About Ethos
Ethos is a company based in San Francisco (United States) founded in 2016 by Lingke Wang and Peter Colis. It operates as a Commission-Based, and Direct-to-Consumer (D2C). Ethos has raised $408.5 million across 8 funding rounds from investors including Goldman Sachs, SVB and Accel. The company has 110 employees as of December 31, 2020. Ethos has completed 1 acquisition, including Ethos Life. Ethos offers products and services including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools. Ethos operates in a competitive market with competitors including Bestow, Ladder, Fabric, Avibra and Dayforward, among others.
- Headquarter San Francisco, United States
- Employees 110 as on 31 Dec, 2020
- Founders Lingke Wang, Peter Colis
- Stage Unicorn
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Ethos Technologies Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$408.5 M (USD)
in 8 rounds
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Latest Funding Round
$100 M (USD), Series D
Jul 21, 2021
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Investors
Goldman Sachs
& 16 more
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Employee Count
110
as on Dec 31, 2020
- Investments & Acquisitions
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Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online tools for wills and trusts are made available.
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Software Development Team
46 people
Leadership Team
27 people
Sales and Marketing
10 people
Operations Team
10 people
Product Management Team
8 people
Senior Team
6 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
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Funding Insights of Ethos
Ethos has successfully raised a total of $408.5M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series D — $100.0M
- First Round First Round
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Series D - Ethos | Valuation | SoftBank Vision Fund | |
| May, 2021 | Amount | Series D - Ethos | Valuation | General Catalyst | |
| Sep, 2019 | Amount | Series C - Ethos | Valuation | Google Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ethos
Ethos has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Goldman Sachs, SVB and Accel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Founded Year | Domain | Location | |
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Investment and transformation services for entrepreneurs in technology and finance sectors.
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Founded Year | Domain | Location | |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ethos
Ethos has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ethos Life. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online will planning and life insurance comparisons are facilitated.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Ethos
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ethos Comparisons
Competitors of Ethos
Ethos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bestow, Ladder, Fabric, Avibra and Dayforward, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online life insurance coverage is delivered via a digital platform.
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| domain | founded_year | HQ Location |
Personalized fitness training plans are provided via an online platform.
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| domain | founded_year | HQ Location |
AI-based robots are provided for logistics micro-fulfillment operations.
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| domain | founded_year | HQ Location |
App-based life insurance platform for consumers
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| domain | founded_year | HQ Location |
Life insurance is provided to guarantee income protection.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ethos
Frequently Asked Questions about Ethos
When was Ethos founded?
Ethos was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Where is Ethos located?
Ethos is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Ethos?
Peter Colis is the current CEO of Ethos. They have also founded this company.
Is Ethos a funded company?
Ethos is a funded company, having raised a total of $408.5M across 8 funding rounds to date. The company's 1st funding round was a Series C of $60M, raised on Jun 01, 2018.
How many employees does Ethos have?
As of Dec 31, 2020, the latest employee count at Ethos is 110.
What does Ethos do?
Ethos is established as a leading provider of online life insurance, specializing in no-medical-exam policies and instant coverage. Services are offered in term life and guaranteed issue whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additional estate planning tools, including free wills and trusts, are provided. The company operates in the financial services sector, focusing on accessible and fast insurance solutions through a proprietary underwriting engine.
Who are the top competitors of Ethos?
Ethos's top competitors include Bestow, Fabric and Dayforward.
What products or services does Ethos offer?
Ethos offers Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools.
How many acquisitions has Ethos made?
Ethos has made 1 acquisition, including Ethos Life.
Who are Ethos's investors?
Ethos has 17 investors. Key investors include Goldman Sachs, SVB, Accel, Leland Stanford Junior University, and Rocnation.
What is Ethos's valuation?
The valuation of Ethos is $2.7B as of Jul 2021.
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