About Ethos Life
Ethos Life is a company based in Seattle (United States) founded in 2015 was acquired by Ethos in January 2022. It operates as a Commission-Based, and Subscription Services. Ethos Life has raised $21.63 million across 6 funding rounds from investors including Ethos, Plug and Play Tech Center and Financial Health Network. Ethos Life offers products and services including Life Insurance and Wills & Trusts. Ethos Life operates in a competitive market with competitors including Tomorrow, Trust and Will, Vanilla, Cake and Luminary, among others.
- Headquarter Seattle, United States
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Sectors
Professional & Legal ServicesTechnology
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Phone
*********
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Website
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Social
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- Legal Name Ethos Technologies Inc.
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Products & Services of Ethos Life
Ethos Life offers a comprehensive portfolio of products and services, including Life Insurance and Wills & Trusts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Life insurance policies are offered for financial protection.
Estate planning tools are provided for asset distribution.
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Software Development Team
46 people
Leadership Team
27 people
Sales and Marketing
10 people
Operations Team
10 people
Product Management Team
8 people
Senior Team
6 people
Finance and Accounting
6 people
Human Resources and Administration
5 people
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Funding Insights of Ethos Life
Ethos Life has successfully raised a total of $21.63M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $8.91 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $8.9M
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First Round
First Round
(15 Jun 2017)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2019 | Amount | Series A - Ethos Life | Valuation |
investors |
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| Oct, 2018 | Amount | Series A - Ethos Life | Valuation |
investors |
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| Jul, 2018 | Amount | Series A - Ethos Life | Valuation | Sinai Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Ethos Life
Ethos Life has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ethos, Plug and Play Tech Center and Financial Health Network. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on fintech & insurtech sectors
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Founded Year | Domain | Location | |
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Investments in tech companies are made by Sinai Ventures.
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Founded Year | Domain | Location | |
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Startups are accelerated and invested in across multiple tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ethos Life
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ethos Life
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ethos Life Comparisons
Competitors of Ethos Life
Ethos Life operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tomorrow, Trust and Will, Vanilla, Cake and Luminary, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Carbon footprint of daily activities is tracked via mobile software.
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Legal will planning solutions are provided through a cloud-based platform.
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Solutions for estate planning are provided to investment advisors.
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Online platform that provides end of life planning
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Estate planning software is provided with AI-driven insights by Luminary.
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An automated system for digital storage and filing of financial documents.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ethos Life
Frequently Asked Questions about Ethos Life
When was Ethos Life founded?
Ethos Life was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Ethos Life located?
Ethos Life is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Ethos Life a funded company?
Ethos Life is a funded company, having raised a total of $21.63M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4.2M, raised on Jun 15, 2017.
What does Ethos Life do?
Ethos Life is involved in offering life insurance products and estate planning tools. Various types of life insurance, including term, whole, and universal life policies, are provided to ensure financial security for beneficiaries. Estate planning services, such as wills and trusts, are also offered to help clients manage asset distribution and guardianship. The company operates primarily in the financial services sector, focusing on insurance and planning solutions for individuals and families across the United States.
Who are the top competitors of Ethos Life?
Ethos Life's top competitors include Trust and Will, Vanilla and Luminary.
What products or services does Ethos Life offer?
Ethos Life offers Life Insurance and Wills & Trusts.
Who are Ethos Life's investors?
Ethos Life has 16 investors. Key investors include Ethos, Plug and Play Tech Center, Financial Health Network, NFP Venture, and Sinai Ventures.
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