About Evolution Fresh
Evolution Fresh is a company based in Monrovia (United States) founded in 1992 by Jimmy Rosenberg and Jeff Grad was acquired by Bolthouse Farms in May 2022. Evolution Fresh has raised $14.85 million across 2 funding rounds from investors including Starbucks, Bolthouse Farms and Fireman Capital Partners. Evolution Fresh offers products and services including Organic Super Berry Energy, Organic Tropical Citrus Energy, Organic Berry Defense Up, and Organic Green Devotion. Evolution Fresh operates in a competitive market with competitors including Lemon Perfect, Purity Organic, Pressed, Pure Green and SunnyD, among others.
- Total Equity Funding$14.85M (USD)
in 2 rounds
- Latest Funding Round$6.1M (USD), Series A
Mar 2011
- InvestorsStarbucks
& 2 more
- Acquired by
Products & Services of Evolution Fresh
Evolution Fresh offers a comprehensive portfolio of products and services, including Organic Super Berry Energy, Organic Tropical Citrus Energy, Organic Berry Defense Up, and Organic Green Devotion.
Cold-pressed juice providing energy boost from super berries
Cold-pressed juice with tropical flavors for refreshment
Immune-supporting cold-pressed juice made from berries
Nutrient-rich green juice for daily health benefits
Funding Insights of Evolution Fresh
Evolution Fresh has successfully raised a total of $14.85M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.1 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.85M
- Total Rounds 2
- Last Round Series A — $6.1M
- First Round $8.75M
(May 2010)
- Investors Count 1
All 2 funding rounds of Evolution Fresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $6.1M | Series A | – | – | – |
| May 2010 | $8.75M | Series A | – | Fireman Capital Partners | – |
3 investors in total: 3 institutional.
Investors in Evolution Fresh
Evolution Fresh has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Starbucks, Bolthouse Farms and Fireman Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US private equity investments are managed by Fireman Capital Partners. | – | firemancapital.com | Waltham, United States | |
High-quality coffees are roasted and served in limited-service restaurant chains. | 1971 | starbucks.com | Seattle, United States | |
Internet first brand offering multi-category organic grocery products | 1915 | bolthouse.com | Bakersfield, United States |
Investor details for Evolution Fresh
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Evolution Fresh
18 people are tracked at Evolution Fresh (3 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Jimmy Rosenberg | Founder | Leadership |
Jeff Grad | Co-Founder | Leadership |
Kevin Johnson | CEO | Leadership |
Pete Barone | Procurement Manager | Team |
Frank Sherwood | Maintenance Manager | Team |
Andy Gutierrez | Plant Lead | Team |
Frank Gomez | Route Sales Representative | Team |
Albert Gonzalez | Sr. Operations Manager | Team |
Pia Shiguiyama Mba | HR Manager, People, Culture, & Capabilities | Team |
Eric Scoggins | Plant Logistic Specialist | Team |
Starla de Meo | Order Picker | Team |
Yuritse Cameron | Plant Logistics Specialist | Team |
Luis Morales | Plant Logistics Specialist | Team |
Ursula See | Regional Sales Manager | Team |
Shawna W. | Sales Planning | Team |
Trevor Brits | Plant Lead | Team |
Armando Gamez Marquez | Sr. Machine Operator | Team |
Joel Perez | Senior Supply Chain Planner | Team |
Complete people profiles for Evolution Fresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Evolution Fresh
5 dated milestones of Evolution Fresh across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Evolution Fresh is founded.
- Funding First funding round of $8.8M.
- Funding Latest funding round, Series A, of $6.1M.
- Exit Acquired by Starbucks.
- Exit Acquired by Bolthouse Farms.
Competitors of Evolution Fresh
Evolution Fresh operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lemon Perfect, Purity Organic, Pressed, Pure Green and SunnyD, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lemonperfect.com | 2017 | Hermosa Beach, United States | $92.9M | 84 | Cold-pressed lemon water is branded and distributed by Lemon Perfect. | |
| purityorganic.com | 2003 | San Francisco, United States | $6.76M | – | Organic tree fruit marketer | |
| pressed.com | 2010 | Los Angeles, United States | $6.95M | 567 | Brand of cold-pressed Juices, smoothies & plant-based foods | |
| puregreen.com | 2014 | New York, United States | $1.12M | – | Pure Green is engaged in providing health-focused beverages and foods. | |
| sunnyd.com | 1963 | Stamford, United States | – | 425 | Cold-pressed juices are branded and distributed by SunnyD. | |
| appleandeve.com | 1975 | New York, United States | – | 74 | Fruit juices are manufactured and supplied by Apple & Eve. | |
| foragerproject.com | 2013 | San Francisco, United States | – | 77 | Cold-pressed juices and plant-based dairy alternatives are produced and distributed. | |
| viveorganic.com | 2015 | Los Angeles, United States | $40.6M | – | Brand of cold-pressed juices |
Detailed competitors of Evolution Fresh
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Evolution Fresh
The website of Evolution Fresh (evolutionfresh.com) receives about 12.2K visits a month.
- Monthly visits12.2K
▲ 63% vs previous month
Websites whose visitors overlap most with Evolution Fresh. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
grocerybundles.com | grocerybundles.com | 100% | – | #5,107,758 | – |
| sujajuice.com | 83% | – | – | View details | |
blog.fooducate.com | blog.fooducate.com | 80% | – | – | – |
foodservicedirect.com | foodservicedirect.com | 65% | – | #71,591 | – |
vegnews.com | vegnews.com | 63% | – | #155,559 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Evolution Fresh
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Evolution Fresh
Complete news archive for Evolution Fresh
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Evolution Fresh
10 companies that operate in the same segment as Evolution Fresh (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Evolution Fresh
Evolution Fresh was founded in 1992 and raised its 1st funding round 18 years after it was founded.
Evolution Fresh is headquartered in Monrovia, United States. It is registered at Monrovia, California, United States.
Evolution Fresh is a funded company, having raised a total of $14.85M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.75M, raised on May 2010.
Evolution Fresh is a manufacturer and brand of cold-pressed juice. Offers 30 different flavored juices in categories like juice with greens, fruit-blends, protein-rich and organic. Claims to source ingredients from local farms. Products have a shelf life of 30-45 days when refrigerated. Products can be purchased from partnered grocery retailers and Starbucks locations in US and Canada. Initially, the company was started as a wholesaler, selling its products to high-end grocery stores like Whole Foods. Acquired by Starbucks in 2011 for 30 million.
Evolution Fresh's top competitors include Lemon Perfect, SunnyD and Pure Green.
Evolution Fresh offers Organic Super Berry Energy, Organic Tropical Citrus Energy, Organic Berry Defense Up, and Organic Green Devotion.
Evolution Fresh has 3 investors. Key investors include Starbucks, Bolthouse Farms, and Fireman Capital Partners.
Evolution Fresh operates through Evolution Fresh, Llc.
Yes. Evolution Fresh was acquired by Starbucks in November 2011.