About E*TRADE
E*TRADE is a Financial Services company based in Jersey City (United States). ETRADE is operated as an online brokerage and banking platform. It operates on a Commission-Based and Brokerage / Intermediation model. E*TRADE has completed 6 acquisitions, including Cake Financial, Gradifi and Kobren Insight Management. E*TRADE offers products and services including Brokerage Account, Retirement Accounts, Premium Savings Account, and Max-Rate Checking Account. Its focus areas include Financials, Capital Markets and Investment Banking & Brokerage. Its legal entity is Morgan Stanley Smith Barney LLC. Similar companies include Public, TD Ameritrade and Interactive Brokers; 1 of its 3 listed similar companies has raised funding.
Company details
ETRADE is managed as a comprehensive financial services platform under Morgan Stanley, offering online brokerage accounts for trading stocks, ETFs, mutual funds, and options with zero commissions on many trades. Banking services, including high-yield savings and checking accounts, are provided through Morgan Stanley Private Bank. The platform serves individual investors, retirement planners, and small businesses with tools for investment management and financial planning. Advanced trading platforms and educational resources are made available to support users across various life stages and investment needs in the financial sector.
- Investments & AcquisitionsCake Financial
& 5 more
Products & Services of E*TRADE
E*TRADE offers a comprehensive portfolio of products and services, including Brokerage Account, Retirement Accounts, Premium Savings Account, and Max-Rate Checking Account.
Investment and trading services are provided for financial goals.
Tax-advantaged accounts are offered for retirement planning needs.
High-yield savings accounts are provided with FDIC protection.
Competitive yield checking accounts are offered without fees.
Apps and channels of E*TRADE
E*TRADE publishes 1 mobile app with over 100K+ downloads; its YouTube channel E*TRADE from Morgan Stanley has 64.8K subscribers and 30 videos.
Videos from E*TRADE
The most watched videos on E*TRADE's YouTube channel, E*TRADE from Morgan Stanley (64.8K subscribers). Click a video to play it here.
More on E*TRADE from Morgan Stanley.
People of E*TRADE
671 people are tracked at E*TRADE (363 in leadership, 14 in board & advisors, 294 in team).
| Name | Role | Group |
|---|---|---|
Anita Mohanty | Head Of Cyber Resiliency, Operational Risk And Analytics | Leadership |
Jason Choudhry | Vice President, Investment Banking | Leadership |
Carol Greene-Vincent | Chief Audit Officer | Leadership |
Haiman Cai | Executive Director And Private Wealth Advisor - Private Wealth Management | Leadership |
Heshu W. | Vice President | Leadership |
Violetta R. | Vp, Portfolio Manager | Direct Indexing | Leadership |
Wei Christianson | CEO, Morgan Stanley China & Co-CEO Morgan Stanley Asia Pacific | Leadership |
Eugenie Chen | Investment Banking Vice President | Leadership |
Abira Ganguli | India COO - Wealth Management and Investment Management Technology | Leadership |
Arun Kohli | Managing Director and Country Head for India | Leadership |
Kibo Yokoyama | Managing Director, Investment Banking | Leadership |
Vikram R Shastry | Director | Leadership |
Carlos Antonio Rodriguez Moffatt | Head Of Derivatives | Leadership |
Coral Cope | Director- Strategic Vendor Partnerships | Leadership |
Agustin Zavalia | Investment Officer - Outsourced Chief Investment Office (ocio) | Leadership |
Ambreen Sayed | Executive Director - Technology Investment Banking | Leadership |
Ladan Gharai | Vp, Algorithmic Execution Services | Leadership |
Byron Laines | Director Of Operations | Leadership |
Dhara Khatri | Executive Director | Leadership |
Erin Canon | Executive Director, COO - Eaton Vance Equity | Leadership |
651 more people are available in the full profile.
Complete people profiles for E*TRADE
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Investments & Acquisitions by E*TRADE
E*TRADE has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Cake Financial, Gradifi and Kobren Insight Management.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Student loan debt repayment and savings solutions are provided. | gradifi.com | Boston, United States | 2014 | Dec 2019 | $30M | |
Portfolio management solution | trustamerica.com | Denver, United States | 1972 | Apr 2018 | $275M | |
Trading platform for stock market assets is provided. | optionshouse.com | Chicago, United States | 2006 | Jul 2016 | $725M | |
Investment portfolios are tracked and shared securely among users. | cakefinancial.com | San Francisco, United States | 2006 | Jan 2010 | •••• | |
Diversified investment management services are provided by the firm. | raa.com | Addison, United States | 1995 | Aug 2006 | •••• | |
Financial planning and wealth management services are provided. | kobreninsightmanagement.com | Wellesley, United States | 1987 | Aug 2005 | •••• |
Complete acquisition details for ETRADE
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of E*TRADE
6 dated milestones of E*TRADE across 14 years, from founding to its latest funding, stage changes and deals.
- Acquisition Acquires Kobren Insight Management.
- Acquisition Acquires RAA.
- Acquisition Acquires Cake Financial.
- Acquisition Acquires Option House.
- Acquisition Acquires TCA.
- Acquisition Acquires Gradifi.
Similar companies to E*TRADE
E*TRADE has 3 listed similar companies in our database, 1 of them funded. They include Public, TD Ameritrade and Interactive Brokers.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| public.com | 2019 | New York, United States | $420.58M | Multi-asset investments are facilitated for individual users through a platform. | ||
| tdameritrade.com | 1994 | Omaha, United States | Online trading in stocks, forex, futures, and ETFs is facilitated. | |||
| interactivebrokers.com | 1977 | Greenwich, United States | 2,932 | Provider of online brokerage services and trading platforms |
Detailed similar companies of ETRADE
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Web traffic of E*TRADE
Websites that share an audience with E*TRADE (etrade.com).
Websites whose visitors overlap most with E*TRADE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trading.com | 89% | 319.7K | #162,406 | View details | |
| gabelli.com | 83% | 41.3K | #812,830 | View details | |
| rydexfunds.com | 82% | View details | |||
| geplcapital.com | 80% | 11.3K | #1,657,836 | View details | |
| ragingbull.com | 75% | 80.5K | #426,198 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for E*TRADE
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- 13 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Investment Banks
3 companies that operate in the same segment as E*TRADE (Investment Banks) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | USD 126.21 B | 46,500 | ||
Comprehensive financial services are provided to corporations and individuals. | 1799 | New York, New York, United States | USD 42.22 M | |||
Wealth management, investment advisory, and financial services are provided. | 1935 | New York, New York, United States | USD 7.55 M | USD 119.72 B | 80,000 |
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Related news about E*Trade
Complete news archive for ETRADE
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Frequently Asked Questions about E*TRADE
E*TRADE is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.
ETRADE is managed as a comprehensive financial services platform under Morgan Stanley, offering online brokerage accounts for trading stocks, ETFs, mutual funds, and options with zero commissions on many trades. Banking services, including high-yield savings and checking accounts, are provided through Morgan Stanley Private Bank. The platform serves individual investors, retirement planners, and small businesses with tools for investment management and financial planning. Advanced trading platforms and educational resources are made available to support users across various life stages and investment needs in the financial sector.
E*TRADE's top competitors include Public, Interactive Brokers and TD Ameritrade.
E*TRADE offers Brokerage Account, Retirement Accounts, Premium Savings Account, and Max-Rate Checking Account.
E*TRADE has made 6 acquisitions, including Cake Financial, Gradifi, and Kobren Insight Management.
E*TRADE operates through Morgan Stanley Smith Barney Llc.
Yes. E*TRADE publishes Power E*TRADE Advanced Trading, with over 100,000 downloads.