About Ethos Life
Ethos Life is a Professional & Legal Services company based in Seattle (United States) founded in 2015, and was acquired by Ethos in January 2022. It operates as an online will planning and life insurance comparisons are facilitated. It operates on a Commission-Based and Subscription Services model in Professional & Legal Services and Technology sectors. Ethos Life has raised $21.63 million across 6 funding rounds from investors including Ethos, Plug and Play Tech Center and Financial Health Network. Ethos Life offers products and services including Life Insurance and Wills & Trusts. Its focus areas include Financial Services, Insurance and Life Insurance. Its legal entity is Ethos Technologies Inc. Its competitors include Tomorrow, Trust and Will, Vanilla, Cake and Luminary and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Ethos Life is involved in offering life insurance products and estate planning tools. Various types of life insurance, including term, whole, and universal life policies, are provided to ensure financial security for beneficiaries. Estate planning services, such as wills and trusts, are also offered to help clients manage asset distribution and guardianship. The company operates primarily in the financial services sector, focusing on insurance and planning solutions for individuals and families across the United States.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsProfessional & Legal ServicesTechnology
- Phone•••• ••••
- Website tomorrow.me
- Social LinkedIn Facebook Instagram
- Acquired by Ethos (Jan 2022)
- Legal Name Ethos Technologies Inc.
Products & Services of Ethos Life
Ethos Life offers a comprehensive portfolio of products and services, including Life Insurance and Wills & Trusts.
Life insurance policies are offered for financial protection.
Estate planning tools are provided for asset distribution.
Funding Insights of Ethos Life
Ethos Life has successfully raised a total of $21.63M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $8.91 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.63M
- Total Rounds 6
- Last Round Series A — $8.91M
- First Round $250,000
(Jun 2017)
- Investors Count 15
All 6 funding rounds of Ethos Life with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $8.91M | Series A | – | – | – |
| Oct 2018 | – | Series A | – | – | |
| Jul 2018 | $4.2M | Series A | – | Sinai Ventures | |
| Feb 2018 | $5.92M | Series A | – | – | – |
| Jul 2017 | $2.6M | Seed | – | – | |
| Jun 2017 | $250,000 | Grant | – | – |
16 investors in total: 15 institutional and 1 angel.
Investors in Ethos Life
Ethos Life has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ethos, Plug and Play Tech Center and Financial Health Network.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on fintech & insurtech sectors | – | nfpvf.com | Manhattan, United States | |
Investments in tech companies are made by Sinai Ventures. | – | sinaivc.com | New York, United States | |
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Venture capital firm investing in technology startups | – | mgv.vc | San Francisco, United States | |
Venture capital firm backed by Allianz Life Insurance | – | allianzlifeventures.com | Minneapolis, United States | |
Venture capital firm backed by Aflac Inc | – | aflacventures.com | Columbus, United States | |
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | – | maveron.com | - | |
PE firm investing in the US | – | echeloncapital.com | Montgomery, United States | |
Venture capital firm focused on financial sector | – | clocktowerventures.com | Santa Monica, United States | |
Flying Fish Ventures is focused on investing in AI and ML startups. | – | flyingfish.vc | Seattle, United States |
Investor details for Ethos Life
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Ethos Life
145 people are tracked at Ethos Life (41 in leadership, 7 in board & advisors, 97 in team).
