About Lemon Perfect
Lemon Perfect is a company based in Hermosa Beach (United States) founded in 2017 by Yanni Hufnagel. Lemon Perfect has raised $102.69 million across 7 funding rounds from investors including Beechwood Capital, Goat Rodeo Capital and Melitas Ventures. The company has 84 employees. Lemon Perfect offers products and services including Original, Peach, Watermelon, Blueberry, and Dragon Fruit. Lemon Perfect operates in a competitive market with competitors including Evolution Fresh, Pure Green, SunnyD, hiyo and Purity Organic, among others.
- Headquarter Hermosa Beach, United States
- Employees 84
- Founders Yanni Hufnagel
- SectorsConsumer
- Website category Food and Drink · Beverages
- Phone•••• ••••
- Website lemonperfect.com
- Social LinkedIn X Facebook Instagram
- Legal Name The Lemon Perfect Company
- Total Equity Funding$102.69M (USD)
in 7 rounds
- Latest Funding Round$9.79M (USD), Series A
Jun 2025
- InvestorsBeechwood Capital
& 20 more
- Employee Count84
Products & Services of Lemon Perfect
Lemon Perfect offers a comprehensive portfolio of products and services, including Original, Peach, Watermelon, Blueberry, and Dragon Fruit.
Sugar-free lemon water providing hydration and vitamin C support.
Peach-infused, sugar-free water for refreshing health benefits.
Watermelon-flavored, sugar-free beverage aiding hydration and wellness.
Blueberry variant of sugar-free water with immune support properties.
Dragon fruit-flavored, sugar-free water for daily health hydration.
Assortment of flavored waters for varied taste and health options.
Lime-infused, sugar-free water offering citrus refreshment and benefits.
Tea-infused lemon water for balanced, hydrating health support.
Funding Insights of Lemon Perfect
Lemon Perfect has successfully raised a total of $102.69M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $9.79 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $102.69M
- Total Rounds 7
- Last Round Series A — $9.79M
- Investors Count 21
All 7 funding rounds of Lemon Perfect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $9.79M | Series A | – | – | – |
| Feb 2023 | $36M | Series A | – | – | – |
| May 2022 | $31M | Series A | – | Trousdale Ventures | |
| Jan 2021 | $15.56M | Series A | – | – | – |
| Jul 2020 | $6.6M | Seed | – | Beechwood Capital, Goat Rodeo Capital | |
| Apr 2019 | $3.74M | Seed | – | – | – |
| Mar 2019 | – | Seed | – | Stage 1 Financial | – |
21 investors in total: 11 institutional and 10 angel.
Investors in Lemon Perfect
Lemon Perfect has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Beechwood Capital, Goat Rodeo Capital and Melitas Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beechwood Capital is focused on investing in disruptive consumer brands. | – | beechwoodcap.com | - | |
A venture capital fund focused on consumer brands and technologies. | – | goatrodeocapital.com | San Francisco, USA | |
- | – | melitasventures.com | - | |
- | – | nns-capital.com | - | |
Early-stage tech startups are funded in mobility and climate sectors. | – | trousdale.vc | Los Angeles, United States | |
- | – | livwell.vc | - | |
NET33 is recognized as a trusted online slot gaming platform. | – | stageonefinancial.com | Indonesia | |
Early-stage venture capital investments are made in food and beverage brands. | – | rcvfrontline.com | Cold Spring Harbor, United States | |
Skyview Capital is engaged in private equity and special situation investments. | – | skyviewcapital.com | Los Angeles, United States | |
Venture capital firm focused on multiple sectors | – | skyviewvc.com | Los Angeles, United States |
Investor details for Lemon Perfect
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lemon Perfect
26 people are tracked at Lemon Perfect (8 in leadership, 18 in team); the tracked headcount is 84.
