About Gradifi
Gradifi is a Technology company based in Boston (United States) founded in 2014, and was acquired by Vestwell in July 2023. Student loan debt repayment and savings solutions are provided. It operates in the Technology and Financial Services sectors. Gradifi has raised $500 thousand across 1 funding round from investors including First Republic Bank, Vestwell and E*TRADE. The company has 11 employees. Gradifi has completed 1 acquisition, including SmarterBucks. Its website gradifi.com draws about 24 thousand monthly visits. Gradifi offers products and services including FinancialCore, PayDown, and SaveUp. Its focus areas include Enterprise Applications, HRTech, Employee Benefits and Education Benefits. Its legal entity is Gradifi, Inc. Its competitors include Candidly, Tuition.io and InStride; 2 of its 3 listed competitors have raised funding.
Company details
Gradifi was established in 2014 in Boston, United States, within the financial services sector focused on education debt. Employer-sponsored programs are offered to assist employees with student loan repayment. The Student Loan Paydown plan enables direct contributions toward outstanding loans. College SaveUp facilitates employer deposits into 529 savings plans for childrens education. Gradifi Refi connects participants to lenders for refinancing opportunities. Operations emphasize streamlined debt management tools.
- Headquarters Boston, United States
- Employees 11
- Stage Acquired
- SectorsTechnologyFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Website gradifi.com
- Social LinkedIn X Facebook
- Acquired by Vestwell (Jul 2023)
- Legal Name Gradifi, Inc.
- Total Equity Funding$500K (USD)
in 1 rounds
- Latest Funding Round$500K (USD), Seed
Oct 2015
- InvestorsFirst Republic Bank
& 2 more
- Employee Count11
- Investments & Acquisitions
- Acquired by
Products & Services of Gradifi
Gradifi offers a comprehensive portfolio of products and services, including FinancialCore, PayDown, and SaveUp.
Platform to help save on student loan interest through refinancing options.
Program for faster student loan repayment with employer contributions.
Tool to build education savings in 529 plans for employees.
Funding Insights of Gradifi
Gradifi has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Seed round of $500 thousand completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 1
- Last Round Seed β $500,000
- First Round $500,000
(Oct 2015)
All 1 funding rounds of Gradifi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $500,000 | Seed | β | β | β |
3 investors in total: 3 institutional.
Investors in Gradifi
Gradifi has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include First Republic Bank, Vestwell and E*TRADE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 1985 | firstrepublic.com | San Francisco, United States | |
E*TRADE is operated as an online brokerage and banking platform. | etrade.com | Jersey City, United States | ||
Online platform for a workplace savings program | 2016 | vestwell.com | New York, United States |
Investor details for Gradifi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Gradifi
7 people are tracked at Gradifi (7 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Todd Pinkerton | VP, IT Architecture | Leadership |
Scott Kerr | VP, Product | Leadership |
Michael Lepire | Director of Sales | Leadership |
Insaf Masood | VP, InfoSec | Leadership |
Kate Winget | Senior Vice President | Leadership |
Rick Cimino | VP, Operations | Leadership |
Kathy Borowy | VP, Financial Planning & Analysis | Leadership |
Complete people profiles for Gradifi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Gradifi
Gradifi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SmarterBucks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | smarterbucks.com | Boston, United States | 2012 | Dec 2015 | β’β’β’β’ |
Complete acquisition details for Gradifi
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Gradifi
6 dated milestones of Gradifi across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Gradifi is founded.
- Funding First funding round of $500K.
- Acquisition Acquires SmarterBucks.
- Exit Acquired by First Republic Bank.
- Exit Acquired by Etrade.
- Exit Acquired by Vestwell.
Competitors of Gradifi
Gradifi has 3 listed competitors in our database, 2 of them funded. They include Candidly, Tuition.io and InStride.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getcandidly.com | 2016 | New York, United States | $42M | 48 | Financial wellness solutions for student debt are provided by Candidly. | |
| tuition.io | 2011 | Santa Monica, United States | $14.35M | Student loan repayment and tuition assistance benefits are provided. | ||
| instride.com | 2001 | Los Angeles, United States | Employee education benefits are managed through custom software platforms. |
Detailed competitors of Gradifi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Gradifi
The website of Gradifi (gradifi.com) receives about 23.8K visits a month.
- Monthly visits23.8K
▲ 113.4% vs previous month
Websites whose visitors overlap most with Gradifi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Gradifi (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Gradifi
Complete news archive for Gradifi
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Frequently Asked Questions about Gradifi
Gradifi was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Gradifi is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Gradifi is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Seed of $500K, raised on Oct 2015.
Gradifi has 11 employees.
Gradifi was established in 2014 in Boston, United States, within the financial services sector focused on education debt. Employer-sponsored programs are offered to assist employees with student loan repayment. The Student Loan Paydown plan enables direct contributions toward outstanding loans. College SaveUp facilitates employer deposits into 529 savings plans for childrens education. Gradifi Refi connects participants to lenders for refinancing opportunities. Operations emphasize streamlined debt management tools.
Gradifi's top competitors include Candidly, Tuition.io and InStride.
Gradifi offers FinancialCore, PayDown, and SaveUp.
Gradifi has made 1 acquisition, including SmarterBucks.
Gradifi has 3 investors. Key investors include First Republic Bank, Vestwell, and E*TRADE.
Gradifi operates through Gradifi, Inc..
Yes. Gradifi was acquired by Vestwell in July 2023.