| Name | Role | Group |
|---|---|---|
Troy Thompson | Chief Insurance Officer | Leadership |
Lingke Wang | Co-Founder & President | Leadership |
Peter Colis | Co-Founder & CEO | Leadership |
Vipul Sharma | CTO | Leadership |
Brandt Kucharski | Chief Accounting Officer | Leadership |
Nick Fitzer | VP, Sales | Leadership |
Stelian Epure | VP, Enterprise Systems | Leadership |
Nichole Myers | Chief Underwriter | Leadership |
Ashish Bhatnagar | Head of Revenue Operations and Strategy | Leadership |
Brett Wilson | VP, Partner Operations | Leadership |
Brendan Paradis Falu | Director Of Underwriting Strategy | Leadership |
Laura Heeger | Chief Compliance Officer | Leadership |
Allyson Savage | Chief Of Staff/vp Communications | Leadership |
Ankur Mishra | Vp, Platform | Leadership |
Erin Lantz | Chief Revenue Officer | Leadership |
Kevin Chan | VP, Product, Partnerships & New Ventures | Leadership |
Chris Fioritto | VP, Insurance Products & Partnerships | Leadership |
Lorrisa May | Associate Director Of Marketing And Creative Strategy | Leadership |
Andrew Slade | Chief Of Staff, Strategy & Biz Ops | Leadership |
Vijay Ratnam | Managing Director, India | Leadership |
125 more people are available in the full profile.
Complete people profiles for Ethos Life
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ethos Life
4 dated milestones of Ethos Life across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Ethos Life is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series A, of $8.9M.
- Exit Acquired by Ethos.
Competitors of Ethos Life
Ethos Life has 9 listed competitors in our database, 5 of them funded. They include Tomorrow, Trust and Will, Vanilla, Cake and Luminary, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tmrow.com | 2015 | Copenhagen, Denmark | – | 7 | Carbon footprint of daily activities is tracked via mobile software. | |
| trustandwill.com | 2017 | San Diego, United States | $69.01M | 87 | Legal will planning solutions are provided through a cloud-based platform. | |
| justvanilla.com | 2019 | Los Angeles, United States | $84.26M | – | Solutions for estate planning are provided to investment advisors. | |
| joincake.com | 2013 | Sudbury, United States | $5.05M | 10 | Online platform that provides end of life planning | |
| withluminary.com | 2022 | New York, United States | $9.5M | – | Estate planning software is provided with AI-driven insights by Luminary. | |
| filethis.com | 2010 | Mill Valley, United States | $9.9M | – | An automated system for digital storage and filing of financial documents. | |
| thepostage.com | 2019 | Houston, United States | – | 6 | Cloud-based legacy planning solutions are offered for enterprises. | |
| lifelegacy.io | 2020 | New York, United States | – | – | Online will planning software is provided for document management. | |
| receept.com | 2011 | Columbus, United States | – | – | Provides a technology platform to support electric vehicle operations and infrastructure. |
Detailed competitors of Ethos Life
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Ethos Life
Websites that share an audience with Ethos Life (tomorrow.me).
Websites whose visitors overlap most with Ethos Life. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ethos.com | 100% | 906.7K | #57,599 | View details |
Top companies in Legal Tech
10 companies that operate in the same segment as Ethos Life (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | 2,371 | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | 1,164 | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
Online legal services are offered to businesses and families. | 2008 | San Francisco, California, United States | USD 288.44 M | – | 482 | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 |
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Related news about Ethos Life
Complete news archive for Ethos Life
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Frequently Asked Questions about Ethos Life
Ethos Life was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Ethos Life is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Ethos Life is a funded company, having raised a total of $21.63M across 6 funding rounds to date. The company's 1st funding round was a Grant of $250K, raised on Jun 2017.
Ethos Life is involved in offering life insurance products and estate planning tools. Various types of life insurance, including term, whole, and universal life policies, are provided to ensure financial security for beneficiaries. Estate planning services, such as wills and trusts, are also offered to help clients manage asset distribution and guardianship. The company operates primarily in the financial services sector, focusing on insurance and planning solutions for individuals and families across the United States.
Ethos Life's top competitors include Trust and Will, Vanilla and Luminary.
Ethos Life offers Life Insurance and Wills & Trusts.
Ethos Life has 16 investors. Key investors include Ethos, Plug and Play Tech Center, Financial Health Network, NFP Venture, and Sinai Ventures.
Ethos Life operates through Ethos Technologies Inc..
Yes. Ethos Life was acquired by Ethos in January 2022.