About Ethos
Ethos is a company based in San Francisco (United States) founded in 2016 by Lingke Wang and Peter Colis. It operates as a Commission-Based and Direct-to-Consumer (D2C). Ethos has raised $408.5 million across 8 funding rounds from investors including Goldman Sachs, SVB and Accel. The company has 110 employees as of December 31, 2020. Ethos has completed 1 acquisition, including Ethos Life. Ethos offers products and services including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools. Ethos operates in a competitive market with competitors including Bestow, Ladder, Fabric, Avibra and Dayforward, among others.
- Headquarter San Francisco, United States
- Employees 110 as on 31 Dec, 2020
- Founders Lingke Wang, Peter Colis
- Stage Unicorn
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Sectors
Financial Services
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Email
Locked
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Phone
Locked
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Website
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Social
Locked
- Legal Name Ethos Technologies Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$408.5 M (USD)
in 8 rounds
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Latest Funding Round
$100 M (USD), Series D
Jul 21, 2021
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Investors
Goldman Sachs
& 16 more
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Employee Count
110
as on Dec 31, 2020
- Investments & Acquisitions
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Products & Services of Ethos
Ethos offers a comprehensive portfolio of products and services, including Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools.
Term life insurance is offered for temporary coverage needs.
Whole life insurance is provided for permanent coverage solutions.
Online tools for wills and trusts are made available.
People of Ethos
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Software Development Team
46 people
Leadership Team
27 people
Sales and Marketing
10 people
Operations Team
10 people
Product Management Team
8 people
Senior Team
6 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
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Funding Insights of Ethos
Ethos has successfully raised a total of $408.5M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Ethos
Ethos has secured backing from 17 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Goldman Sachs, SVB and Accel.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Investment and transformation services for entrepreneurs in technology and finance sectors.
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Sequoia Capital is engaged in venture capital investments.
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Investor details for Ethos
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Ethos
Ethos has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ethos Life.
Investment portfolio details for Ethos
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Online will planning and life insurance comparisons are facilitated.
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Locked | Locked | 2015 | Locked |
Complete acquisition details for Ethos
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Ethos
Detailed financials for Ethos
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- Historical revenue
- Profit trends
- Statement rows
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Ethos Comparisons
Peer comparison for Ethos
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
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Competitors of Ethos
Ethos operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bestow, Ladder, Fabric, Avibra and Dayforward, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Online life insurance coverage is delivered via a digital platform.
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Personalized fitness training plans are provided via an online platform.
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AI-based robots are provided for logistics micro-fulfillment operations.
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App-based life insurance platform for consumers
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Life insurance is provided to guarantee income protection.
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Detailed competitors of Ethos
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Ethos
Complete news archive for Ethos
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Ethos
Ethos was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Ethos is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Peter Colis is the current CEO of Ethos. They have also founded this company.
Ethos is a funded company, having raised a total of $408.5M across 8 funding rounds to date.
As of Dec 31, 2020, the latest employee count at Ethos is 110.
Ethos is established as a leading provider of online life insurance, specializing in no-medical-exam policies and instant coverage. Services are offered in term life and guaranteed issue whole life insurance, catering to individuals aged 20-85 across 49 U.S. states. Additional estate planning tools, including free wills and trusts, are provided. The company operates in the financial services sector, focusing on accessible and fast insurance solutions through a proprietary underwriting engine.
Ethos's top competitors include Bestow, Fabric and Dayforward.
Ethos offers Term Life Insurance, Guaranteed Issue Whole Life Insurance, and Estate Planning Tools.
Ethos has made 1 acquisition, including Ethos Life.
Ethos has 17 investors. Key investors include Goldman Sachs, SVB, Accel, Leland Stanford Junior University, and Rocnation.
The valuation of Ethos is $2.7B as of Jul 2021.