Trust and Will

San Diego, United States Founded: 2017 • Age: 9 yrs
Legal will planning solutions are provided through a cloud-based platform.
Annual revenue - Latest available
Total funding $69.0M 8 rounds
Employees 87 Tracked headcount
Investors 24 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Trust and Will

Trust and Will is a company based in San Diego (United States) founded in 2017 by Daniel Goldstein and Cody Barbo. Trust and Will has raised $69.01 million across 8 funding rounds from investors including UBS, Erie Insurance and AARP. The company has 87 employees as of December 31, 2024. Trust and Will offers products and services including Estate Plan Platform and Probate Support Service. Trust and Will operates in a competitive market with competitors including Tomorrow, Vanilla, Cake, Luminary and The Postage, among others.

  • Headquarter San Diego, United States
  • Employees 87 as on 31 Dec, 2024
  • Founders Daniel Goldstein, Cody Barbo
  • Sectors
    Professional & Legal Services
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Professional & Legal Services → Legal Technology Services Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $69.01 M (USD)

    in 8 rounds

  • Latest Funding Round
    $4.5 M (USD), Series C

    Apr 22, 2025

  • Investors
    UBS

    & 23 more

  • Employee Count
    87

    as on Dec 31, 2024

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Products & Services of Trust and Will

Trust and Will offers a comprehensive portfolio of products and services, including Estate Plan Platform and Probate Support Service.

Product name locked
Category locked
Primary

Platform for creating and updating wills and trusts securely.

Product name locked
Category locked
Locked

Assistance for navigating probate processes and document preparation.

People of Trust and Will

Headcount 50-200
Employee Profiles 27
Employee Profiles
People
Ryan T.
Operations Project Manager
People
Whitney Hartshorne
Engineering Manager
People
Ada Madigan
Chief Of Staff
People
Cody Barbo
Founder & CEO

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Funding Insights of Trust and Will

Trust and Will has successfully raised a total of $69.01M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $4.5 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Trust and Will

Trust and Will has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include UBS, Erie Insurance and AARP.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Curql is focused on connecting credit unions with fintech investments.
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Early-stage investments are provided to US tech and offline companies.
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Fund management services are provided to corporate venture funds.
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Investor details for Trust and Will

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  • Investor domains
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Investments & Acquisitions by Trust and Will

Investments
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Investment portfolio details for Trust and Will

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Financial Statements - Trust and Will

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Detailed financials for Trust and Will

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  • Profit trends
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Trust And Will Comparisons

Trust and Will Primary company
Description
Legal will planning solutions are provided through a cloud-b...
Location
San Diego, United States
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
87
As of 2024
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Peer comparison for Trust and Will

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Trust and Will

Trust and Will operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tomorrow, Vanilla, Cake, Luminary and The Postage, among others.

Company Name Domain Founded year HQ Location Description
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Carbon footprint of daily activities is tracked via mobile software.
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Solutions for estate planning are provided to investment advisors.
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Online platform that provides end of life planning
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Estate planning software is provided with AI-driven insights by Luminary.
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Cloud-based legacy planning solutions are offered for enterprises.
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Detailed competitors of Trust and Will

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Latest news on Trust And Will

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Complete news archive for Trust and Will

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Frequently Asked Questions about Trust and Will

Trust and Will was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Trust and Will is headquartered in San Diego, United States. It is registered at San Diego, California, United States.

Cody Barbo is the current CEO of Trust and Will. They have also founded this company.

Trust and Will is a funded company, having raised a total of $69.01M across 8 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Trust and Will is 87.

Trust and Will was founded in 2017 in San Diego, United States, as a cloud-based platform in the legal technology sector. Wills and legal forms are created and managed by users via interactive questionnaires. Personal wills for families are facilitated, with access to forms for resolving legal issues. Operations rely on a subscription-based pricing model, serving users across the United States.

Trust and Will's top competitors include Vanilla, Luminary and Cake.

Trust and Will offers Estate Plan Platform and Probate Support Service.

Trust and Will has 24 investors. Key investors include UBS, Erie Insurance, AARP, USAA, and Northwestern Mutual.

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