About Etnika
Etnika is a Consumer company based in Tulsa (United States) founded in 2012 by Karla Aguirre-Jones. Etnika provides handcrafted jewelry designs inspired by travel for global customers. It operates on a D2C model. The company has 79 employees. Its chief executive, as recorded, is Karla Aguirre-Jones. Its Indian entity Ika India Private Limited reported revenue of ₹106 Cr. Etnika offers products and services including Earrings, Rings, Necklaces, Bracelets, and Brooch. Its focus areas include Fashion, Jewelry and Handcrafted. Its competitors include Blue Nile, AUrate New York and Enchanted Diamonds; 3 of its 3 listed competitors have raised funding.
Company details
Etnika is a brand founded in 2012 by Karla Marina Aguirre, specializing in handcrafted jewelry made from ethically sourced gemstones and metals. It features unique designs influenced by travel, including rings, necklaces, earrings, bracelets, brooches, and pendants. The company operates online through a Shopify-powered platform, allowing customers to shop and celebrate special occasions with high-quality, curated collections. It emphasizes exceptional attention to detail, pricing, and value while serving a global audience.
- Headquarters Tulsa, United States
- Employees 79
- Founders Karla Aguirre-Jones
- SectorsConsumer
- Website shopetnika.com
- Social X Facebook
- Legal Name Etnika
- Date of Incorporation 21 Nov, 2008
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹106 Cr
FY 2025 · +15% YoY
- Indian entity net profit₹15.68 Cr
FY 2025 · 15% margin
- Indian entity EBITDA₹23.20 Cr
FY 2025 · 22% margin
- Employee Count79
Associated legal entities of Etnika
Etnika operates through Ika India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ika India Private Limited CIN U74900KA2008PTC048372 | Active | 21 Nov 2008 | Bangalore, Karnataka | ₹106 Cr | 79 | 4 | View details |
Products & Services of Etnika
Etnika offers a comprehensive portfolio of products and services, including Earrings, Rings, Necklaces, Bracelets, and Brooch.
Handcrafted earrings with unique travel-inspired designs.
Custom rings featuring ethically sourced gemstones.
Handcrafted necklaces for everyday and special wear.
Unique bracelets made from quality materials.
Artistic brooches inspired by global themes.
Handcrafted pendants for personalized style.
Board of directors of Ika India Private Limited (Etnika)
Ika India Private Limited is the primary company behind Etnika. The board of Ika India Private Limited currently have 4 directors; the longest-serving is Rene Alexandre Stiegelmann, appointed in 2008. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rene Alexandre Stiegelmann DIN 02374958 | Director | 21 Nov 2008 | 17 yrs 11 mo | Ika India Private Limited |
| Rajneesh Sood DIN 00009256 | Director | 01 Sep 2014 | 12 yrs 2 mo | Ika India Private Limited |
| Bukinakere Ramachandragowda Lohith DIN 09317940 | Whole-time director | 27 Jan 2022 | 4 yrs 9 mo | Ika India Private Limited |
| Govind Padmanabhan DIN 11500540 | Managing Director | 16 Feb 2026 | 8 mo | Ika India Private Limited |
People of Etnika
1 people are tracked at Etnika (1 in leadership); the tracked headcount is 79.
| Name | Role | Group |
|---|---|---|
Karla Aguirre-Jones | Founder, CEO | Leadership |
Complete people profiles for Etnika
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Financials of Etnika
Figures of Ika India Private Limited, the primary company behind Etnika, for FY 2025. Revenue was ₹106 Cr (+15% year on year). Net profit was ₹15.68 Cr (15% margin). EBITDA was ₹23.20 Cr (22% margin). Revenue has grown at a compounded annual rate of +9% over three years and +13% over five years.
- ₹106 CrRevenue · FY 2025 · +15% YoY
- ₹15.68 CrNet profit · 15% margin
- ₹23.20 CrEBITDA · 22% margin
- ₹7.70 CrPaid-up capital
- 79Employees (provident fund records)
- +9%Revenue CAGR, 3 years
- +13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ika India Private Limited are on its company page.
Detailed financial statements for Etnika
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Competitors of Etnika
Etnika has 3 listed competitors in our database, 3 of them funded. They include Blue Nile, AUrate New York and Enchanted Diamonds.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bluenile.com | 1999 | Seattle, United States | $7M | Diamond jewelry is offered online with customization options. | ||
| auratenewyork.com | 2014 | New York, United States | $17.37M | Internet first brand offering fine jewellery | ||
| enchanteddiamonds.com | 2012 | New York, United States | $150,000 | 8 | Functions as an online retailer of diamonds and diamond jewelry. |
Detailed competitors of Etnika
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Web traffic of Etnika
The website of Etnika (shopetnika.com) receives about 2.1K visits a month.
- Monthly visits2.1K
▼ 4.1% vs previous month
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Etnika (Fashion & Lifestyle Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | USD 2.25 B | 10,400 | ||
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | USD 3.47 B | 14,200 |
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Related news about Etnika
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Frequently Asked Questions about Etnika
Etnika was founded in 2012.
Etnika is headquartered in Tulsa, United States. It is registered at Tulsa, Oklahoma, United States.
Karla Aguirre-Jones is the CEO of Etnika, as recorded in our data. They have also founded this company.
Etnika has 79 employees.
The primary company behind Etnika, Ika India Private Limited, reported revenue of ₹106 Cr for FY 2025, up 15% year on year.
Etnika is a brand founded in 2012 by Karla Marina Aguirre, specializing in handcrafted jewelry made from ethically sourced gemstones and metals. It features unique designs influenced by travel, including rings, necklaces, earrings, bracelets, brooches, and pendants. The company operates online through a Shopify-powered platform, allowing customers to shop and celebrate special occasions with high-quality, curated collections. It emphasizes exceptional attention to detail, pricing, and value while serving a global audience.
Etnika's top competitors include Blue Nile, AUrate New York and Enchanted Diamonds.
Etnika offers Earrings, Rings, Necklaces, Bracelets, and 2 more products and services.
Etnika operates through Ika India Private Limited.
The legal entities of Etnika currently have 4 directors, including Rene Alexandre Stiegelmann, Bukinakere Ramachandragowda Lohith, Rajneesh Sood and others.