| Name | Role | Group |
|---|---|---|
Yanni Hufnagel | Founder | Leadership |
Jeff Popkin | CEO | Leadership |
Brandon Lennox | Vice President, Finance & People | Leadership |
Matt Kelly | Director Of Retail Sales - West | Leadership |
Jessica Indemaio | Director, Commercial Marketing | Leadership |
Todd Wilson | Director Of Commercial Strategy, Planning And Analytics | Leadership |
Jamie Gasparella | Director eCommerce | Leadership |
Michael J. Harford | Senior Director | Leadership |
Mia Kemme | Graphic Design Manager | Team |
Philip Kizziar | Sales Manager | Team |
Jonah Travis | Advisor, Ecommerce And Digital Growth | Team |
Sara T. | Finance & Accounting Manager | Team |
Glenn Langberg | Investor | Team |
Matt Hillman | Investor | Team |
Brian Schwartz | Advisor | Team |
Carlos M. Heredia | Area Sales Manager | Team |
Katherine Boatwright | Social Media Manager | Team |
Andrew Young | Southwest Ohio Sales Manager | Team |
Rob Bucky | Sales | Team |
Jared Petusevsky | Area Sales Manager | Team |
6 more people are available in the full profile.
Complete people profiles for Lemon Perfect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lemon Perfect
3 dated milestones of Lemon Perfect across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Lemon Perfect is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $9.8M.
Competitors of Lemon Perfect
Lemon Perfect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Evolution Fresh, Pure Green, SunnyD, hiyo and Purity Organic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| evolutionfresh.com | 1992 | Monrovia, United States | $14.85M | – | Cold-pressed juices in various flavors are manufactured by Evolution Fresh. | |
| puregreen.com | 2014 | New York, United States | $1.12M | – | Pure Green is engaged in providing health-focused beverages and foods. | |
| sunnyd.com | 1963 | Stamford, United States | – | 425 | Cold-pressed juices are branded and distributed by SunnyD. | |
| drinkhiyo.com | 2020 | Los Angeles, United States | $19.03M | – | Non-alcoholic functional seltzers with adaptogens, nootropics, and botanicals are manufactured. | |
| purityorganic.com | 2003 | San Francisco, United States | $6.76M | – | Organic tree fruit marketer | |
| pressed.com | 2010 | Los Angeles, United States | $6.95M | 567 | Brand of cold-pressed Juices, smoothies & plant-based foods | |
| viveorganic.com | 2015 | Los Angeles, United States | $40.6M | – | Brand of cold-pressed juices | |
| nekterjuicebar.com | 2010 | Orange, United States | $250,002 | – | Cold-pressed juice brand |
Detailed competitors of Lemon Perfect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lemon Perfect
The website of Lemon Perfect (lemonperfect.com) receives about 15K visits a month and ranks #2,381,326 among all websites worldwide, #6,452 in Beverages.
- Monthly visits15K
▲ 47.3% vs previous month
- Unique visitors4.8K
per month
- Global rank#2,381,326
among all websites
- Category rank#6,452
Food and Drink · Beverages
- Bounce rate45%
- Pages per visit1.4
- Average visit4 sec
- DevicesDesktop 27% · Mobile 73%
Latest news on Lemon Perfect
Complete news archive for Lemon Perfect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lemon Perfect
10 companies that operate in the same segment as Lemon Perfect (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Lemon Perfect
Lemon Perfect was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Lemon Perfect is headquartered in Hermosa Beach, United States. It is registered at Hermosa Beach, California, United States.
Jeff Popkin is the current CEO of Lemon Perfect.
Lemon Perfect is a funded company, having raised a total of $102.69M across 7 funding rounds to date.
Lemon Perfect has 84 employees.
Lemon Perfect was founded in 2017 and is headquartered in Hermosa Beach, United States. Operations are centered in the beverage sector, with a focus on producing and marketing cold-pressed lemon water as a core product. The brand is led by founder Yanni Hufnagel and CEO Jeff Popkin. Distribution occurs through retail and online channels to support consumer access in the health beverage market.
Lemon Perfect's top competitors include Evolution Fresh, SunnyD and Pure Green.
Lemon Perfect offers Original, Peach, Watermelon, Blueberry, and 4 more products and services.
Lemon Perfect has 21 investors. Key investors include Beechwood Capital, Goat Rodeo Capital, Melitas Ventures, Beyoncé, and Nns Capital.
Lemon Perfect operates through The Lemon Perfect Company.