Cake

Sudbury, United States Founded: 2013 • Age: 13 yrs
Online platform that provides end of life planning
Annual revenue - Latest available
Total funding $5.0M 2 rounds
Employees 10 Tracked headcount
Investors 13 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Cake

Cake is a company based in Sudbury (United States) founded in 2013. Cake has raised $5.05 million across 2 funding rounds from investors including Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures. The company has 10 employees as of December 31, 2021. Cake operates in a competitive market with competitors including Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others.

  • Headquarter Sudbury, United States
  • Employees 10 as on 31 Dec, 2021
  • Sectors
    Professional & Legal Services
    Media & Entertainment Business Services Technology
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name My Exit Strategy, Inc
Operational Areas
Professional & Legal Services → Legal Technology Services Unlock Sub-Sector Unlock Segment
Media & Entertainment → Digital Media, Publishing & Broadcasting Unlock Sub-Sector Unlock Segment
Business Services → Event, Translation & Local Services Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.05 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.7 M (USD), Seed

    Jul 21, 2021

  • Investors
  • Employee Count
    10

    as on Dec 31, 2021

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People of Cake

Headcount 10-50
Employee Profiles 2
Board Members and Advisors 6
Employee Profiles
People
Rich Evans
VP, Business Development

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Board Members and Advisors
people
Ira Byock
Advisor
people
BJ Miller
Advisor
people
Shoshana Ungerleider
Advisor
people
Alua Arthur
Advisor

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Funding Insights of Cake

Cake has successfully raised a total of $5.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.7 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Cake

Cake has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Investments are directed by Inhealth Ventures to healthcare companies.
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Venture capital fund investing in early stage companies
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Investor details for Cake

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Cake

Investments
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Investment portfolio details for Cake

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Cake

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Detailed financials for Cake

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  • Profit trends
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Cake Comparisons

Cake Primary company
Description
Online platform that provides end of life planning
Location
Sudbury, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
10
As of 2021
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Peer comparison for Cake

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of Cake

Cake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others.

Company Name Domain Founded year HQ Location Description
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Support for life's transitions is provided by Empathy.
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Forest burial and memorial services are provided to families.
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Carbon footprint of daily activities is tracked via mobile software.
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Legal will planning solutions are provided through a cloud-based platform.
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Solutions for estate planning are provided to investment advisors.
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Cremation services are provided via an online platform.
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Detailed competitors of Cake

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  • Domains and locations
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  • Competitive positioning

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Latest news on Cake

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Complete news archive for Cake

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Cake

Cake was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Cake is headquartered in Sudbury, United States. It is registered at Sudbury, Massachusetts, United States.

Cake is a funded company, having raised a total of $5.05M across 2 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Cake is 10.

Cake is an online platform that provides funeral services. Their platform helps users way to discover, share store their end-of-life preferences. It also connects users with an expert that will navigate them through the end-of-life planning process in storing preferences, people data, and, documents.

Cake's top competitors include Empathy, Better Place Forests and Trust and Will.

Cake has 13 investors. Key investors include Inhealth Ventures, Two Lanterns Venture Partners, Scrum Ventures, Bill Hambrecht, and The Longevity Fund.

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