About Cake
Cake is a company based in Sudbury (United States) founded in 2013. Cake has raised $5.05 million across 2 funding rounds from investors including Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures. The company has 10 employees. Cake operates in a competitive market with competitors including Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others.
- Headquarter Sudbury, United States
- Employees 10
- SectorsProfessional & Legal ServicesMedia & Entertainment Business Services Technology
- Website joincake.com
- Social LinkedIn X Facebook Instagram
- Legal Name My Exit Strategy, Inc
- Total Equity Funding$5.05M (USD)
in 2 rounds
- Latest Funding Round$3.7M (USD), Seed
Jul 2021
- InvestorsInhealth Ventures
& 12 more
- Employee Count10
Funding Insights of Cake
Cake has successfully raised a total of $5.05M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.7 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.05M
- Total Rounds 2
- Last Round Seed — $3.7M
- First Round $1.35M
(Nov 2017)
- Investors Count 13
All 2 funding rounds of Cake with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $3.7M | Seed | – | Inhealth Ventures, Two Lanterns Venture Partners | |
| Nov 2017 | $1.35M | Seed | – | Pillar VC |
13 investors in total: 11 institutional and 2 angel.
Investors in Cake
Cake has secured backing from 13 investors, including venture fund and angel investors. Prominent investors backing the company include Inhealth Ventures, Two Lanterns Venture Partners and Scrum Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by Inhealth Ventures to healthcare companies. | – | inhealth.vc | London, United Kingdom | |
- | – | 2l.vc | - | |
Venture capital fund investing in early stage companies | – | scrum.vc | San Francisco, United States | |
Venture capital is provided for longevity-focused biotech startups. | 2011 | longevity.vc | - | |
Early-stage tech startups are funded primarily in the US. | – | goaheadvc.com | Menlo Park, United States | |
Seed and early-stage US venture capital investments are managed. | – | ocaventures.com | Chicago, United States | |
Early-stage centric tech-focused VC firm investing in the US | – | pillar.vc | Boston, United States | |
Venture capital firm creating funds for innovative companies in women's health and emerging markets. | – | portfolia.co | - | |
VC firm investing in seed & early stage companies in the US | – | launchcapital.com | New Haven, United States | |
Investments are made in health technology by Arkitekt Ventures. | – | arkitektventures.com | - |
Investor details for Cake
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cake
8 people are tracked at Cake (1 in leadership, 6 in board & advisors, 1 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Rich Evans | VP, Business Development | Leadership |
Ira Byock | Advisor | Board & advisors |
BJ Miller | Advisor | Board & advisors |
Shoshana Ungerleider | Advisor | Board & advisors |
Alua Arthur | Advisor | Board & advisors |
Laila Partridge | Advisor | Board & advisors |
Takeshi Mori | Board Member | Board & advisors |
Phil Shigo | Advisor | Team |
Complete people profiles for Cake
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cake
3 dated milestones of Cake across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Cake is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Seed, of $3.7M.
Competitors of Cake
Cake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Empathy, Better Place Forests, Tomorrow, Trust and Will and Vanilla, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| empathy.com | 2021 | New York, United States | $162M | – | Support for life's transitions is provided by Empathy. | |
| betterplaceforests.com | 2015 | San Francisco, United States | $27.8M | 131 | Forest burial and memorial services are provided to families. | |
| tmrow.com | 2015 | Copenhagen, Denmark | – | 7 | Carbon footprint of daily activities is tracked via mobile software. | |
| trustandwill.com | 2017 | San Diego, United States | $69.01M | 87 | Legal will planning solutions are provided through a cloud-based platform. | |
| justvanilla.com | 2019 | Los Angeles, United States | $84.26M | – | Solutions for estate planning are provided to investment advisors. | |
| after.com | 2020 | Mesa, United States | $15M | – | Cremation services are provided via an online platform. | |
| eterneva.com | 2017 | Austin, United States | $19.91M | – | Personalized diamond jewelry is created from human and pet ashes. | |
| withluminary.com | 2022 | New York, United States | $9.5M | – | Estate planning software is provided with AI-driven insights by Luminary. |
Detailed competitors of Cake
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cake
The website of Cake (joincake.com) receives about 10.4K visits a month.
- Monthly visits10.4K
▲ 17.3% vs previous month
Websites whose visitors overlap most with Cake. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| primerica.com | 100% | 909.1K | #53,449 | View details | |
njmoneyhelp.com | njmoneyhelp.com | 100% | – | #2,926,525 | – |
| trustandwill.com | 100% | 889.5K | #50,207 | View details | |
| rbcwealthmanagement.com | 100% | 1.1M | #55,606 | View details | |
| earnest.com | 100% | 795.4K | #61,447 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Cake
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Cake
Complete news archive for Cake
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Cake
10 companies that operate in the same segment as Cake (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | – | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | – | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
Online legal services are offered to businesses and families. | 2008 | San Francisco, California, United States | USD 288.44 M | – | – | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Cake
Cake was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Cake is headquartered in Sudbury, United States. It is registered at Sudbury, Massachusetts, United States.
Cake is a funded company, having raised a total of $5.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.35M, raised on Nov 2017.
Cake has 10 employees.
Cake is an online platform that provides funeral services. Their platform helps users way to discover, share store their end-of-life preferences. It also connects users with an expert that will navigate them through the end-of-life planning process in storing preferences, people data, and, documents.
Cake's top competitors include Empathy, Better Place Forests and Trust and Will.
Cake has 13 investors. Key investors include Inhealth Ventures, Two Lanterns Venture Partners, Scrum Ventures, Bill Hambrecht, and The Longevity Fund.
Cake operates through My Exit Strategy, Inc.