Cake

Sudbury, United States Founded: 2013 • Age: 13 yrs
Online platform that provides end of life planning
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About Cake

Cake is a company based in Sudbury (United States) founded in 2013.. Cake has raised $5.05 million across 2 funding rounds from investors including Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures. The company has 10 employees as of December 31, 2021. Cake operates in a competitive market with competitors including Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others.

  • Headquarter Sudbury, United States
  • Employees 10 as on 31 Dec, 2021
  • Sectors
    Professional & Legal Services
    Media & Entertainment Business Services Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name My Exit Strategy, Inc
Operational Areas
Professional & Legal Services → Legal Technology Services
Media & Entertainment → Digital Media, Publishing & Broadcasting
Business Services → Event, Translation & Local Services
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5.05 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.7 M (USD), Seed

    Jul 21, 2021

  • Investors
  • Employee Count
    10

    as on Dec 31, 2021

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People of Cake
Headcount 10-50
Employee Profiles 2
Board Members and Advisors 6
Employee Profiles
People
Rich Evans
VP, Business Development

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Board Members and Advisors
people
Ira Byock
Advisor
people
BJ Miller
Advisor
people
Shoshana Ungerleider
Advisor
people
Alua Arthur
Advisor

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Funding Insights of Cake

Cake has successfully raised a total of $5.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.7 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $3.7M
  • First Round

    (14 Nov 2017)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Seed - Cake Valuation Inhealth Ventures , Two Lanterns Venture Partners
Nov, 2017 Amount Seed - Cake Valuation Pillar VC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cake

Cake has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Investments are directed by Inhealth Ventures to healthcare companies.
Founded Year Domain Location
-
Founded Year Domain Location
Venture capital fund investing in early stage companies
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cake

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Cake

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cake Comparisons

Employees
+
Add Comparison
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Competitors of Cake

Cake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Support for life's transitions is provided by Empathy.
domain founded_year HQ Location
Forest burial and memorial services are provided to families.
domain founded_year HQ Location
Carbon footprint of daily activities is tracked via mobile software.
domain founded_year HQ Location
Legal will planning solutions are provided through a cloud-based platform.
domain founded_year HQ Location
Solutions for estate planning are provided to investment advisors.
domain founded_year HQ Location
Cremation services are provided via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cake

Frequently Asked Questions about Cake

When was Cake founded?

Cake was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Cake located?

Cake is headquartered in Sudbury, United States. It is registered at Sudbury, Massachusetts, United States.

Is Cake a funded company?

Cake is a funded company, having raised a total of $5.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.35M, raised on Nov 14, 2017.

How many employees does Cake have?

As of Dec 31, 2021, the latest employee count at Cake is 10.

What does Cake do?

Cake is an online platform that provides funeral services. Their platform helps users way to discover, share store their end-of-life preferences. It also connects users with an expert that will navigate them through the end-of-life planning process in storing preferences, people data, and, documents.

Who are the top competitors of Cake?

Cake's top competitors include Empathy, Better Place Forests and Trust and Will.

Who are Cake's investors?

Cake has 13 investors. Key investors include Inhealth Ventures, Two Lanterns Venture Partners, Scrum Ventures, Bill Hambrecht, and The Longevity Fund.

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