backed venture capital fund investing in multiple sectors | – | gv.com | Mountain View, United States | |
Growth equity is provided to private internet and software companies. | – | gladebrookcapital.com | Greenwich, United States | |
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Roc Nation is engaged in music and sports management. | – | arrive.co | New York, USA | |
- | – | smithfamilycircle.com | - | |
Seed-stage investments in US tech and offline companies are targeted. | 2003 | petersonpartners.com | Salt Lake City, United States |
Investor details for Ethos
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People of Ethos
145 people are tracked at Ethos (41 in leadership, 7 in board & advisors, 97 in team); the tracked headcount is 110.
| Name | Role | Group |
|---|---|---|
Lingke Wang | Co-Founder & President | Leadership |
Peter Colis | Co-Founder & CEO | Leadership |
Troy Thompson | Chief Insurance Officer | Leadership |
Vipul Sharma | CTO | Leadership |
Brandt Kucharski | Chief Accounting Officer | Leadership |
Nick Fitzer | VP, Sales | Leadership |
Stelian Epure | VP, Enterprise Systems | Leadership |
Nichole Myers | Chief Underwriter | Leadership |
Ashish Bhatnagar | Head of Revenue Operations and Strategy | Leadership |
Brett Wilson | VP, Partner Operations | Leadership |
Brendan Paradis Falu | Director Of Underwriting Strategy | Leadership |
Laura Heeger | Chief Compliance Officer | Leadership |
Allyson Savage | Chief Of Staff/vp Communications | Leadership |
Ankur Mishra | Vp, Platform | Leadership |
Erin Lantz | Chief Revenue Officer | Leadership |
Kevin Chan | VP, Product, Partnerships & New Ventures | Leadership |
Chris Fioritto | VP, Insurance Products & Partnerships | Leadership |
Lorrisa May | Associate Director Of Marketing And Creative Strategy | Leadership |
Andrew Slade | Chief Of Staff, Strategy & Biz Ops | Leadership |
Vijay Ratnam | Managing Director, India | Leadership |
125 more people are available in the full profile.
Complete people profiles for Ethos
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Ethos
Ethos has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ethos Life.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online will planning and life insurance comparisons are facilitated. | tomorrow.me | Seattle, United States | 2015 | Jan 2022 | •••• |
Complete acquisition details for Ethos
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Timeline of Ethos
6 dated milestones of Ethos across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Ethos is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $100.0M.
- Acquisition Acquires Ethos Life.
Competitors of Ethos
Ethos has 9 listed competitors in our database, 7 of them funded. They include Bestow, Ladder, Fabric, Avibra and Dayforward, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bestow.com | 2016 | Dallas, United States | $140.61M | 218 | Online life insurance coverage is delivered via a digital platform. | |
| joinladder.com | 2015 | Austin, United States | $37.54M | – | Personalized fitness training plans are provided via an online platform. | |
| getfabric.com | 2015 | Tel Aviv, Israel | $336M | – | AI-based robots are provided for logistics micro-fulfillment operations. | |
| avibra.com | 2015 | Iselin, United States | $13.57M | 9 | App-based life insurance platform for consumers | |
| dayforward.com | 2020 | New York, United States | $45M | – | Life insurance is provided to guarantee income protection. | |
| ageasfederal.com | 2007 | Mumbai, India | – | 787 | Apps-based life insurance platform for individuals and businesses | |
| havenlife.com | 2014 | New York, United States | – | – | Term Life Insurance provider | |
| everydaylifeinsurance.com | 2018 | Boston, United States | $1.55M | – | Usage-based life insurance platform is offered to individuals. | |
| onuu.com | 2021 | Cedar Park, United States | $6.25M | – | Life insurance and financial services are provided online to individuals. |
Detailed competitors of Ethos
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Ethos
The website of Ethos (ethoslife.com) receives about 722.5K visits a month and ranks #64,367 among all websites worldwide, #4,053 in Insurance.
- Monthly visits722.5K
▲ 52.7% vs previous month
- Unique visitors191.4K
per month
- Global rank#64,367
among all websites
- Category rank#4,053
Finance · Insurance
- Bounce rate39%
- Pages per visit9.8
- Average visit5 min 38 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Ethos. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ethos.com | 100% | 906.7K | #57,599 | View details | |
aetnaseniorproducts.com | aetnaseniorproducts.com | 87% | – | #63,251 | – |
insuranceapplication.com | insuranceapplication.com | 85% | – | #142,959 | – |
| mutualofomaha.com | 85% | 2.6M | #17,591 | View details | |
americanamicable.com | americanamicable.com | 85% | – | #149,432 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ethos
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Top companies in Insurance Providers
10 companies that operate in the same segment as Ethos (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, Ile de France, France | USD 863.12 M | – | 1,606 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | – | 549 | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 640 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,908 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | USD 502.59 M | 31,422 |
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Frequently Asked Questions about Ethos
Ethos was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Ethos is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Peter Colis is the current CEO of Ethos. They have also founded this company.
Ethos is a funded company, having raised a total of $408.5M across 8 funding rounds to date.
Ethos has 110 employees.
Ethos is established as a leading provider of online life insurance, specializing in no-medical-exam policies and instant coverage. Services are offered in term life and guaranteed issue whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additional estate planning tools, including free wills and trusts, are provided. The company operates in the financial services sector, focusing on accessible and fast insurance solutions through a proprietary underwriting engine.
Ethos's top competitors include Bestow, Fabric and Dayforward.
Ethos offers Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools.
Ethos has made 1 acquisition, including Ethos Life.
Ethos has 17 investors. Key investors include Goldman Sachs, SVB, Accel, Leland Stanford Junior University, and Rocnation.
The valuation of Ethos is $2.7B as of Jul 2021.
Ethos operates through Ethos Technologies Inc..